Increasing business opportunities with video content delivery

1. According to industry analysts over 50% of content in
Internet is video
Divan.tv OTT Middleware
Increasing your business opportunities with video content delivery
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2. 2
TV Everywhere

3. Threats – worldwide giants TV deployment:
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4. Threats – worldwide giants TV deployment:
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• They will generate huge additional Video traffic in your
networks charging your customers directly, without any
commission to you
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• You have an option – launch OTT LiveTV and VoD services
yourself and get extra revenues
.
• You should invest more and more in your network
infrastructure to ensure your customers satisfied with QoS to
avoid churning
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5. About Divan.TV:
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• Established 2008 in Kiev, Ukraine
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• Team of IT, telecom and CATV professionals
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• Own R&D lab focused on TV Everywhere solutions
. • First operator of interactive TV in Ukraine launched in May 2012
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• More than 20 ISPs launched Divan.TV as LiveTV and VoD partner in
2012 ‐ 2013
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6. Divan.TV is an acting OTT TV provider in Ukraine:
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• We were first who implemented a e‐banking, e‐learning and e‐
shopping services on TV
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• We were first who offered 3D content on TV
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• We constantly developing our platform in accordance with current
and future international market trends
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• We adjust our market proposition to end‐users in high competition
with CATV, SATV and IPTV providers not playing price wars but
delivering exclusive offerings
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• We have built effective sales channels in Ukraine and would like to
share our expertise with our clients
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7. OTT technology benefits:
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• Over‐the‐top technology allows delivery of video content (LiveTV,
Video‐on‐demand) and services to end‐user devices over
unmanaged IP network
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• Permanent growth of PayTV subscribers base recorded in past few
years all over the world .
• OTT technology allows to deliver content to any location
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• OTT solution allows multiscreen service which means TV/Video
playback also on tablets and smartphones increasing operator's
revenues
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8. Where is business:
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• Growth of ARPU in your own network – direct sales of new service
to existing subscribers
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• New subscribers for OTT TV from other ISPs in your country.
• Growth of ARPU – subscription fee for second and next screens
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• SmartTV and tablet sales increasing potential customer base daily
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• Advertisement module allows ad inserts into movies, e‐commerce
module generates commissions from 3rd party product sales etc
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9. Why we are better: best technology solution + business consulting +
flexible licensing model
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• Most OTT Middleware platforms at the market has standard
features – LiveTV streaming, VoD streaming and backend –
CMS, DMS, SMS
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• Divan.tv is first to introduce e‐commerce at TV screen. Just
connect partners – internet shops, pizza/beverages delivery
etc – and gain extra money for commissioned sales
• We also developed and implemented TV‐banking which
allows subscriber manage bank account on TV
• We’ll not just sell a platform but will show you how this
business works
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10. Choose your business model – PayTV or Advertisement‐funded:
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• Standard PayTV business model assumes that subscriber will
pay monthly for the service. You can also implement
charging for additional screens, like 7 Euro for main device
and 1 euro for each additional tablet/stb/pc.
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• You’ll need to deliver them subscribers equipment (we
recommend Android TV Box STB) or let them use your new
service at existing SmartTV or tablet.
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• Depending on country, ad‐funded model might gain more
revenues than direct subscriber charge.
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11. Adding content:
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• We’ll advise you about types of content right owners and
basics of negotiation process to ensure you’ll have up‐to‐
date content fitting in your budget
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• If you planning to sell majors (Hollywood) content we’ll
implement DRM (Digital Rights Management) module or
will provide integration with your existing DRM solution
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• You can buy content transcoder servers from our company
and setup your own content ingestion or outsource
content encoding from our R&D lab on pay‐by‐movie basis
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12. End-user equipment – existing ecosystem of SmartTV:
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• SmartTV (ConnectedTV) sales started several years ago. All
of them in your country potentially are your customers
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• Our engineering team will design your premium
application for all SmartTV platforms – LG, Samsung,
Panasonic, Philips and others
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13. End-user equipment:
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• We recommend to our customers dual‐core Android TV
Boxes. We also could supply linux‐based STBs by DuneHD
or Infomir or hybrid DVB‐C/OTT or DVB‐T2/OTT STBs
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• We could order them from vendor (including application
preinstall), collect at our warehouse at China, inspect and
test them, ship to your address or let your forwarder pick
it up exWorks
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14. User Interface:
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• Our unique User Interface developed as part of strategy
“from linear TV to TV Everywhere”
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• We could develop UI and mobile applications especially for
you or could provide you with API’s for in‐house
development.
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• Our team also has experience in creation applications for
SmartTV’s.
• We also have “Teletext‐style” UI in our portfolio and could
implement it on customer demand
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18. Call
Communicate
View and listen
Entertainment
Social TV

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Divan.TV OTT Middleware implementation stages

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Divan.TV OTT Middleware functional structure

21. Licensing model:
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• Modular structure – main functionality and options
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• Pay per user base growth – base license fee at project start,
additional license fees after subscriber’s base growth
• UI and Android/iOS app development, e‐commerce partners
connectors, content transcoding – at additional reasonable costs
• 8/5 technical support – 12% of platform price
• 24/7 technical support – 15% of platform price
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22. Platform development roadmap 2013 ‐ 2014:
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• Video‐chat
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• Voice search
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• Karaoke and remote control
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23. Contact:
Kirill S. Gorokhovskyi, EMEA Sales Director
tel: +380503837123
skype: kyrylog
http://www.linkedin.com/profile/view?id=3879063
e‐mail: kg@divan.tv
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