Kimberly Bragoli has over 14 years of experience in marketing, communications, and fundraising for nonprofit organizations. She currently serves as the Director of Development and Communications for Ability Beyond, where she manages a $2 million annual fundraising program and leads strategic events and communications initiatives. Previously, she held communications roles at Ability Beyond and SCM Microsystems, developing strategic marketing and public relations plans. She has expertise in brand development, strategic planning, multi-channel marketing, public relations, and high-end event planning.
1. Kimberly A. Bragoli
kbragoli@me.com
(203) 444-7152
Resourceful leader, highly creative and results-driven with passion, drive and vision. Adept at developing and
implementing marketing, communications and fundraising strategies to support organizational objectives. Over
fourteen years experience in the fields of marketing, public relations and fundraising, both public and private.
An enthusiastic, multifaceted, results-oriented professional, works effectively under pressure and is able to
handle multiple projects in a fast paced, deadline driven environment.
AREAS OF EXPERTISE
Brand Development
Strategic Planning
Multi Chanel Marketing
Public Relations
Donor Stewardship
Communications
High End Event Planning
Speechwriting
Project Management
EMPLOYMENT
July 2011 - Present Ability Beyond Bethel, CT
Director of Development & Communications
Manage $2million+ annual fundraising program comprised of major gifts, grants, corporate sponsorships, special
events and annual appeals.
Direct fundraising staff and develop strategic fundraising and cultivation events for board members, major donors
and contributors.
Led efforts to increase annual support base by more than 25% over three-year period. Designed and executed 100+
events, including black tie galas, golf tournaments, fundraising breakfasts, and cultivation and community awareness
events.
Develop external communication strategies including extensive media relations, story pitching, writing and industry
analysis to strengthen brand recognition on a national level.
Create and produce high-impact marketing materials to drive business growth and increase philanthropic support.
Work in collaboration with board members and sponsors throughout all phases of strategic and tactical planning,
coordination, and execution of major events to ensure mission fulfillment and cultivate relationships.
Plan and implement individual, direct mail, e-commerce, phone and personal solicitation programs.
Produce and approve proposals ($5,000 – $100,000) for sponsorships, in-kind gifts, financial donations and
volunteers.
May 2008 – July 2011 Ability Beyond Disability Bethel, CT
Director of Communications
Developed and executed strategic marketing and communication plans to support business growth goals, drive
referrals and increase financial support.
Directed the organization’s electronic marketing efforts including but not limited to, targeted e-newsletters, social
networking sites and blogs.
Managed Community Relations department through supervision of staff and external public relations and graphic
design firms.
Created and managed budget within stringent guidelines to support the marketing and publicity needs of the
organization.
Led redesign of a user friendly, informative website to appeal to all constituents and strengthened organizations
brand identity.
Coached executives for media interviews and public speaking events; drafted speeches to ensure messaging was
consistent and aligned with strategic objectives of the organization.
2. January 2004 – May 2008 Ability Beyond Disability Bethel, CT
Community Relations Manager
Developed and implemented advertising campaigns to support organizational objectives. Past success includes a
thirteen-week “Employers Wanted” campaign created to recruit employers to hire people with disabilities resulting
in employment opportunities for 180 individuals.
Managed event programming and logistics of major conferences, business meetings and fundraising events, to
ensure positive brand identity and maximize giving potential through speech writing, audio-visual support and
collateral development.
Developed advocacy campaigns to create maximum awareness of disability related issues to influence positive
change for society on state and national levels.
Led public relations efforts to assure maximum coverage of initiatives and promote positive image in the
communities services are provided as well as on a national level.
Created compelling collateral materials including video testimonials to promote the work of the organization and the
need for support.
November 2001 – July 2003 SCM Microsystems, Inc. Guilford, CT
Public Relations Specialist
Achieved corporate/brand recognition on a national level through successful planning and implementation of
external communication strategies including extensive media relations, writing, story pitching, and industry analysis.
Developed and managed promotional campaigns involving radio, print and broadcast media, and direct mail.
Managed budgets, strategies, and deadlines with public relations agencies in the US and UK.
Determined strategy for advertising; manage media buying and placement in newspapers, outdoors advertising and
trade publications.
Coordinated and participated in special events such as trade shows and press and industry analyst tours.
Developed and maintain positive relationship with key press and analyst.
Served as a company spokesperson and assisted reporters in completing executive interviews.
Collaborated with the graphic design team to develop marketing materials, such as brochures, reviewer’s guides and
product images.
Assisted in company rebate and promotion programs to help increase sales and market share.
April 2000 - November 2001 SCM Microsystems, Inc. Guilford, CT
Public Relations & Media Coordinator
Coordinated all aspects of public relations and media opportunities, sponsorships and product placement.
Assisted Marketing and Sales Managers with day-to-day responsibilities including press kit development and
promotional pieces, along with miscellaneous duties to support other team members.
Tracked local and national media activity, provided detailed reports, maintained advertising portfolio.
Maintained press database tracking the communications of over three hundred contacts.
Tracked and filed editorial reviews, press release pick-ups, and other media coverage.
EDUCATION
1996-2000 Bachelor of Arts in Communications, Quinnipiac University
PROFESSIONAL AFFILIATIONS
Association of Development Professionals
Public Relations Society of America