This is a presentation that the Co-Founders of KikScore gave during the Focus.com Webinar All Things Small & Medium Business. This is a guide to some key security trends with the use of some funny photos from AwkwardFamilyPhoto.com. These trends touch on tips that small businesses should be aware of to protect their businesses.

1. Security For Small & Medium
Businesses: Top Trends That
Matter Now
Raj Malik & Mike Mauseth, Co Founders of KikScore.com
October, 2010

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Quick Introduction
Stay Current
Let’s (not) Go Phishing
Spam – It’s What’s for Dinner
(if you love to be ripped off)
The Importance of Not
Sharing
Online Shopping: The Final
Frontier
Discussion Overview

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Raj Malik and Mike Mauseth
Co-Founders of KikScore.com
Backgrounds in ecommerce and
data analytics, and security
KikScore allows small and new
businesses to demonstrate trust
and security to potential
customers
Introduction

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Tip #1: Stay Current
All photos from awkwardfamilyphotos.com

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Computers come with security software protecting against
computer viruses and spyware (software attempts to view your
data and passwords)
The keys for security software:
• Keep the software updated
• Actually use it – i.e. run scans weekly (it’s usually automated)
• Add and Use Anti-Spyware programs
You’re only as secure as your last update
Keeping Software Current is Important

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Tip #2: Let’s (not) Go Phishing!

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Phishing: Fraudsters send you emails from what appears to be
from one of your service providers (bank, PayPal account, etc)
The email and website it points to are not legitimate
• Can install spyware on your computer
• Can steal the user information and permit theft (identity or otherwise)
Now we also have Vishing
• An email or voice message directing you to 800 number
• Will ask for your sensitive information
• Will result in theft
Phishing – Don’t Trust Unsolicited Requests

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Tip #3: Spam, It’s What’s for Dinner (if you
want to be ripped off)

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Spam: Unsolicited email offers
Spim: Spam’s close cousin, unsolicited instant messages
Why do these annoying items exist? Because people respond
to them
While these offers may be from legitimate companies, they are
often sent by unscrupulous marketing agents
Just like phishing emails, Spam and Spim can contain links to
viruses and spyware
Don’t Respond to Spam

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Tip #4: The Importance of Not Sharing

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Passwords should be non-obvious, and not shared with anyone.
Included in the sharing prohibition, don’t use similar passwords across
your many different online accounts
Use a password manager: it stores your many different account passwords
and keeps you from having to remember a variety of different phrases
Avoid using public computers for sensitive transactions
Additionally, don’t allow unsupervised activity on your computer
Don’t Share Passwords or Computers

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Tip #5: Online Shopping: The Final Frontier

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SSL Protection
• Look for a “plural” URL – HTTPS
• SSL padlock or unbroken key (found on your browser
Some type of customer review
Ability to contact the company behind the website
• Information about the management team is a plus
• Phone number in addition to an email address
Called out policies
• Privacy Policy
• Return Policies
Trust Badges or Seals
What to Look For When Shopping Online

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• If you have any questions about this presentation or
KikScore, feel free to contact either of us at:
• Management@kikscore.com
• 1-877-Kikscore
Questions and Answers