Marketing Project : Launching a New Product

2. PRESENTED BY:
• ABHISHEK BHOIR
• BAWNEET NARANG
• FENIL CHHEDA
• KENNY KURIAN
• MRUDULA PUTHRAN
PRESENTED TO:
PROF. MANGESH PATIL

3. Your Dreams, Our Technology

4. “To Be A Leader In Laptop Market By Providing New
Technology Everywhere And Every Time”

5. “To Produce New Features To Facilitate Using Laptops In
Different Ways Translating Advanced Technologies Into Value
For Our Esteemed Customers Through Our Professional
Solutions And Services Worldwide.”

6. FLEXITOP

8. • PHYSICAL FEATURES
• TECHNICAL FEATURES

9. •
•
•
•
FLEXIBLE OLED & MULTITOUCH SCREEN
EASY TO LOCK
EASE IN CARRYING
USB
•
VIDEO CAMERA
•
KEYBOARD
•
E-MAIL MODE
•
COOLING SYSTEM

10. • LENGTH – 28 CM
• DIAMETER – 8.3 CM
• SCREEN – 13 INCHES AS A LAPTOP
17 INCHES AS A MONITOR

18. • MOTHERBOARD
• RAM
• GRAPHIC CARD
• POWER SUPPLY
• HARD DRIVE
• SOUND CARD
• WEBCAM

20. • FLEXIBLE
• PORTABLE
• CONVENIENT TO CARRY
• SPACE SAVING

23. • New Technology
• Fast
And High Efficient Laptops With
Variety Of Configurations.
• Durable
And Reliable, Suitable For
Youth And Fast Life Style.

24. • Favorable Laptop For Youth.
• Important
Competitive Capabilities ,As
Rolling Laptops Is A New Technology And
Our Configurations Contain Two Quad
Core Processors.
• We Have Customer Service Distributed All
Over Metropolitan Cities

25. • High Cost
• Existing Competitors
• Target Segment Areas Less
• Product Line Extension

26. • New Product Variation
• Complete Geographical Coverage
• Growing Consumer Preferences Increases
Opportunity For Growth

27. • Consumers Are Brand Concious
• Entry Of Foreign Competitors Leads To Tough
Competition
• Change In Technology
• Youth Segment Is Price Sensitive

28. SEGMENTATION
TARGETING
POSITIONING

29. Demographic
Behavioural
Market
Segmentation
Psychographic
Geographical

30. • Age: 18 To 50 Years
• Gender: Both
• Income: Upper Middle And High End Consumers
• Occupation: Students And Business Class

31. • We Are Targeting Metropolitan Cities Like
Mumbai, Chennai, Delhi, Bangalore & Kolkata.
• Slowly Will Be Penetrating Into Other Cities
like Pune, Ahmedabad, Hyderbad, Jaipur, etc.

32. • Personality Based
• Lifestyle Based

33. • Benefits Sought – Low Price & High Service
Quality
• User Status – First Time User & Ex- User
• Loyalty- None & Medium

34. • The
Target Market Belongs To Upper
Middle Class And High End Consumers,
Executives, Corporate People Under The
Age Group 15 To 35.
• Target Customers: Youth & Working Class

35. • Flexitop Will Be Positioned As A Laptop With Unique
Feature Of Its Usability And With Its Technique Of
Flexibility
• The
Product Can Be Seen By Consumer As A Youth
Based Product Symbolizing Which Is Easy-to-use.
• Promotion
Campaigns & Distribution Strategy Will
Help To Achieve These Above Mentioned Objectives.

37. • Flexitop As A Product Targets
Students And Business Men
• Product Gives Variety Of Features
• Innovative Designs
• Services & 2 Year Warranty

38. • Flexitop Wants
To Be Known As A Product Which Is
Known For It’s High-End Technology
• Pricing Objective – Maximising Sales
• Pricing Method – Perceived
Value Pricing
• Pricing Strategy – High
Skimming

39. •Top Model –
Rs. 1,49,499
•Middle Model –
Rs. 1,29,499
•Base Model –
Rs. 1,14,999

41. 1ST
VARIANT
2ND
VARIANT
3RD
VARIANT
Intel BOXDP67BG
10,345
10,345
10,345
Kingston HyperX Beast DDR3 16 GB
Kingston DDR3 8 GB
Kingston HyperX DDR2 4 GB
19,224
List of Components & Prices
Name
Motherboard
RAM
Graphic Card
Power Supply
Hard Drive
Case/Chassis
Screen
Sound Card
Webcam
TOTAL PRICE OF PRODUCT
12,621
6,621
Galaxy NVIDIA GeForce GTX 780 GC 3 GB
GDDR5
Galaxy NVIDIA GeForce GTX 660Ti GC 2 GB
31,664
Belkin 8 Socket Surge Protector
2,729
25,000
25,000
2,729
2,729
4,500
4500
Sony HD-EG5/B 500 GB
WD Elements SE 1 TB USB
6233
Quantum QHM 623
Logitech Sphere AF
900
10000
155
8,750
900
10000
155
8,750
900
10000
155
8,750
90,000
75,000
69,000

42. • We at Hydra, Plan To Launch Our Products To
Major Centre Of Delhi & Mumbai.
• In
The Second Year Of
Operation, The
Company Will Be Launched To Hyderabad,
Chennai And Kolkata, Operated Under Its Own
Outlets And Larger Retail Outlets.
• There
Will Be Six Authorized Service Centre
Available In India At Delhi And Mumbai.

44. • Brochures.
• Product Launch Party
• Web Ads
• Mobile Ads

45. •
Introduction Of Flexi Tabs
•
New Variety And Features In Existing Product
•
Higher Advertisement