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Kijamii - Philips 2015 - Case Study Presentation

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Philips is considered one of our key accounts we work with. Our partnership extends to the time Kijamii was established, and as we grew more mature our partnership continued to evolve over the time until we became responsible for Philips Egypt’s social media assets for almost all their sub categories available on Social Media.

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Kijamii - Philips 2015 - Case Study Presentation

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  2. 2. Philips Philips is considered one of our key accounts we work with. Our partnership extends to the time Kijamii was __ c__-— T ~_s_ established, and as we grew more mature our partnership continued to i I} l l A evolve over the time until we became - - — - — — - — responsible for Philips Egypt's social media assets for almost all their sub J categories available on Social Media. ’ ’ _ Following their global direction, we focus with Philips on the innovation platform —— I and how relevant Philips’ innovation to . .. ‘ P- the consumer. __I__‘«, In 2015, Philips was aiming to become closer to our community, thus we needed to induce a local flavor into our directions, ‘Philips 2015’ Posting campaign is a quite a manifestation of that. geeks $3/3/'/ |I
  3. 3. Philips 2015
  4. 4. Philips Below is an example of a posting campaign that uses funny wordplays in Egyptian proverbs along with visual elements that are unique to the Egyptian community to communicate different messages about innovation and other products. . Jl , ... ... ,e. .»‘ -' I CC C lhnovafion PHILIPS
  5. 5. Philips ( Visual Art Work) $. ~>. § 7;». .. Innovation Innovation pumps P| '|| l|P5
  6. 6. Philips ¢I, V<>V‘*~‘V . Jl 0,»: Innovation PHILIPS h I! '. ‘CL' 4. W. .. Innovation PHILIPS
  7. 7. Philips . ... n PHILIPS .7 ' V. *o' / 4- U9” . ..ui: > U)-° ‘ Innovation el93. l. .leJ@qsim_, l.e . ..i l I o ‘ ms 4: , ,.. :- innovation PHILIPS
  8. 8. Philips( Philips 2015) 7 visuals Number of visuals 599,853 Reach 2.9% Virality Rate 33,934 Engaged Users E1January 2015 3Februaryo— PHILIPS
  9. 9. V/ THANK YOU we hope to hear from you soon II II / kijclmii t okijamiiMedia www. ki]amii. corn

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