K8 Partner Case Study - Shoutlet

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Kenshoo

Partner case study from Shoutlet shared at Kenshoo's K8 Summit on September 9th, 2013.

Technology Business

| Kenshoo: Proprietary and Confidential
1
Partner Case Study
Shoutlet

| Kenshoo: Proprietary and Confidential
2
Tracking Social Consumers
How Shoutlet® & Kenshoo SocialTM
Empowers Lowe’s Home Improvement

| Kenshoo: Proprietary and Confidential
3
Agenda
About Shoutlet
Shoutlet-Kenshoo Social Integration
Lowe’s Home Improvement Use Case
Questions

| Kenshoo: Proprietary and Confidential
4
ABOUT SHOUTLET
The leading enterprise social media management platform

| Kenshoo: Proprietary and Confidential
5
• 100% SaaS Social Platform
• Largest Independent Provider
• Facebook Preferred Developer
• Twitter Certified Products Member
• 24/7 Global Support
• Customers in 50+ Countries
• SOC2 Security Compliant

| Kenshoo: Proprietary and Confidential
6
About Us

| Kenshoo: Proprietary and Confidential
7

| Kenshoo: Proprietary and Confidential
8
Listening & Social
Intelligence
Campaigns, Cont
ests &
Lead Gathering
Management
& Moderation
Measurement
& Analytics

| Kenshoo: Proprietary and Confidential
9

| Kenshoo: Proprietary and Confidential
10
SHOUTLET & KENSHOO SOCIAL
Paid, Owned, and Earned Social Media Marketing

| Kenshoo: Proprietary and Confidential
11
Bridge the Gap Between Paid, Owned, and Earned

| Kenshoo: Proprietary and Confidential
12
Shoutlet & Kenshoo Social have
partnered to provide an end-to-end
solution for integrated social
media marketing.

| Kenshoo: Proprietary and Confidential
13
LOWE’S HOME IMPROVEMENT
Using Shoutlet & Kenshoo Social

| Kenshoo: Proprietary and Confidential
14
About Lowe’s
Home improvement
retailer with 1,754 stores
in U.S., Canada and
Mexico
Expanding to Australia in
the next 3 years
Large Social Media
presence

| Kenshoo: Proprietary and Confidential
15
Lowe’s Use Case
Post content via Shoutlet
Kenshoo Social delivers post
data and insights to the
Shoutlet platform
Gather data on different type
of posts, content, and improve
engagement over time
Attribute sales to posts for
social ROI

| Kenshoo: Proprietary and Confidential
16
Value of Shoutlet-Kenshoo Social Integration
Gather customer insights from data
Measure sales and revenue generated by posts
Organization, collaboration in one platform

| Kenshoo: Proprietary and Confidential
17
Shoutlet & Kenshoo Social
enables advertisers and agencies
to identify and attribute
successful activity and maximize
ROI of both paid and owned
social media campaigns

| Kenshoo: Proprietary and Confidential
18
Questions

| Kenshoo: Proprietary and Confidential
19
Connect With Us

| Kenshoo: Proprietary and Confidential
20

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K8 Partner Case Study - Shoutlet

1. | Kenshoo: Proprietary and Confidential 1 Partner Case Study Shoutlet

2. | Kenshoo: Proprietary and Confidential 2 Tracking Social Consumers How Shoutlet® & Kenshoo SocialTM Empowers Lowe’s Home Improvement

3. | Kenshoo: Proprietary and Confidential 3 Agenda About Shoutlet Shoutlet-Kenshoo Social Integration Lowe’s Home Improvement Use Case Questions

4. | Kenshoo: Proprietary and Confidential 4 ABOUT SHOUTLET The leading enterprise social media management platform

5. | Kenshoo: Proprietary and Confidential 5 • 100% SaaS Social Platform • Largest Independent Provider • Facebook Preferred Developer • Twitter Certified Products Member • 24/7 Global Support • Customers in 50+ Countries • SOC2 Security Compliant

6. | Kenshoo: Proprietary and Confidential 6 About Us

7. | Kenshoo: Proprietary and Confidential 7

8. | Kenshoo: Proprietary and Confidential 8 Listening & Social Intelligence Campaigns, Cont ests & Lead Gathering Management & Moderation Measurement & Analytics

9. | Kenshoo: Proprietary and Confidential 9

10. | Kenshoo: Proprietary and Confidential 10 SHOUTLET & KENSHOO SOCIAL Paid, Owned, and Earned Social Media Marketing

11. | Kenshoo: Proprietary and Confidential 11 Bridge the Gap Between Paid, Owned, and Earned

12. | Kenshoo: Proprietary and Confidential 12 Shoutlet & Kenshoo Social have partnered to provide an end-to-end solution for integrated social media marketing.

13. | Kenshoo: Proprietary and Confidential 13 LOWE’S HOME IMPROVEMENT Using Shoutlet & Kenshoo Social

14. | Kenshoo: Proprietary and Confidential 14 About Lowe’s Home improvement retailer with 1,754 stores in U.S., Canada and Mexico Expanding to Australia in the next 3 years Large Social Media presence

15. | Kenshoo: Proprietary and Confidential 15 Lowe’s Use Case Post content via Shoutlet Kenshoo Social delivers post data and insights to the Shoutlet platform Gather data on different type of posts, content, and improve engagement over time Attribute sales to posts for social ROI

16. | Kenshoo: Proprietary and Confidential 16 Value of Shoutlet-Kenshoo Social Integration Gather customer insights from data Measure sales and revenue generated by posts Organization, collaboration in one platform

17. | Kenshoo: Proprietary and Confidential 17 Shoutlet & Kenshoo Social enables advertisers and agencies to identify and attribute successful activity and maximize ROI of both paid and owned social media campaigns

18. | Kenshoo: Proprietary and Confidential 18 Questions

19. | Kenshoo: Proprietary and Confidential 19 Connect With Us

20. | Kenshoo: Proprietary and Confidential 20

K8 Partner Case Study - Shoutlet

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