1. PERSONAL BRAND EXPLORATION
Kirk Chaves
Project & Portfolio I: Week 1
, February 2nd 2023

2. I believe in being genuine and authentic. It’s
important to me because it’s all about showing
your true personality, being honest in order tell
the full story. Telling the truth while having
respect towards your peers, building trust and
gaining better understanding and greater
appreciation for their goals and motivations.
Those are my core values for a sportscaster
IDENTITY

3. PROFESSION
Potential Job Titles:
• Television News Anchor
• Television News Reporter
• Radio Talk Show Host
BRAND ARCHETYPE - As a Sage,
they are a lot sportscasters who
journalists and reporters who
investigate, gather as much
information and gain knowledge.
What makes me different is how you
report that information. I makes sure
to report accurate facts, and give
good context into of the particularly
story.
Broadcaster for Sports Media
Picture Relevant
to Your Industry
Goes Here

4. Sports Broadcasting Producers
TARGET AUDIENCE
John Ziomek
Outreach Plan:
• Connect and message on LinkedIn
• Ask them for advice and what’s the work like at a big
sports network like ESPN
• Message them monthly and respond to them right away
PROFILE
PICTURE
Senior Producer at NESN
Joel Knip
Outreach Plan:
• Connect and message them on LinkedIn
• What job or journalism and broadcasting internships in
the Seattle-Tacoma area. How did build my resume?
• Check messages daily and ask for his endorsements
for future job opportunities.
Sports Digital Producer at
KING 5 News
Jessamyn Mclntrye
Outreach Plan:
• Connect and message them on LinkedIn
• Ask them what are the pros and cons on working on the
radio and is easier the TV broadcasts?
• Send them video/podcast content and ask for their
feedback
PROFILE
PICTURE Production Assistant
at 710 ESPN Seattle

5. GOALS
Short Term: (Immediately After Graduation, YEAR)
•Have multiple connections to producers/directors in
multiple news stations/outlets
‣Specifically I will have 100 connections on
LinkedIn.
Mid Term: (YEAR)
•I want to work at major sports network such as
ESPN, NFL Network and Turner Sports.
‣Have at least 2-3 years experience as an tv
anchor or sports reporter out on the field.
Long Term: (YEAR)
•I will my own podcast, radio show or streaming show.
‣Having at least 100k followers on all social
media platforms

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Video creation and editing software
SOFT
HARD
Novice / Adept / Expert
Instant messaging software Novice / Adept / Expert
Active Listening Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert
Web page creation and editing software
SOFT
HARD
Novice / Adept / Expert
Analytical or scientific software Novice / Adept / Expert
Speaking Novice / Adept / Expert
Writing Novice / Adept / Expert

7. I help sports fanatics inform key info on
sports topics by speaking on various types
of media.
PROMISE

8. CREDENTIALS
Work Experience:
• Busser - Ram Restaurant 2022-Present
• Part Time Waiter - Royal Thai Bistro 2021
Education:
• High School Diploma, Science and Math
Institute
• Sportscasting, B.S., Full Sail University (2022-present)
Awards:
• Internship - MVP Physical Therapy 2019
• Internship - Alliant Physical Therapy
2018

9. COMPETITION
Ethan Maano
Industry Experience:
• Production Internship - Greyline Media
Education:
• Current Sportscasting - Full Sail University
Leadership Experience:
• Seasonal Reporter - Rollins College
• Editor in Chief - Mashfield Times
Skills and Proficiencies:
• Great Personality - 3 endorsements
• Video Editing - 3 endorsements
• Sports Writing - 1 endorsement
Kirk Chaves
Overall Online Presence:
• 54 connections
• Has a professional banner
• No visible content or social media
• Has customized URL
• Grade: Average
Industry Experience:
• Scriptwriter for NBA Youtube Channel -
Upwork
Education:
• Current Sportscasting Student - Full Sail University
Leadership Experience:
• Busser - Ram Restaurant
• Internship - Alliant Physical Therapy
Skills and Proficiencies:
• Journalism
• Writing
• Reporting
Overall Online Presence:
• 5 connections
• Has customized URL
• Grade: Poor

10. COMPETITION
Taylor Schaub
Noteworthy Experience:
• General Assignment Reporter - KGET TV 17
• Associate Producer and TV Host - Daily Flash TV
Kirk Chaves
HEADSHOT HEADSHOT
Industry Experience:
• Sports Director - KGET TV 17
Education:
• Bachelor's degree in Sportscasting
Skills and Proficiencies:
• Video - 2 endorsements
• TV Production - 2 endorsements
• Journalism
Overall Online Presence:
• 500+ connections
• Has a professional banner
• Multiple posts and video news reports/experiences
• Has customized URL
• Grade: Great
Industry Experience:
• Internship - MVP Physical Therapy
Education:
• Current Sportscasting Student - Full Sail University
Leadership Experience:
• Busser - Ram Restaurant
• Internship - Alliant Physical Therapy
Skills and Proficiencies:
• Journalism
• Writing
• Reporting
Overall Online Presence:
• 5 connections
• Has customized URL
• Grade: Poor

11. BRAND POSITION
For sports producer/directors who are looking for
aspiring sportscasters, I provide unique and
creative engaging content because I am
determined to provide factual evidence and
exclusive insider knowledge without creating false
narratives as well unique sense of humor to
current social media trends
“Captain Kirk”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Root Sports Production Internship
‣ March-October 2023 | Bellevue, Washington
• NFL Summer Internships
‣ June-September 2023 | Inglewood, California
• FOX Sports Internship Program
‣ June 5-20, 2023 | Los Angeles, California
Sportscasting
• Primary Content: News, stories, debates, and analysis on
trendy sports topics. Showing highlight reels and writing
blogs/articles.
• Primary Tools: Live TV or radio broadcasts, Apple or Spotify
Podcasts and social media platforms such as Twitter,
YouTube and Instagram.
• Website: I will use my digital portfolio to showcase my
experience in the potential employers who looking for in studio
production and professional speaking through live shots.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Successful production director or reporter. Someone
has either worked in sporting events or in a
professional tv studio experience and has/her own
media platform. April 2023
Formal Education
• Rollins College broadcast internships all sports
programs (completed by 2024).
Technical Skills
• Analytical or scientific software - IBM SPSS Statistics,
February 2024
• Web platform development software - Hypertext markup
language HTML, May 2023
• Project management software - Desktop Technologies
NewsBoss, August 2023
Soft Skills
• Presentation Speaking - Dan Patrick School of
Sportscasting, July 2023
• Journalism - Rollins College, August 2024
• Reading Comprehension - Dan Patrick School of
Sportscasting, 2024

14. Kirk Chaves
You know how the current age of sportscasters tend to lean on hot takes
and promote false narratives for views? Well, what I do is tell the full story
and deliver proper context to any sports topic while providing quality
analysis. In fact, I have been taught and created multiple real life sports
storylines in my Broadcasting Writing class.
Picture of You
Goes Here

15. REFERENCES
Ziomek, John. (2014). Greater Boston professional profile. LinkedIn. Profile, Retrieved from
https://www.linkedin.com/in/johnziomek16
Knip, Joel. (2017). Sports & Digital producer - King 5 media group. LinkedIn. Profile, Retrieved from inkedin.com/in/joel-knip-
9988a7141
Mclntrye, Jessamyn (2008). Production Assistant - ESPN. LinkedIn. Profile, Retrieved from linkedin.com/in/jessamyn-mcintyre-
89889a9
Maanao, Ethan (2022). Sportscasting Major at Full Sail University. LinkedIn. Profile,Retrieved from
https://www.linkedin.com/in/ethanmaanao/
Schaub, Taylor (2017). Sports Director - KGET-TV 17. LinkedIn. Retrieved from https://www.linkedin.com/in/taylorschaubtv/
(2023). 27-3023.00 - News Analysts, Reporters, and Journalists. Onet Online, Research Data, Retrieved from
https://www.onetonline.org/link/summary/27-3023.00
(2023). Productionship Internship. ROOT Sports, Job Posting, Retrieved from
https://workforcenow.adp.com/mascsr/default/mdf/recruitment/recruitment.html?cid=73089cab-6564-4cf6-b4e7-
8eaa060f81e8&ccId=19000101_000001&jobId=456693&source=CC2&lang=en_US
(2023). Internships opportunities at Fox. FOX Sports, Job Posting, Retrieved from https://foxcareers.com/Students/