Social media refers to online platforms that allow users to connect, engage, and share content. It is now a critical part of how the next generation communicates. Major social media platforms like Facebook, Twitter, and LinkedIn each have hundreds of millions of active users worldwide. For businesses, it is important to have a presence on social media in order to be a part of online conversations, engage customers, and add value to their experiences. Developing a social media strategy and plan, as well as consistently posting engaging content, is key to success.

1. What is Social Media?

2. UK Trade & Investment
Presentation
by Kirien Sangha

3. HAVE YOU BEEN
LEFT BEHIND?

4. DID YOU MISS THE
SOCIAL MEDIA

5. “ I grew up in a physical world, and I
speak English. The next generation
is growing up in a digital world, and
they speak social.”
Angela Ahrendts Former Burberry CEO

6. IT’S NOT A CUTE IDEA!!

7. FACEBOOK
1. CHINA
2. INDIA
3. FACEBOOK

8. TWITTER
15 MILLION UK

9. LINKEDIN
YOUR EMPLOYEES
ARE PROBABLY
BEING CONTACTED
AS WE SPEAK

10. #bestie

11. LET’S BEGIN

12. ALL YOU NEED TO
BECOME A BRAND

13. BE PART OF THE
CONVERSATION

14. WHAT’S YOUR
STORY?

15. WHAT’S YOUR
STORY?

16. WHAT ARE MY CUSTOMER
PAIN POINTS?

17. WHAT WILL YOU
SAY?

18. HAVE FEEDBACK
FOR YOUR
AGENCY

23. HURRICAN
E
SANDY

24. ENGAGE AND ADD VALUE

25. HOW B2B BRANDS
ARE USING LINKEDIN

26. HAVE A PLAN

27. Thank You For Listening
Any questions?
Email us: kirien@creativeideaz.co.uk

28. Sources
http://www.theguardian.com/technology/2014/feb/20/twitter-uk-active-users-2014
https://twitter.com/TonyW/status/375889809153462272
http://www.businessinsider.com/10-worst-social-media-marketing-fails-of-2013-2013-11?op=1&IR=T