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2. PURPOSIVE COMMUNICATION’S COURSE OUTLINE
COURSE DESCRIPTION
Purposive communication is a three-unit course on writing, speaking, and presenting to
different audiences and for various purposes. It is aimed at developing students’
communicative competence and enhances their cultural and intercultural awareness through
multimodal tasks that provide them opportunities for communicating effectively and
appropriately to a multicultural audience in a local or global context. It equips student with
tools for critical evaluation of a variety of texts and focuses on the power of language and the
impact of mages to emphasize the importance of conveying a message responsibly. The
knowledge, skills, and insights that students gain from this course may be used in their other
academic endeavors, their chosen disciplines, and either future career as they compose and
produce relevant oral, written, audio-visual and/or web-based output for various purposes.

3. COURSE INTENDED LEARNING OUTCOMES
Within the semester, you are expected to:
1. Describe the nature, elements, and functions of verbal and non-verbal communication in various
multicultural contexts/ demonstrate a deeper grasp of communication by accounting for what is embodied
and circumvented in an effective and responsible communication in various multicultural contexts;
2. Evaluate multimodal texts critically to enhance receptive (listening, reading, and viewing) skills;
3. Convey ideas through oral, audio-visual, and/or web-based presentations for different target audiences in
local and global settings appropriate registers;
4. Present ideas persuasively using appropriate language registers, tone, facial expressions, and gestures;
and
5. Adopt cultural and intercultural awareness and sensitivity in communication of ideas.

4. COURSE CONTENT
I. Communication Processes, Principles, And Ethics
II. Communication And Globalization
III. Communication Aids and Strategies Using Tools of Technology
IV.Communication For Various Purposes
V. Communication For Work Purposes
VI.Communication For Academic Purposes

5. COURSE REQUIREMENTS
• Quizzes/Activities
• Infographic/ SDG campaign poster
• Digital story [based on inforgraphic or campaign poster]
• Cover letter, resume, mock job interview & incident report
• Web-based awareness campaign for safety to eliminate fatal accidents in the
engineering/tourism/IT industry

6. COURSE EVALUATION PROCEDURE
30% Midterm & Final Exams
25% Oral Recitation
15% Quizzes & Activities
30% Project
TOTAL = 100 %

7. NEW NORMAL’S FLEXIBLE LEARNING SYSTEM POLICIES
GENERAL REMINDERS
 Always check the messenger during the
GEC-PC schedule for updates and
announcements on virtual classroom
session/task or class google meeting.
 GC is strictly for updates and
announcements only. Chatting of things
not related to this course or nonsense
topic is prohibited.
 Submission of activities should meet
deadlines and format instructions.
 Be polite when asking for clarifications or
questions.
 Respect and integrity should be observed
at all times.
MODULE LEARNING
 Read and understand the module’s
content and instructions carefully.
 Listen attentively to the videos included in
the module.
 Pay attention and jot down the important
points being discussed in the video.
 Analyze each question on every activity
before answering.
CLASS CONFERENCING
 Check your connectivity and virtual set-up at
all times.
 Come to the virtual class on time.
 Wear decent clothes/attire in front of the
camera;
 Use the raise hand button when you want to
say or ask something during virtual class
discussions.
 Set your audio on mute when you are not
speaking.
 Ensure contents are utilized exclusively in
this class.

8. A special welcome to you our dear
freshmen to the Grandenian family!
I look forward to meeting and knowing you this semester in our face-to-face classes or online
sessions, where you will have the opportunity to share to the class your ideas and feedback
about our lessons and activities. I hope your time here will be exciting and challenging! May
you all have a great semesters ahead of you filled with learning new things, working together,
and having a lot of fun! Enjoy each day and make every moment count. ;)