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Personal branding masterclass
- 2. Masterclass 2020Masterclass 2020 Get your Personal Branding right to maximize your job opportunities
- 3. Masterclass 2020 1. Introduction from Anthony Harling 2. Masterclass 3. Q&A: please use the Q&A function to ask questions 4. Today’s Offer Housekeeping
- 4. Masterclass 2020 Masterclass series from Not Actively Looking Host: Anthony Harling, Not Actively Looking • Over 30 years experience in top-level executive search • Former Senior Partner with Heidrick & Struggles • 15,000 – 20,000 senior executive interviews • Founder / Director of Not Actively Looking • Senior Career Advisor and Career Story writer
- 5. Masterclass 2020Masterclass 2020 2. Masterclass Get your Personal Branding right to maximize your job opportunities
- 6. Masterclass 2020 Your brand is who you are and how people see you A crisp, concise narrative Gets your message across Consistent with your CV and LinkedIn profile 2.1 What is your brand? Your personal brand is what people say about you when you’re not in the room.
- 7. Masterclass 2020 Functional Expert: CEO, Operations Leader, CFO, VP Sales, CHRO… Achievements: turnaround, revenue growth, transformation, new product Key Strengths: inspirational leadership, structured approach, relationship builder… Motivation: self-fulfilment, inner drive, nurture and promote talent… 2.2 How other people see you An objective assessment and insight will help you understand how others see you.
- 8. Masterclass 2020 2.3 The Brand Elements Know yourself, then others can get to know who you really are Positioning Perception Story Values
- 9. Masterclass 2020 2.4 Core values & attributes Core values define who you are. Everything else is built on that. Integrity Trust & Loyalty Drive & Determination Sense of self Doing the right thing
- 10. Masterclass 2020 The Career Story
- 11. Masterclass 2020 2.5 Using the Story Stand out on your LinkedIn Initial engagement Memorable & Distinctive Avoid the CV Trap Build the brand
- 12. Masterclass 2020 2.6 What makes you special? A unique blend of skills, experience, personality Different from others doing similar roles What makes you stand out? Exceptional performance in specific situations Personal aspirations and motivations Nobody wants to be on a shortlist of 690 million. Your Career Story
- 13. Masterclass 2020 2.7 Developing a consistent story Your Career Story will define your personal brand and career goals. Describe yourself with clarity, confidence and purpose Create a LinkedIn profile to convey your Story A framework to apply at every stage of your job search A succinct and memorable narrative
- 14. Masterclass 2020 Be clear about who you are: strengths, skills, and achievements Understand your true motivation and purpose Be realistic about what you’re aiming for Set meaningful objectives 2.8 Know yourself and your future You will excel in a role that reflects your values and who you really are.
- 15. Masterclass 2020Masterclass 2020 3. Q & A
- 16. Masterclass 2020 4. Your personal narrative The Career Story is a unique, powerful narrative that defines who you are and where you’re going. Exclusive OFFER: save £150 if you book by midnight on 1st August Email Support@notactivelylooking.com Book a no-obligation call Initial two-hour one-on-one session Two 45-minute feedback sessions Shape your LinkedIn profile to reflect your Career Story Create a simple, flexible CV format Normal price £795 Find out more Book now
- 17. Masterclass 2020 Not Actively Looking membership Premium UNLIMITED Exclusive OFFER: 50% off a year’s Premium membership for webinar attendees valid until 1st August 2020 Use promotional code: 50OFFONCE Free annual Career Audit Exclusive online workshops to address specific topics Connect with hundreds of search firms Maximise job opportunities Ongoing support from Career Advisor Become a Member
- 18. Masterclass 2020 To see all our upcoming events: Follow Not Actively Looking on LinkedIn for updates Bookmark our masterclass schedule Career Planning Personal Branding Online Networking Upcoming Executive Webinars
Notas del editor
- 90% is information sharing we will be talking to you later about the services we offer - no need to buy
- I will leave plenty of time later for questions
- I've been in executive search for 30 years 13 of those years with H&S where I held various senior leadership roles As Founder / Director I want to know how people are using our service and what we can do better. Over the past year I have spoken to over 300 senior executive members of Not Actively Looking. That's why we launched the Career Story in 2019
- The CV was invented in the 1950s. We are in 2020 - need a more effective way to communicate who we are. A verbal narrative that is clear, crisp and concise. The Career Story has to have a purpose. For me it's all about developing a narrative that will make you stand out, bring out your unique strengths and capabilities, and ultimately help you get your next role faster
- CLARITY - sharpening your personal brand so that you can be more effective at interviews - a narrative to properly get your message across in a variety of situations - help you to build a simple, effective CV and LinkedIn profile which reflect the key elements of your personal brand - also a tool to help you reflect on where you are and what the next stage of your career should look like
- WHY do senior execs need a Career Story?? 1. be more distinctive in LinkedIn (690 million) 2. a CV that uses fewer words but says more about you 3. the killer interview question - tell us about yourself 4. Not sure what next in career terms
- so what do we do? 1. what if anything is significant in your early years (Phil) 2.
- The CV is a long list of words. Far too many words..... We're trying to say everything, but in the end it's hard to make you as a person really stand out. In the end the WHO is a blend of all these things: what make YOU unique
- Outplacement - dates back to the 1980s. Some great firms out there STORK & MAY, MSP, AGM Not Actively Looking - EMPOWER you to manage your career. Lots of services, but the foundation of our PLATINUM is the Career Story. A simple service based on a 2-hour session and two follow up sessions to help you translate that into CV / LinkedIn
- The CV is a long list of words. Far too many words..... We're trying to say everything, but in the end it's hard to make you as a person really stand out. In the end the WHO is a blend of all these things: what make YOU unique
- Brand You what people say when you're not in the room reinforce the personal brand based on Career Story verbal narrative - consistent message. VITAL - exec search - NETWORKING: Land and Expand - former bosses and colleagues - remember the right things
- Feedback is all about OBJECTIVITY - how others see you - what makes you stand out - archetypes - way of describing - understand your unique strengths That's what will get you the RIGHT role!
- how it works. led by me
- Not Actively Looking membership 1. Career Audit - EVERY year 2. hundreds of firms 3. help you fix your profile 4. ongoing support excellent Membership team
- KEEP IN TOUCH !