4. Create dialogue with your customers
Simple way to communicate about who you are and why you do what your do
Share more information about your product service
Become the Go To for your niche. Become the TRUST person
People use social media and their browsers to research as much as they can before a
purchase. Give them a reason WHY to pick you
Instant Marketing Material
Your blog is your content marketing for sharing on your social channels
SEO & Keywords
You have now increased your searchability for your website and business
7. • Identify your goals for blogging - WHY
• Determine whom your blog is for – WHO is your
audience
• Create killer content – EXPERT STATUS
• Find a sustainable blogging rhythm – MAKE IT WORK
• Grow your audience – SEO, SOCIAL MEDIA MARKETING
9. Setting up an editorial calendar is probably the simplest way to make sure your
blog is part of your overall marketing strategy.
Merging your marketing plan for your year ahead (you do have one?) with your
blogging plan allows you to layout your content strategy for the year ahead.
Seasonal events/sales & promotions
Company Milestones
Product launches/changes and additions
Customer questions
Community events (charities)
Professional events/tradeshows/niche awards and events
General issues/news that are related to you or your product or business
The list is endless….but your blog has now become the heart of your
marketing strategy.
10. Blogging Basics
A Catchy Title: A long tail keyword headline that draws readers in and
indicates what the post is about. Use action verbs and questions.
It is a blog post, not a novel: Aim for between 250 and 500 words per post. If
it is a HUGE topic, split it into two parts.
Post Regularly: Once a week is fine in my opinion for a business blog.
Consistency is key and twice a month is okay if you keep to that and produce
good content.
Get Help. If you HAVE a team, get everyone involved in content creation. If
you are on your own, plan it out and ask for guest posts. The next step is to
outsource the content creation.
Don’t forget the visuals. Photos, Images, Infographics are all great shareables
on your social media channels.
11.
12. Measure What?
Blogging doesn’t always direct immediate sales, but that doesn’t mean it doesn’t
contribute to the final deal
One way to measure the ROI of your blog and social media is to track lead
generation. Encourage readers to subscribe to your blog, join your newsletter
list, or submit contact info to access gated content
You can also calculate the cost of writing and publishing (time) that post to how
many views and shares it gets using your sites analytics tools
Don’t have TOO high expectations for your blogging efforts. It is not a short
term project. It takes time to find and build your audience and your own
creative voice and what works with your marketing and branding efforts
