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Content marketing do you have a plan

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7 out of 10 people try content marketing. Only 4 are successful. Why so? Are they doing something different? Or are the rest missing out on something essential? Read more to find out.

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Content marketing do you have a plan

  1. 1. Contents Marketing: Do You Have a Plan?
  2. 2. © Knct Lab | ---------------------------------------------------------------------------------------------------------------------- • Content Marketing Institute and MarketingProfs points out that 67 per cent of B2C firms use content marketing, and only about 37 per cent say that their content marketing strategy is effective
  3. 3. © Knct Lab | ---------------------------------------------------------------------------------------------------------------------- Create your audience avatar • Once you have a broad idea, you would need to understand the audience, and create a persona/avatar for different kinds of customers so you can take your content to these avatars • Learn who each kind of persona/avatar is, their tastes, what they like and how they interact on different channels
  4. 4. © Knct Lab | ---------------------------------------------------------------------------------------------------------------------- Don’t forget mobile • You would also need to understand that your content marketing strategy will fall short without your optimising it for mobile • Apps will play a key role, even though consumers are said to delete over 70 per cent of apps they download • use a lot of social media baits and run a good mobile retargeting ad campaign.
  5. 5. © Knct Lab | ---------------------------------------------------------------------------------------------------------------------- Rich answers – how to cope with Google’s algorithm • Google has now taken to providing rich answers to queries, which means, the user will no longer need to go to a site for answers • To beat this new Google algorithm, your content should be built around topics for which short answers may not be easily found. Also, you should include a brief summary to answer a query on your content site.
  6. 6. © Knct Lab | ---------------------------------------------------------------------------------------------------------------------- Power of video • Video is big this year, and if you miss out on using the power of video, you will end up losing some customers. Videos could be tutorials, how-to or DIY ones, and if you are a B2C brand, you must certainly use them. Bring in the influencers • You could create brand awareness by tapping into the growing trend of influencer marketing, wherein an influencer is identified to share/promote content pertaining to your brand. This works on social networking channels like Instagram or Vine
  7. 7. © Knct Lab | ---------------------------------------------------------------------------------------------------------------------- Get user/aggregated content • One of the best ways to engage with your audience is to get user-submitted or aggregate content as part of your marketing strategy • More and more people are interested in content that is user- generated rather than from a brand • Testimonials and reviews of products by users generate greater engagement than the brands
  8. 8. © Knct Lab | ---------------------------------------------------------------------------------------------------------------------- Track performance • Once your content gets out there, you would need to track its performance. Social media analytics tools, Google Analytics all help. All this helps when you are looking at conversion performance.
  9. 9. © Knct Lab | ---------------------------------------------------------------------------------------------------------------------- Knct Lab Overview • High performing digital marketing solutions provider • End-to-end services from data analysis, market research to campaign implementation • Google certified professionals • Experts across various functions: advertising, paid media, creative, analytics, web design & development, and marketing automation • Located in Bangalore • Visit us at
  10. 10. Ph: +91 80 88022000 Thank You