SlideShare a Scribd company logo
1 of 8
#K2innovation
Creating a Culture of Innovation:
Yoav Izhar-Prato

#K2innovation
Innovation is Everyone’s Job

#K2innovation
“superior results”

Revenue

34%

“reduce time
considerably”

2010

Conversions

RealTime CampaignsTM

Kenshoo SocialTM

Net Promoter

10%

“unlock the full value”

Kenshoo LocalTM

Call Conversion OptimizationTM

CPL

Leads

67%

“exceeded all
expectations”

2010

104%

2009

Kenshoo SearchTM

2009

2006

First-to-Market Innovation

70%

“comprehensive view”

#K2innovation
“really convenient”

Kenshoo Portfolio
OptimizerTM

Profit

2012

Tasks 5-15 min

2012

Kenshoo EditorTM

87%

“more dynamic
optimization”

Social Media Attribution

Revenue

34x

“create and amplify
synergies”

Product Listing Ads Management

Net Revenue Share 42%

ROI

“maximize its performance”

2012

SEM/SEO Integration

2011

2011

First-to-Market Innovation

85%

“ahead of the curve”

#K2innovation
Revenue

28%

“true business impact”

2013

Kenshoo SmartPathTM

Kenshoo Halogen TechnologyTM

Spend

36%, Revenue

Demand-Driven
CampaignsTM

2013

100s of Local Networks
“improve efficiences”

53%

“early Christmas gift”

Page Place Syndication

2013

2013

First-to-Market Innovation

ROI

80%

“scale our investment”
#K2innovation
First-to-Market Innovation

2014

What’s Next?

#K2innovation
Demo: Kenshoo Anywhere

© 2014 Kenshoo, Inc. Confidential and Proprietary Information

More Related Content

What's hot

What's hot (20)

One Month Later: Q&A on Enhanced Campaigns
One Month Later: Q&A on Enhanced CampaignsOne Month Later: Q&A on Enhanced Campaigns
One Month Later: Q&A on Enhanced Campaigns
 
K^2 Presentation: Kenshoo Product Innovation
K^2 Presentation: Kenshoo Product InnovationK^2 Presentation: Kenshoo Product Innovation
K^2 Presentation: Kenshoo Product Innovation
 
BIA Kelsey NATIONAL: Key Trends in National/Local Marketing
BIA Kelsey NATIONAL: Key Trends in National/Local MarketingBIA Kelsey NATIONAL: Key Trends in National/Local Marketing
BIA Kelsey NATIONAL: Key Trends in National/Local Marketing
 
Enhanced Campaigns: One Year Later - Kenshoo and Walgreens - IRCE 2014
Enhanced Campaigns: One Year Later - Kenshoo and Walgreens - IRCE 2014Enhanced Campaigns: One Year Later - Kenshoo and Walgreens - IRCE 2014
Enhanced Campaigns: One Year Later - Kenshoo and Walgreens - IRCE 2014
 
2014 Infinities Winner - Virket
2014 Infinities Winner - Virket2014 Infinities Winner - Virket
2014 Infinities Winner - Virket
 
Atlanta Intersections Slide Deck
Atlanta Intersections Slide DeckAtlanta Intersections Slide Deck
Atlanta Intersections Slide Deck
 
K8 2014 - Predicting the Furture with Kenshoo CEO Yoav Izhar-Prato
K8 2014 - Predicting the Furture with Kenshoo CEO Yoav Izhar-PratoK8 2014 - Predicting the Furture with Kenshoo CEO Yoav Izhar-Prato
K8 2014 - Predicting the Furture with Kenshoo CEO Yoav Izhar-Prato
 
K8 2014 - Welcome from Kenshoo CMO Aaron Goldman
K8 2014 - Welcome from Kenshoo CMO Aaron GoldmanK8 2014 - Welcome from Kenshoo CMO Aaron Goldman
K8 2014 - Welcome from Kenshoo CMO Aaron Goldman
 
K8 2014 - Product Vision and Client Success
K8 2014  - Product Vision and Client Success K8 2014  - Product Vision and Client Success
K8 2014 - Product Vision and Client Success
 
Kenshoo App Marketing Summit: Facebook Mobile Marketing Trends
Kenshoo App Marketing Summit: Facebook Mobile Marketing Trends Kenshoo App Marketing Summit: Facebook Mobile Marketing Trends
Kenshoo App Marketing Summit: Facebook Mobile Marketing Trends
 
How to Drive In-Store Sales in Today’s Search Marketing World - RevTrax and ...
How to Drive In-Store Sales in Today’s Search Marketing World - RevTrax and ...How to Drive In-Store Sales in Today’s Search Marketing World - RevTrax and ...
How to Drive In-Store Sales in Today’s Search Marketing World - RevTrax and ...
 
The Intersection of Search and Social - Kenshoo Webinar
The Intersection of Search and Social - Kenshoo WebinarThe Intersection of Search and Social - Kenshoo Webinar
The Intersection of Search and Social - Kenshoo Webinar
 
Key Insights for Your 2014 Holiday Search and Social Plan - Bing Ads Webinar ...
Key Insights for Your 2014 Holiday Search and Social Plan - Bing Ads Webinar ...Key Insights for Your 2014 Holiday Search and Social Plan - Bing Ads Webinar ...
Key Insights for Your 2014 Holiday Search and Social Plan - Bing Ads Webinar ...
 
K8 2014 - Search + Social Synergy from Kenshoo and Facebook
K8 2014 - Search + Social Synergy from Kenshoo and FacebookK8 2014 - Search + Social Synergy from Kenshoo and Facebook
K8 2014 - Search + Social Synergy from Kenshoo and Facebook
 
A Fitter Funnel in 2014: Streamline and Accelerate Your Lead-to-Revenue Model
A Fitter Funnel in 2014: Streamline and Accelerate Your Lead-to-Revenue ModelA Fitter Funnel in 2014: Streamline and Accelerate Your Lead-to-Revenue Model
A Fitter Funnel in 2014: Streamline and Accelerate Your Lead-to-Revenue Model
 
Digital Marketing Bootcamp - Evaluating Marketing Automation
Digital Marketing Bootcamp - Evaluating Marketing AutomationDigital Marketing Bootcamp - Evaluating Marketing Automation
Digital Marketing Bootcamp - Evaluating Marketing Automation
 
The Kenshoo Story - Original Version
The Kenshoo Story - Original VersionThe Kenshoo Story - Original Version
The Kenshoo Story - Original Version
 
Sabiha Shakil — Getting Your Digital Content Strategy Right in Times of Crisis
Sabiha Shakil — Getting Your Digital Content Strategy Right in Times of CrisisSabiha Shakil — Getting Your Digital Content Strategy Right in Times of Crisis
Sabiha Shakil — Getting Your Digital Content Strategy Right in Times of Crisis
 
Engagement Marketing Platform - Matthew Zilli
Engagement Marketing Platform - Matthew ZilliEngagement Marketing Platform - Matthew Zilli
Engagement Marketing Platform - Matthew Zilli
 
Kenshoo App Marketing Summit: Heart of Vegas Case Study by Product Madness an...
Kenshoo App Marketing Summit: Heart of Vegas Case Study by Product Madness an...Kenshoo App Marketing Summit: Heart of Vegas Case Study by Product Madness an...
Kenshoo App Marketing Summit: Heart of Vegas Case Study by Product Madness an...
 

Similar to K^2 Presentation: Creating a Culture of Innovation by Kenshoo CEO Yoav Izhar-Prato

(UK version) Using Online Video in your Content Marketing Strategy: Best Prac...
(UK version) Using Online Video in your Content Marketing Strategy: Best Prac...(UK version) Using Online Video in your Content Marketing Strategy: Best Prac...
(UK version) Using Online Video in your Content Marketing Strategy: Best Prac...
Brightcove
 
Sphinx Solution Profile
Sphinx Solution ProfileSphinx Solution Profile
Sphinx Solution Profile
Nitesh Rathi
 
Main-Mailer DigIT Europe
Main-Mailer DigIT EuropeMain-Mailer DigIT Europe
Main-Mailer DigIT Europe
Kevin Beims
 

Similar to K^2 Presentation: Creating a Culture of Innovation by Kenshoo CEO Yoav Izhar-Prato (20)

K^2 London: Creating a Culture of Innovation - Yoav Izhar-Prato
K^2 London: Creating a Culture of Innovation - Yoav Izhar-PratoK^2 London: Creating a Culture of Innovation - Yoav Izhar-Prato
K^2 London: Creating a Culture of Innovation - Yoav Izhar-Prato
 
Journey to Fully Integrated Digital Marketing By Gijs van Kersen
Journey to Fully Integrated Digital Marketing By Gijs van KersenJourney to Fully Integrated Digital Marketing By Gijs van Kersen
Journey to Fully Integrated Digital Marketing By Gijs van Kersen
 
Kenshoo Search Presentation
Kenshoo Search PresentationKenshoo Search Presentation
Kenshoo Search Presentation
 
SmartKISS Presentation
SmartKISS Presentation SmartKISS Presentation
SmartKISS Presentation
 
Smart Cow Marketing Feature Presentation
Smart Cow Marketing Feature PresentationSmart Cow Marketing Feature Presentation
Smart Cow Marketing Feature Presentation
 
(UK version) Using Online Video in your Content Marketing Strategy: Best Prac...
(UK version) Using Online Video in your Content Marketing Strategy: Best Prac...(UK version) Using Online Video in your Content Marketing Strategy: Best Prac...
(UK version) Using Online Video in your Content Marketing Strategy: Best Prac...
 
UX STRAT USA, Emily Leahy, "Measuring Return on Experience (RoX) for UX Strat...
UX STRAT USA, Emily Leahy, "Measuring Return on Experience (RoX) for UX Strat...UX STRAT USA, Emily Leahy, "Measuring Return on Experience (RoX) for UX Strat...
UX STRAT USA, Emily Leahy, "Measuring Return on Experience (RoX) for UX Strat...
 
Measuring Digital Return on Experience
Measuring Digital Return on ExperienceMeasuring Digital Return on Experience
Measuring Digital Return on Experience
 
ROCKETROI & Exoticca - To the Infinity and beyond: -53% CPA +213% clicks
ROCKETROI & Exoticca - To the Infinity and beyond: -53% CPA +213% clicksROCKETROI & Exoticca - To the Infinity and beyond: -53% CPA +213% clicks
ROCKETROI & Exoticca - To the Infinity and beyond: -53% CPA +213% clicks
 
Utilizing Email Analytics to Improve Performance
Utilizing Email Analytics to Improve PerformanceUtilizing Email Analytics to Improve Performance
Utilizing Email Analytics to Improve Performance
 
Digital Marketing Services
Digital Marketing ServicesDigital Marketing Services
Digital Marketing Services
 
Sphinx Solution Profile
Sphinx Solution ProfileSphinx Solution Profile
Sphinx Solution Profile
 
TO THE NEW Digital - Services Overview
TO THE NEW Digital - Services OverviewTO THE NEW Digital - Services Overview
TO THE NEW Digital - Services Overview
 
TO THE NEW Digital - Services Overview
TO THE NEW Digital - Services OverviewTO THE NEW Digital - Services Overview
TO THE NEW Digital - Services Overview
 
Main-Mailer DigIT Europe
Main-Mailer DigIT EuropeMain-Mailer DigIT Europe
Main-Mailer DigIT Europe
 
Omni:us - NOAH19 Berlin
Omni:us - NOAH19 BerlinOmni:us - NOAH19 Berlin
Omni:us - NOAH19 Berlin
 
Digital Disruption: Big Bad Wolf or Fairy Godmother?
Digital Disruption: Big Bad Wolf or Fairy Godmother?Digital Disruption: Big Bad Wolf or Fairy Godmother?
Digital Disruption: Big Bad Wolf or Fairy Godmother?
 
Sprell.no - Enterprise Search in E-commerce - Findability Day 2014
Sprell.no - Enterprise Search in E-commerce - Findability Day 2014Sprell.no - Enterprise Search in E-commerce - Findability Day 2014
Sprell.no - Enterprise Search in E-commerce - Findability Day 2014
 
Customer Experience in the Rise of the Digital Age — Atlanta XD Meeting 9/13/...
Customer Experience in the Rise of the Digital Age — Atlanta XD Meeting 9/13/...Customer Experience in the Rise of the Digital Age — Atlanta XD Meeting 9/13/...
Customer Experience in the Rise of the Digital Age — Atlanta XD Meeting 9/13/...
 
Microsoft Dynamics 365 Customer Insights Masterclass
Microsoft Dynamics 365 Customer Insights MasterclassMicrosoft Dynamics 365 Customer Insights Masterclass
Microsoft Dynamics 365 Customer Insights Masterclass
 

More from Kenshoo

Kenshoo Intersections - Sao Paulo
Kenshoo Intersections - Sao PauloKenshoo Intersections - Sao Paulo
Kenshoo Intersections - Sao Paulo
Kenshoo
 

More from Kenshoo (12)

K8 2015: Welcome Presentation by Ted Krantz
K8 2015: Welcome Presentation by Ted KrantzK8 2015: Welcome Presentation by Ted Krantz
K8 2015: Welcome Presentation by Ted Krantz
 
Tokyo Intersections Slide Deck
Tokyo Intersections Slide DeckTokyo Intersections Slide Deck
Tokyo Intersections Slide Deck
 
Kenshoo Intersections - Melbourne
Kenshoo Intersections - MelbourneKenshoo Intersections - Melbourne
Kenshoo Intersections - Melbourne
 
From Insight to Action - Kenshoo Webinar Featuring Forrester
From Insight to Action - Kenshoo Webinar Featuring ForresterFrom Insight to Action - Kenshoo Webinar Featuring Forrester
From Insight to Action - Kenshoo Webinar Featuring Forrester
 
2014 Infinities Winner - iProspect
2014 Infinities Winner - iProspect2014 Infinities Winner - iProspect
2014 Infinities Winner - iProspect
 
Kenshoo Intersections - Sao Paulo
Kenshoo Intersections - Sao PauloKenshoo Intersections - Sao Paulo
Kenshoo Intersections - Sao Paulo
 
The Mobile Opportunity Gap - Kenshoo and Yahoo Webinar
The Mobile Opportunity Gap - Kenshoo and Yahoo WebinarThe Mobile Opportunity Gap - Kenshoo and Yahoo Webinar
The Mobile Opportunity Gap - Kenshoo and Yahoo Webinar
 
Kenshoo Intersections - San Francisco - Search + Social
Kenshoo Intersections - San Francisco - Search + Social Kenshoo Intersections - San Francisco - Search + Social
Kenshoo Intersections - San Francisco - Search + Social
 
Enhanced Campaigns: One Year Later - Kenshoo Webinar
Enhanced Campaigns: One Year Later - Kenshoo WebinarEnhanced Campaigns: One Year Later - Kenshoo Webinar
Enhanced Campaigns: One Year Later - Kenshoo Webinar
 
Top 5 Digital Trends in 2014 in APJ - Bing Anniversary Event
Top 5 Digital Trends in 2014 in APJ - Bing Anniversary EventTop 5 Digital Trends in 2014 in APJ - Bing Anniversary Event
Top 5 Digital Trends in 2014 in APJ - Bing Anniversary Event
 
Empower every marketer with technology to build brands and generate demand on...
Empower every marketer with technology to build brands and generate demand on...Empower every marketer with technology to build brands and generate demand on...
Empower every marketer with technology to build brands and generate demand on...
 
Maximizing The Synergy Of Paid Search & Social - SMX Sydney
Maximizing The Synergy Of Paid Search & Social - SMX SydneyMaximizing The Synergy Of Paid Search & Social - SMX Sydney
Maximizing The Synergy Of Paid Search & Social - SMX Sydney
 

Recently uploaded

Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Safe Software
 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
panagenda
 

Recently uploaded (20)

Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Script
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century education
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
 
Manulife - Insurer Transformation Award 2024
Manulife - Insurer Transformation Award 2024Manulife - Insurer Transformation Award 2024
Manulife - Insurer Transformation Award 2024
 
Artificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : UncertaintyArtificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : Uncertainty
 
Corporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptxCorporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptx
 
A Beginners Guide to Building a RAG App Using Open Source Milvus
A Beginners Guide to Building a RAG App Using Open Source MilvusA Beginners Guide to Building a RAG App Using Open Source Milvus
A Beginners Guide to Building a RAG App Using Open Source Milvus
 
AXA XL - Insurer Innovation Award Americas 2024
AXA XL - Insurer Innovation Award Americas 2024AXA XL - Insurer Innovation Award Americas 2024
AXA XL - Insurer Innovation Award Americas 2024
 
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
 
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
 
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
 
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ..."I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
 
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost SavingRepurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a Fresher
 
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodPolkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
 
GenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdfGenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdf
 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
 
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
 

K^2 Presentation: Creating a Culture of Innovation by Kenshoo CEO Yoav Izhar-Prato