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IGNITE Milestone 1 Presentation Example v1.1.pptx

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IGNITE Milestone 1 Presentation Example v1.1.pptx

  1. 1. MILESTONE 1: Launch your startup • Clearly stated problem definition and description • Proposed solution has Problem – Solution Fit • Identified Marketing / Distribution Channel • Financial Feasibility • Business Model with Validated Solution . EXAMPLE OF A COMPLETED MILESTONE 1 TEMPLATE WITH EDITABLE GRAPHS AND SLIDES TO GUIDE YOU!
  2. 2. INTRODUCTION AND TEAM COMPOSITION Business Name: Ted’s Power Solutions - TSS Team members names Strengths and abilities Role/Position Theodore Becker Innovator and problem solver – Opportunist at hart CEO / Founder Fred Meyer Detail orientated and process developer – Manager COO/CTO (if onboard at this time) Cindy Smith Keen eye for numbers and experienced accountant CFO/CMO (if onboard at this time) Place your logo here What makes us a good team to solve the problem we identified? “We gel well as a team and compliment each others strengths and weaknesses. Together we aim to take this business to the next level” Picture Picture Picture Theodore Fred Cindy
  3. 3. PROBLEM/OPPORTUNITY Problem definition: (Short and focused sentence) Due to ongoing large spread unplanned power failure and scheduled electrical loadshedding, small business owners and self employed people working from home are left in the dark and unable to go about their daily lives, do work or run their small businesses. Customer Pains/JTBD: (Jobs To Be Done by the customer to resolve the problem) • Due to being unable to work, small businesses are losing income and money. • Sometimes business have to close their doors and staff home with no pay for that time or day. • People working from home loose work and money. • Security becomes a high risk due to systems failures. • Stock loss happens due to theft as a result. • People and staff are reverting using their phones at high expense to connect and work online. • Staff needs to manually keep record of sales etc. • Access security or shop security must be done by staff due to camera and security door failure. Taking time and effort away from their core jobs. Problem Description: (Elaborate on the definition) • Employees are unproductive due to a lack internet connectivity as a result of power failure. • Meetings and online presentations can not happen and are disruptive to business. • Devices like card machines, computers and laptops can not function or charge. • No lighting available. • Alarm and security systems can not function. Opportunity: (What does this problem present as an opportunity?) The opportunity exist in the market for a simple and basic power solution that is affordable and effective to overcome the prolonged periods of electrical supply interruptions, focused on the self employed, work from home individuals and small business owners. Place your logo here
  4. 4. Present here the results of the interviews/surveys with graphs and analysis of the data collected. (Also, the link to the file to access the interview/survey data) Place your logo here How many customers did you interview? (At least 25 for B2C and 2 for B2B) We interviewed 38 self employed, work from home individuals, as well as small business owners in and around our region of Gauteng Province in South Africa How many of them agree this is a problem that needs to be solved? All 29 responded that this is a problem that they need a viable solution for, How many of them said they can already solve this problem and don't need a new solution? 7 responded that they are already using solutions like small petrol and diesel generators when needed. PROBLEM VALIDATION 38 28 7 2 Problem Feedback Interviewed Agreed Already have a solution Unresponsive Questions ask for validation via Social Media groups link to a Google Survey form we created Link: https://forms.gle/WQH3vFwCACrh73ck7 Where are you based How often a week do you experience power failure? When you experience electricity failure what is the avarage time of the outage? Do you loose income as a result of the powerfailure or does it interupt your ability to work and be productive? What do you currently do when electicity does fail? Are you in the market for an alternative viable power supply solution that can help to keep you and your business operation during power failures? Can we contact you in the future to introduce you to a potential solution to your problem?
  5. 5. SOLUTION Solution description: We offer a compact and mobile Lithium Ion battery based power pack that is easy to use and relative affordable for target market we engaged to validate the problem with. Currently the customers are addressing the problem by • Using LED lighting and Gas appliances where and when required and available • Another alternative widely in use but and inconvenient to operate is Petrol and Diesel Generators Our solution offers customers - The benefit of a once off purchase that is reusable and self sustained, along with being reliable, compact and easy to use. The details of our offering consist of: 1. 550W 220V Battery Pack offering 4 – 6 hours of 12v and 220v power. 2. Rechargeable via 220v/ 12v or Solar. 3. LED screen displaying important power availability. Why this business will work in our market/region or country: South Africa suffers from large electrical supply infrastructure failure resulting in disruptions to work and business country wide on a daily bases. There are no large scale short term solutions on the table to resolve this and the problem could potential increase substantially in the future. Renewable energy is the future and the technological advancements in battery technology has created opportunities to enter the market with a viable short term solution and product for home and business use. Place your logo here
  6. 6. CUSTOMER PERSONA Goals - (In relation to the problem experienced) • To grow their businesses. • Be productive working from home. • Have access to a reliable electrical supply. • To keep their businesses operational during power failures. Frustrations - (In relation to the problem experienced) • Having no connectivity from their routers during power failures. • Being left unable to charge their laptops or operate electrical devices. • Card machines not functional. • Shop security systems failing. • Staff having to be sent home due to having to close doors. Bio • Small Business Owners are mostly 1 person or small team operations ( 1 – 5 employees) that are dependent on maintaining daily sales or operations going to remain profitable. • Work from home individuals perform their daily tasks and functions from a small home office, and are reliant on stable connectivity and other devices required to remain productive in a home office environment. • Self employed individuals can be a combined bio of the small business owner and operators as well as the work from home persons. Personality Motivations Age (in years): 21 - 65 Gender: Male and Female Profession: Self Employed, Work from Home, Small Business Owner Location: Gauteng Province, South Africa Productive Ambitious Energetic Small business owners, work from home individuals and self employed people Add a photo that represents your ideal customer Profit and income generation Productivity Business Growth Customer Service Extrovert and Outgoing Individuals who are committed to their work and business. Place your logo here
  7. 7. MARKET TAM SAM SOM Geographic – core segment Segment Niche Market Size Market type Not a Niche market, but our product has some niche characteristics We are entering a CLONE market due to our product characteristics Geographic • South Africa • Gauteng Demographic • Small Business Owners • Work from home or self employed Psychographic • Maintaining Services and productivity Behavioral • Keeping small businesses open and profitable TAM = R10M/Annually SAM = R6M/Annually SOM = R1M/Annually TAM = (South Africa, R150M annually, total potential market size is 20 million customers) 7% of the market @ R10M Annually SAM = (Gauteng, Western Cape & KZN Provinces, R120M annually, 15 million potential customers) 5% of the market @ R6M Annually SOM = (Gauteng Province, Estimated market value is around R50M annually, with approximately 4 million potential customers) 2% of the market @ R1M Annually. Characteristics of a Niche (only If you have a niche market) – “Our market is Niche due to the unique problem we have identified within a very small and focused segment” Place your logo here Market Segmentation TAM SAM SOM & Market Segmentation explanation

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