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Mediaportal Asia

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A presentation on Mediaportal Asia by Isentia.

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Mediaportal Asia

  1. 1. Introducing the future of media intelligence 2015 New Product Preview A Breakthrough in Media Information #mediaportal
  2. 2. The new world of the Communications Professional A Breakthrough in Media Information #mediaportal
  3. 3. “Please develop tools to be user-friendly with a simple yet accurate interface.” A Breakthrough in Media Information #mediaportal iSentia Asia Client fast easy to use intuitive accurate
  4. 4. A Breakthrough in Media Information #mediaportal OK then, how are you going to help me with all of this?
  5. 5. Connect with key media influencers A Breakthrough in Media Information #mediaportal
  6. 6. A Breakthrough in Media Information #mediaportal 90% 83% of Asian companies distribute media releases1 of clients we surveyed want a single platform that distributes media releases, tracks coverage and provides reports. 1“Understanding Market Demand for Connect”
  7. 7. A Breakthrough in Media Information #mediaportal Mediaportal Connect – All the distribution tools you need, right inside Mediaportal
  8. 8. Mediaportal Connect All the distribution tools you need, right inside Mediaportal A Breakthrough in Media Information #mediaportal Stay connected with Asia’s most up-to-date media database covering press, radio, television, online and social media.1. 2. 3. 4. 5. Expertly targeted lists of journalists help you make contact with the right people for your message, every time. Store your media contact information securely inside Mediaportal for easy access. Create dynamic, engaging and personalised media releases in three easy steps. Then measure the success of your media release with one-click distribution reporting. DATABASE COMING SOON
  9. 9. Monitor all media A Breakthrough in Media Information #mediaportal
  10. 10. “It would be great if you could cover a wider range of websites and social media. I follow a lot of social media personally for the purpose of work, but struggle to keep up with all our coverage across it.” A Breakthrough in Media Information #mediaportal iSentia Asia Client The future is now Tracking social media is no longer an option, it’s a necessity. Organisations can find themselves criticised or discussed in social media Consumers increasingly post complaints in social media. These may be picked up by mass media. Employees can intentionally or inadvertently post comment in social media that impact the organisation
  11. 11. ‘The 24 hour news “cycle” is an illusion – we live in an age of ambient news – News and information criss-cross, intersect, collide, conflict, and coalesce online and offline with no single originating point.’ A Breakthrough in Media Information #mediaportal Professor Jim MacNamara, Dean of Communications, UTS. Traditional and Social Media... You must listen to both.
  12. 12. A Breakthrough in Media Information #mediaportal Mediaportal Monitor Review, access and report on what matters to you
  13. 13. Mediaportal Monitor Review, access and report on what matters to you A Breakthrough in Media Information #mediaportal Impress your colleagues by easily sharing data rich media items in customisable professional reports.1. 2. 3. 4. 5. Watch the story unfold in real time with Live View and track the conversation across all media types. Create email alerts and RSS feeds to stay a step ahead. Easily collaborate by sharing personal folders or adding notes on media items. Make the Monitor workspace your own with drag-and-drop folders and customisable settings.
  14. 14. A Breakthrough in Media Information #mediaportal Mediaportal Social Listen to the whole conversation, all in the one place
  15. 15. Mediaportal Social Listen to the whole conversation, all in the one place A Breakthrough in Media Information #mediaportal Increase your efficiency with access to all your media in one place – track your social media coverage right alongside your traditional media monitoring.1. 2. 3. 4. Don’t miss a beat when you use Mediaportal to track content across blogs, forums, images, video and social networks. Seamlessly integrate social media content across all your reports and alerts – enjoy the confidence of knowing you’re across everything and can report the complete media picture anytime, on time. Stories can break on social media first – listen to the whole conversation and get ahead of the news cycle. COMING MID 2015
  16. 16. Visualise and understand your media coverage A Breakthrough in Media Information #mediaportal
  17. 17. “A better media analytics would be a great advantage.” A Breakthrough in Media Information #mediaportal iSentia Asia Client
  18. 18. A Breakthrough in Media Information #mediaportal Mediaportal Analytics Measure, understand and report on the effectiveness of your communications performance
  19. 19. Mediaportal Analytics Measure, understand and report on the effectiveness of your communications performance A Breakthrough in Media Information #mediaportal Measure and visualise your success across all media types with your interactive, engaging Analytics dashboard.1. 2. 3. 4. 5. Instantly access desktop quantitative analysis tools to uncover insights on the issues that matter to you. Slice and dice your media coverage – easy to build charts can measure share of voice, topics, industry segments, geographies and much more. Instantly turn your visualisations into professional reports to share with colleagues, stakeholders or clients. Benchmark the impact of your media coverage, with automatically updating charts giving you consistency in your reporting.
  20. 20. Anywhere anytime A Breakthrough in Media Information #mediaportal
  21. 21. “We’d like media alerts via mobile.” A Breakthrough in Media Information #mediaportal iSentia Asia Client Source: Nielsen – Decoding the Asian Mobile Consumer (September 2013); chart by TigerMine Research
  22. 22. Anywhere, anytime A Breakthrough in Media Information #mediaportal The easy-to-use Mediaportal interface is available when you need it. Access Mediaportal on your desktop, laptop, smartphone or tablet.
  23. 23. A Breakthrough in Media Information #mediaportal I know there’s so much more that needs to be done nowadays, but why can’t I just do it myself?
  24. 24. Comprehensive Support – from a dedicated Account Management team that knows your region and your industry A Breakthrough in Media Information #mediaportal Hong Kong HK.AMT@isentia.com +852 3664 2700 Philippines PH.AMT@isentia.com +63-2 451 1396 Vietnam VN.AMT@isentia.com +84-8 626 38610 Singapore SG.AMT@isentia.com +65-6302 1516 Thailand TH.AMT@isentia.com +66-2 748 7988 Malaysia MY.AMT@isentia.com +60-3 8945 9933 Indonesia ID.AMT@isentia.com +62-21 5698 0755 #mediaportal

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