1. PERSONAL BRAND EXPLORATION
Keiwond Dowell
Project & Portfolio I: Week 4
MAY 25, 2023

2. Throughout my childhood, I always help people
with anything where it was advice or
encouragement everybody has been put on this
earth to do great things you just have to discover
your skill.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• ESPN Associate Director
• Fox Multimedia Journalists
• NBC Sports analyst
BRAND ARCHETYPE - The Hero
my messages clear I become
unconsciously desirable you
automatically attracting more
customers
[BROAD OCCUPATION] for [INDUSTRY/ MARKET]
Picture Relevant
to Your Industry
Goes Here

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Stephen. A Smith.
Outreach Plan:
• Improve my vocabulary .
• To contact him in person .
• I will follow up with him in two years.
PROFILE
PICTURE
[journalist] at [ESPN,]
Dan Patrick
Outreach Plan:
• Work on vocal delivery.
• I will contact him following the zoom calls.
• I will follow up with him in four months.
PROFILE
PICTURE
[ sports commentator] at
[NBC]
JJ Redick Outreach Plan:
• I will learn basketball expertise before I start talking to
him.
• I will learn what all go into being a analyst.
• I will follow up with him in three years.
PROFILE
PICTURE
[NBA analyst] at [ESPN]

5. GOALS
Short Term: (Immediately After Graduation, YEAR)
• Speci
fi
c goal you want to achieve in short term.
‣ KPI to measure progress towards reaching
goal. I want to build my YouTube channel to
gain online exposure
Mid Term: (YEAR)
• Speci
fi
c goal you want to achieve in mid term.
‣ KPI to measure progress towards reaching
goal. I want to have a sports show .
Long Term: (YEAR)
• Speci
fi
c goal you want to achieve in long term.
‣ KPI to measure progress towards reaching
goal. I want to work at ESPN

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Video creation and editing
SOFT
HARD
Novice / Adept / Expert
Word processing software Novice / Adept / Expert
Of
fi
ce suite software Novice / Adept / Expert
Operating system software Novice / Adept / Expert
Web page creation and editing
SOFT
HARD
Novice / Adept / Expert
Internet browser software Novice / Adept / Expert
Internet website programming Novice / Adept / Expert
Internet software programming Novice / Adept / Expert

7. I want to help and give access to the people
who are less fortunate, and who want to go
into the industry
PROMISE

8. CREDENTIALS
Work Experience:
• Previous jobs, projects, leadership roles
• Previous jobs, projects, leadership roles
Education:
• Title of Certi
fi
cation Course Completed,
Organization Name
• Sportscasting, B.S., Full Sail University (Exp. 2025)
Awards:
• I was the leader for my volunteer group
for the 2020 election
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
AJ Johnson
Industry Experience:
• Industry experience goes here
Education:
• Full sail university sportscasting
Leadership Experience:
• Sales associate
• Kitchen worker
Skills and Pro
fi
ciencies:
• Podcast .reporting
• Sports journalist
Keiwond Dowell
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
pro
fi
le?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade:Average, , 7out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Industry experience goes here
Education:
• Full sail university, sportscasting
Leadership Experience:
• I was the leader for my volunteer group for the
2020. . I painted my high school building.
Skills and Pro
fi
ciencies:
• Research
• Studying
• Details
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
pro
fi
le?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, 5 out of 100

10. COMPETITION
Michelle Montaine
Noteworthy Experience:
• Great reporter . Journalist
YOUR NAME
HEADSHOT HEADSHOT
Industry Experience:
• Industry experience goes here
Education:
• Fullsail University sportscasting
Skills and Pro
fi
ciencies:
• ABC af
fi
liate
• Freelancer
• Social media strategy management
Overall Online Presence:
• Multiple connections banner image customized?,
professionalism Grade: Superior 85 out of 100
Industry Experience:
• Industry experience goes here
Education:
• Full sail university, sportscasting
Leadership Experience:
• I was the leader for my volunteer group for the 2020
election . I painted my high school building.
Skills and Pro
fi
ciencies:
• Research
• Studying
• Details
Overall Online Presence:
• No connections banner image customized?,
professionalism of headshot?, how detailed is the
pro
fi
le?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor,, 5 out of 100

11. BRAND POSITION
I am more than just a sports analyst. I’m here to
give people a voice, and to give people
encouragement. You can overcome any obstacle
you have in your life
“THE HERO”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Kansas City Chiefs vs Jacksonville jaguars
‣ 9/17 | TIAA Bank Field
• Tennessee Titans vs Jacksonville jaguars
‣ 11/19 | TIAA Bank Field
• Georgia vs Florida
‣ 10/29 | TIAA Bank Field
Digital Marketing
• Primary Content: I will do pre-and post game reactions.
• Primary Tools: Facebook, Instagram, Twitter, YouTube, and
TikTok
• Website: I will use it to help me throughout my career and
future business ventures
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I would like to have a mentor that will guide me through
all The ins and outs of the industry and how to improve
myself
Formal Education
• Sportscasting graduation April 2025
Technical Skills
• Video creation and editing - ESPN, May 2026
• Word, processing software - ESPN , June 2026
• Operating system, software - ESPN, July 2026
Soft Skills
• Internet browser, software - ESPN, August 2026
• Webpage, creation, and editing - ESPN, September
2026
• Of
fi
ce, suite software - ESPN, October 2026

14. Keiwond Dowell
We live in a day and time where people think that they can’t do
something, but when they have encouragement and motivation, that gives
them con
fi
dence to overcome their challenges
“
Picture of You
Goes Here

15. REFERENCES
https://mjmontainea060.myportfolio.com/home-2 https://
ajjohnson.myportfolio.com/home https://nationaltoday.com/
birthday/stephen-a-smith/https://threefourtwo.com/about/jj-
redick-biography/https://www.750thegame.com/shows/dan-
patrick-show/https://www.careerbliss.com/espn/salaries/
associate-director/https://foxcareers.com/Search/JobDetail/
R50022387/multi-media-journalist-fox-tv-stations https://
www.salary.com/research/company/nbc-sports-salary