1. Pleon Talan
Iryna Zolotarevych

3. No new twitter

4. A crossroads for privacy
Julian Assange, WikiLeaks
Edward Snowden, NSA leakerGlenn Greenwald, journalist
Entrepreneurs and
marketers at SXSW were
discussing the best ways
to make money off their
users' data.
Meanwhile,Online talks from top online
privacy ambassadors with
request to create products
that help web users hide
their activity from prying
eye

5. Companies are learning how to apply big data
Data is not enough -> large companies require
actionable insights, individualized data,
decision making driving data.
Future of big data is ‘big data’ and ‘clean
data’
Enhanced analytics, hyper personalized
customer service (Kindle's SOS Mayday
button), notification strategy (ESPN's app),
quick-glance status (Fuelband, FitBit) and
precise geo-location.

6. Startups remain red-hot — and they’re not
something people will lose interest in anytime soon
Wearable tech is Hot categories:
- Sport
- Health
- Fashion
Forget Google Glass, it’s just a
player in the game

7. Startup of SXSW 2014: Skully helmet
http://skullyhelmets.com/

8. People also talked about:
Nymi by Bionym
Wearable solar by
Poline van Dongen
http://www.getnymi.com/ http://paulinevandongen.nl/

9. Top startup in entertainment and content: Waygo
Waygo is a service that enhances travel
experience by easily translating printed
languages
With Waygo, you need to simply point your
smart-phone camera and translate images
instantly without a data connection
http://waygoapp.com/

10. The acquisition spree to be continued
Top companies lookout for startupts who can
be addictive to their core business
Non-tech companies snapping up tech
companies: Stappe’s acquisition of Runa
Business intelligence: top brands at startup
village to learn about new technologies to
present back to the C-suite

11. Trade show stars: 3D printers
Digital vapor cigarettes*
3D printed chocolate candies
* Never say e-cigarette, it’s so 2013
Drones

12. Content marketing turns to content experience story
Experience eco system -> Consumer experience story -> 360-day a year

13. Mobile is 00’s web-site
Mobile is not a new thing anymore.
Mashable claimed that no self-
respecting ad exec would be thinking
about Mobile at SXSW this year. Who's
interested in hearing about more
iPhone apps?
Mobile is the dominant screen now, and
so the assumption is that everyone will
be designing for Mobile first.

14. SMM seems to be hot only in Twitter
Hashtags. Use them creatively.
That’s all.

15. Selfies IS a trend

16. Gif photos are popular as hell
http://gif.dailydot.com/warmhearted-lookdown/

17. If you want to gather a crowd– use memes

18. European Chief Communication Officers Survey

19. Highlights from WCF in Davos
• PR agencies are trying to turn a bus into an airplane at 50mph: change
to new PR model is hard
• True stories (PR) are far more powerful than made-up stories
(advertising)
• PRs act like Democrats and deal in facts, advertisers act like Republicans
and deal in emotions
• Chief 'reputation' officer is to counsel CEO/C-suite/board on implications
before decisions are made
• PR today is about turning the critics into your advocates
• Each time you create a practice area in an agency, you destroy value

20. Short to remember
• Startups are hot
Everyone wants to make millions with another breakthrough
technology. This industry really needs Steve Jobs
• Wearables drive the market
• Privacy is new problem to think about
Not everyone is sure there is a problem
• Analytics – big data -- is hot too
• Nobody talks of social media and mobile
• Nobody is interested in another mobile app. Everybody is interested
in consumer experience story where SMM and mobile is part of story
• But content marketing, consumer experience story is really top interest