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Ask and we shall answer! voice search will impact digital marketing

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Listen! Listen closely, okay. Voice SEO is upcoming and here is what you need to know about it.

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Ask and we shall answer! voice search will impact digital marketing

  1. 1. Ask and We Shall Answer! Voice Search Will Impact Digital Marketing
  2. 2. © Knct Lab | www.knctlab.com ---------------------------------------------------------------------------------------------------------------------- • Anyone with an iPhone has certainly toyed with asking Siri about movies in town. There’s Alexa, Cortana and Google Voice Search – all making their voice heard in the search market. The good news is that come 2020, nearly half of all the searches made will be via voice queries, according to reports.
  3. 3. © Knct Lab | www.knctlab.com ---------------------------------------------------------------------------------------------------------------------- How will digital marketing change? • Voice search presents a wonderful chance for brands and digital marketing agencies to tap into it, and gain customers. • Voice search and its proliferation would require a tweaking of digital marketing strategies. As a brand or a marketer, keyword search becomes less important and a semantic search takes precedence. • Voice search will begin to make a huge impact on local businesses. Most people use voice searches in an effort to glean some urgent immediate information.
  4. 4. © Knct Lab | www.knctlab.com ---------------------------------------------------------------------------------------------------------------------- Voice search and SERP • Interestingly, local searches lead to ads in a Search Engine Rankings Page (SERP) wherein a user doesn’t even have to go to web site, and glean quick information about a local business or a restaurant. This means reviews pop up and so do call to action buttons • If your business has a listing on a crowd-sourced site, you should take care to keep information up-to-date and active.
  5. 5. © Knct Lab | www.knctlab.com ---------------------------------------------------------------------------------------------------------------------- Voice and IoT • Yet another way voice search will make an impact is when wearables become more mainstream. In such a scenario, we will start talking to our devices via voice. • The Internet of Things combined with voice search is only going to provide wealth of data and insights into consumer behaviour for the smart marketer. • It is also a chance for brands to offer bespoke content for their target audience.
  6. 6. © Knct Lab | www.knctlab.com ---------------------------------------------------------------------------------------------------------------------- • Digital marketing firms and brands should optimise content that has keyword phrases which have been generated through conversations by users who ask ‘who, what, when, where and how’ about a business • Voice search will boost engagement and create further conversations, which is what every brand wants. Listen carefully, for the future is here.
  7. 7. © Knct Lab | www.knctlab.com ---------------------------------------------------------------------------------------------------------------------- Knct Lab Overview • High performing digital marketing solutions provider • End-to-end services from data analysis, market research to campaign implementation • Google certified professionals • Experts across various functions: advertising, paid media, creative, analytics, web design & development, and marketing automation • Located in Bangalore • Visit us at www.knctlab.com
  8. 8. Ph: +91 80 88022000 info@knctlab.com www.knctlab.com Thank You

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