Best strategies for successful recruitment and retention
The Recruiting Landscape is Changing
1. 1
The Patient Recruitment Landscape is
Changing, so Where do We go From Here?
KIMBERLY COMPTON
DIRECTOR MARKETING AND RECRUITMENT
2. 2
Today’s Webinar
o We will highlight the fundamentals of effective patient recruitment and discuss the
new standards for success in today’s complex clinical trials.
o Learn why your old “go to” recruitment tactics are no longer working
o Why tracking the effectiveness of your efforts is key
o Find out what some sites are doing to recruit patients that is new and different
3. 3
In the Last 10 Years Much has Changed
o Studies are more complex
o Inclusion / Exclusion more difficult
o Ad budgets that were 25K are now 3K
or 5K if you even get an advertising
budget
o The way people get their information is
more fragmented
o According to ACRP the drug developers
need to double and nearly triple their
timelines
4. 4
Some Things Never Change…
Completed
patients
Consented
Pre Screened
Patients Identified or
available
6. 6
Recruitment by the Numbers
11% of sites in a given trial typically
fail to enroll a single patient
37% under enroll
39% meet goals
13% exceed enrollment goals
8. 8
What do patients say?
94 %
of people say that
they recognize the
importance of
clinical research
76%
of those who have
participated, said
that the experience
was positive and
met or exceeded
their expectations
12%
said that they
have spoken with
their doctor
10. 10
Why Are Our Old “go to” Recruitment Tactics
Are No Longer Working.
Fragmentation
of
Media
11. 11
We Must get the Patients’ Attention and Keep Them
Engaged if they do not Qualify for their First Study.
42%
Do
Nothing
35%
Continued
Searching
23%
Give Up
Of those who
actively seek out
clinical trials
40%
are more likely to
stay in a trial than
those you recruit
from your database
12. 12
Top 7 Ways People Report Finding Out
About Clinical Trials.
Internet
(Websites,
Social Media,
Online ads,
Online
classified etc.)
46%
Media
(TV, Radio,
Newspapers
combined)
39%
Email
32%
Research
Center
Ads
28%
My
Physician
or Nurse
23%
Mail
21%
Friends
or
Family
13%
15. 15
What You Need to Know
o There are apps that help you to manage the
many social media websites they are called
social media scheduling tools.
o The best time to reach people through social
media is late afternoons and evenings.
o It is important that you respond to everyone
who comments, likes or retweets.
o Look into StudyKik as an option for indication
specific postings of your ads
22. 22
Your Website
74 %
• Say they will likely revisit a
site if it is mobile optimized
o Is it friendly and welcoming?
o Is it easy to register?
o Is it mobile optimized?
