2. Analysis
• This video is a good recreation of the Busted
video ‘What I go to School for’ as it follows
closely to the conventions of the original
video.
• Unfortunately due to some obvious planning
issues the video lacks continuity which may
confuse the audience viewing the video. And
depending on the version you see the editing
maybe lacking some precision. The version on
this blog is fine.
3. Andrew Goodwin’s theory
• This video contains genre characteristics of a Pop video as the
characters are bouncy and full of life and the song has a
• 2. The relationship between the lyrics and the visuals are
illustrative, you can see this as the characters seem to follow along
with the narrative in the song.
• 3. There are alot of close ups of the characters in this video that are
used to show the visual style of the video, as it gives the audience a
clear view of the expressions on the characters faces but also a
good look at what they are wearing as the uniform is vital to pull off
the video successfully.
• 4.There are intertextual references in this video in the fact that it is
based on the original busted video.
• 5.There is voyeurism in this video in the form of close ups of all the
male characters. This does cause some confusion as the characters
change half way through the video.
4. John Stewart’s theory
• 1.This video contains alot of close ups to focus on the main
characters face, this is used to show the characters
emotions but also the characters skill at lip synching.
• 2.This video has a clear Pop Music video influence as all the
characters are dressed in uniform which is similar to that
used in the original busted video.
• 3. This video does make the viewer feel nostalgic as well
generate new meanings, as it is so similar to the original
video but shows that to create an identical video you would
need more funds and access to better locations.
• 4. This video does represent the performers lifestyle in the
narrative as it shows all the characters in school uniform
and in the school building itself which show the characters
are still at school.
5. Steve Archer’s theory
• Yes, the video does have a strong coherent
relationship between the narrative and the
performance in the video as the characters in the
video act out what they are singing at the cuts to
the teacher are timed well showing skill with
editing.
• The Dancing in the video is not well
choreographed or planned out but still gives the
same effect as the Busted video as it seems
almost natural in movement.
6. Sven E Carlsson’s theory
• This video does not really put across the a
sense of sexuality or stardom but it does show
off the charisma of the actors as they are
wasting no time in getting into character and
really try hard to get the essence of the song
correct even if some parts let them down.
• The video does use images to portray the
story more then relying on the audience to
make a personal image in their mind.
7. Laura Mulvey’s theory
• This theory applies to this video as the female
character is this video are put on show simply
to attract the attention of young men, rather
then playing an active roll in the video itself.
• The flirting included in this video is just
another shameless attempt to attract an
audience, but it follow the original narrative
very effectively.
