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Mediaportal Asia
- 1. Introducing the future of media intelligence 2015 New Product Preview A Breakthrough in Media Information #mediaportal
- 2. The new world of the Communications Professional A Breakthrough in Media Information #mediaportal
- 3. “Please develop tools to be user-friendly with a simple yet accurate interface.” A Breakthrough in Media Information #mediaportal iSentia Asia Client fast easy to use intuitive accurate
- 4. A Breakthrough in Media Information #mediaportal OK then, how are you going to help me with all of this?
- 5. Connect with key media influencers A Breakthrough in Media Information #mediaportal
- 6. A Breakthrough in Media Information #mediaportal 90% 83% of Asian companies distribute media releases1 of clients we surveyed want a single platform that distributes media releases, tracks coverage and provides reports. 1“Understanding Market Demand for Connect”
- 7. A Breakthrough in Media Information #mediaportal Mediaportal Connect – All the distribution tools you need, right inside Mediaportal
- 8. Mediaportal Connect All the distribution tools you need, right inside Mediaportal A Breakthrough in Media Information #mediaportal Stay connected with Asia’s most up-to-date media database covering press, radio, television, online and social media.1. 2. 3. 4. 5. Expertly targeted lists of journalists help you make contact with the right people for your message, every time. Store your media contact information securely inside Mediaportal for easy access. Create dynamic, engaging and personalised media releases in three easy steps. Then measure the success of your media release with one-click distribution reporting. DATABASE COMING SOON
- 9. Monitor all media A Breakthrough in Media Information #mediaportal
- 10. “It would be great if you could cover a wider range of websites and social media. I follow a lot of social media personally for the purpose of work, but struggle to keep up with all our coverage across it.” A Breakthrough in Media Information #mediaportal iSentia Asia Client The future is now Tracking social media is no longer an option, it’s a necessity. Organisations can find themselves criticised or discussed in social media Consumers increasingly post complaints in social media. These may be picked up by mass media. Employees can intentionally or inadvertently post comment in social media that impact the organisation
- 11. ‘The 24 hour news “cycle” is an illusion – we live in an age of ambient news – News and information criss-cross, intersect, collide, conflict, and coalesce online and offline with no single originating point.’ A Breakthrough in Media Information #mediaportal Professor Jim MacNamara, Dean of Communications, UTS. Traditional and Social Media... You must listen to both.
- 12. A Breakthrough in Media Information #mediaportal Mediaportal Monitor Review, access and report on what matters to you
- 13. Mediaportal Monitor Review, access and report on what matters to you A Breakthrough in Media Information #mediaportal Impress your colleagues by easily sharing data rich media items in customisable professional reports.1. 2. 3. 4. 5. Watch the story unfold in real time with Live View and track the conversation across all media types. Create email alerts and RSS feeds to stay a step ahead. Easily collaborate by sharing personal folders or adding notes on media items. Make the Monitor workspace your own with drag-and-drop folders and customisable settings.
- 14. A Breakthrough in Media Information #mediaportal Mediaportal Social Listen to the whole conversation, all in the one place
- 15. Mediaportal Social Listen to the whole conversation, all in the one place A Breakthrough in Media Information #mediaportal Increase your efficiency with access to all your media in one place – track your social media coverage right alongside your traditional media monitoring.1. 2. 3. 4. Don’t miss a beat when you use Mediaportal to track content across blogs, forums, images, video and social networks. Seamlessly integrate social media content across all your reports and alerts – enjoy the confidence of knowing you’re across everything and can report the complete media picture anytime, on time. Stories can break on social media first – listen to the whole conversation and get ahead of the news cycle. COMING MID 2015
- 16. Visualise and understand your media coverage A Breakthrough in Media Information #mediaportal
- 17. “A better media analytics would be a great advantage.” A Breakthrough in Media Information #mediaportal iSentia Asia Client
- 18. A Breakthrough in Media Information #mediaportal Mediaportal Analytics Measure, understand and report on the effectiveness of your communications performance
- 19. Mediaportal Analytics Measure, understand and report on the effectiveness of your communications performance A Breakthrough in Media Information #mediaportal Measure and visualise your success across all media types with your interactive, engaging Analytics dashboard.1. 2. 3. 4. 5. Instantly access desktop quantitative analysis tools to uncover insights on the issues that matter to you. Slice and dice your media coverage – easy to build charts can measure share of voice, topics, industry segments, geographies and much more. Instantly turn your visualisations into professional reports to share with colleagues, stakeholders or clients. Benchmark the impact of your media coverage, with automatically updating charts giving you consistency in your reporting.
- 20. Anywhere anytime A Breakthrough in Media Information #mediaportal
- 21. “We’d like media alerts via mobile.” A Breakthrough in Media Information #mediaportal iSentia Asia Client Source: Nielsen – Decoding the Asian Mobile Consumer (September 2013); chart by TigerMine Research
- 22. Anywhere, anytime A Breakthrough in Media Information #mediaportal The easy-to-use Mediaportal interface is available when you need it. Access Mediaportal on your desktop, laptop, smartphone or tablet.
- 23. A Breakthrough in Media Information #mediaportal I know there’s so much more that needs to be done nowadays, but why can’t I just do it myself?
- 24. Comprehensive Support – from a dedicated Account Management team that knows your region and your industry A Breakthrough in Media Information #mediaportal Hong Kong HK.AMT@isentia.com +852 3664 2700 Philippines PH.AMT@isentia.com +63-2 451 1396 Vietnam VN.AMT@isentia.com +84-8 626 38610 Singapore SG.AMT@isentia.com +65-6302 1516 Thailand TH.AMT@isentia.com +66-2 748 7988 Malaysia MY.AMT@isentia.com +60-3 8945 9933 Indonesia ID.AMT@isentia.com +62-21 5698 0755 #mediaportal
Notas del editor
- The public relations and communications industry is changing faster than perhaps any other in the world, and it’s our whole mission in life to help communicators like you with tools that make your work faster and easier, and give you the intelligence you need. So we’ve been investing plenty of time and resources into researching media trends in Asia and listening to you through our client surveys to make sure that we are giving you the right tools to stay ahead of the game.
- Your day is already full to the brim, so the last thing you want is to have to spend time battling with your monitoring and analysis platform, and even less to have to battle with several different platforms! You’ve told us that one thing that is fundamental in this otherwise chaotic media landscape is a single platform that is easy to use, intuitive, accurate and fast.
- So how are we going to help you with this? With the Mediaportal, the winner of the global Software and Information Industry Association 2014 CODiE award for “best media and information monitoring solution” in New York.
- You’ve also told us that there are a much broader range of influencers out there that can affect the public image of your brand or organisation, and that you need to keep a track of and perhaps develop relationships with. As well as traditional print and broadcast journalists, there are bloggers and social media influencers. In our recent client survey, 83% of respondents told us what they want is the ability to send to a list of influencers from a single platform, then monitor and analyse the results using the same platform.
- Please watch this demonstration video that outlines how you can zero in on the right journalists and media influencers for your message by using our media database.
- Mediaportal Connect gives you all the distribution tools you need, right inside Mediaportal. This includes: Stay connected with Asia’s most up-to-date media database covering press, radio, television, online and social media. Expertly targeted lists of journalists help you make contact with the right people for your message, every time. Store your media contact information securely inside Mediaportal for easy access Create dynamic, engaging and personalised media releases in three easy steps Then measure the success of your media release with one-click distribution reporting
- Your day is already full to the brim, so the last thing you want is to have to spend time battling with your monitoring and analysis platform, and even less to have to battle with several different platforms! You’ve told us that one thing that is fundamental in this otherwise chaotic media landscape is a single platform that is easy to use, intuitive, accurate and fast.
- Tracking social media is no longer an option, it’s a necessity.
- Please watch this demonstration video to see how Mediaportal Monitor can help you review, access and report on the media coverage that matters to you.
- With Mediaportal Monitor, you can easily review, access and report on what matters to you Impress your colleagues by easily sharing data rich media items in customisable professional reports. Watch the story unfold in real time with Live View and track the conversation across all media types. Create email alerts and RSS feeds to stay a step ahead Easily collaborate by sharing personal folders or adding notes on media items Make the Monitor workspace your own with drag-and-drop folders and customisable settings.
- Once your mainstream media brief has been tailored to bring you the information you want, we will introduce social media monitoring so you can listen to the whole conversation in one place – the only platform in Asia that can help you see the entire picture.
- With Mediaportal Social, you can listen to the whole conversation – all in one place. Increase your efficiency with access to all your media in one place – track your social media coverage right alongside your traditional media monitoring. Don’t miss a beat when you use Mediaportal to track content across blogs, forums, images, video and social networks. Seamlessly integrate social media content across all your reports and alerts – enjoy the confidence of knowing you’re across everything and can report the complete media picture anytime, on time. Stories can break on social media first – listen to the whole conversation and get ahead of the news cycle.
- We also have heard from you the need to be able to report on your media coverage to management quickly and efficiently, without taking up your already very limited resources trying to put together a media report yourself. Measurement is becoming more and more critical in communications, but that brings the age old problem of how do you get everything done if you need to spend half your time measuring its success?
- Please watch this video which demonstrates how you can measure, understand and report on the effectiveness of your communications performance using Mediaportal Analytics.
- Use Mediaportal Analytics to measure, understand and report on the effectiveness of your communications performance. Measure and visualise your success across all media types with your interactive, engaging Analytics dashboard. Instantly access desktop quantitative analysis tools to uncover insights on the issues that matter to you. Slice and dice your media coverage – easy to build charts can measure share of voice, topics, industry segments, geographies and much more. Instantly turn your visualisations into professional reports to share with colleagues, stakeholders or clients. Benchmark the impact of your media coverage, with automatically updating charts giving you consistency in your reporting.
- Asia is the fastest growing mobile market in the world and smartphone penetration is increasing rapidly. We understand that you are always on the move and staying in touch more and more with your smartphone. You’ve told us you want to be able to access your coverage on your smartphone.
- Mediaportal gives you anywhere, anytime and any-device access. Access Mediaportal tools on your desktop, laptop, smartphone or tablet.
- Here is a video that shows you the advantages of using Mediaportal to monitor the media rather than doing it yourself. You will also see this video as part of the email education campaign we will be sending to you, along with an invitation to our launch event in late January.
- Your Account Management team is here to give you all the support you need.