Kelsey Jones has a background in English literature and creative writing. She got her start in freelance marketing and social media through blogging and interning. She now offers services like social media marketing, SEO, copywriting, and website development. In her presentation, she discusses how to break into freelancing, expand your skills and services, best practices for company and personal social media, common marketing jobs, and where to find job opportunities.

1. +
A Journey From English Lit
to Freelance Marketing
and Social Media
Kelsey Jones, SearchEngineJournal.com and
MoxieDot.com
KU Marketing Club

2. +
My Background
 Degree from Kansas State University in English
Literature & Creative Writing, Minor in Women’s Studies
 Internship
 Blogging, Then & Now
 First Freelance Client:
 Currently, I Work With:

3. + How Do You Even Get Into
Freelancing and Marketing?

4. +
Services I Offer :
How did I learn what I
know now?
Great mentors
Reading everything I can:
RSS readers, books,
audiobooks
Conferences
Experiencing it first hand
Learn HTML, design,
etc.
Doing research to write
about it
• Social Media Marketing
• SEO
• Paid Search Ads
• Ghostwriting
• Copywriting
• “Easy” WordPress websites

5. +
How Do You
Expand?
To become a thought
leader, you have to:
 Do things you don’t want to do
 Question everything: don’t do
something just because that’s
“how it’s always been done”
 Push yourself out of your
comfort zone
 Go the extra mile
Continuous growth is hard.

6. + SEO Overview
Main Points, Career Paths

7. +
Search Engine Optimization (SEO)
 Deals with making sure websites are seen in
search results (aka SERPs)
 VIP parts of a website:
 Title and Description Meta Tags
 The content
 Schema Tags (schema.org)
 NAP (Name, Address, Phone)
 Local SEO feeds into this
 Linkbuilding
 SEO Services I Provide: Audits, Analytics, Content

8. +
Schema Tags

9. +
Local SEO
 Deals with making sure
businesses are shown in
Google Maps, on Yelp,
etc.
 Tools like Moz Local help
companies make sure
they are seen in local
listings
 Bing/Yahoo!, Yelp,
Google are top priority

10. + Social Media Best
Practices
For companies and personal accounts

11. +
Company Social Media Best
Practices
 If you don’t think your boss would tweet it, you
probably shouldn’t either
 Go past Facebook and Twitter: Google+, LinkedIn,
Instagram, Pinterest, Vine
 Not all networks work for all businesses
 Use a scheduler, like Buffer or HootSuite
 Monitor what people say about you and your
company online using free tools: SocialMention,
Google Alerts, Tagboard.com

12. If you’re not a “Taco Bell,”
think about what your target
customer is passionate
about & create content
about that.

13. +
Personal Social Media Best
Practices
If you’d be embarrassed if your mom or boss
saw it, don’t share it on social media
Know your Facebook and other network
privacy settings
Be careful who you tag
Be fun, but not outrageous…

15. +
What Jobs Are There in Search and
Social?
 SEO Specialist
 Mobile
 Local
 General
 Analytics Specialist
 Content Marketing Specialist/Coordinator
 Content Creator
 Link Building

16. +
Where Can I Find Marketing Jobs?
 Indeed.com
 FlexJobs.com
 VirtualVocations.com
 Mashable Job Board
 JournalismJobs.com
 Google Search: “How Hiring/Open Positions” +
“Job Title” + Location
 LinkedIn
 CareerBuilder and Monster are over-saturated

17. +
That’s It!
Any questions?
kelsey@moxiedot.com
@wonderwall7
SearchEngineJournal.com
MoxieDot.com
TheHustleLife.com