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Ecommerce Marketing: Make
Your Voice Heard
© Knct Lab | www.knctlab.com
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© Knct Lab | www.knctlab.com
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© Knct Lab | www.knctlab.com
---------------------------------------------------------------------------------------------...
© Knct Lab | www.knctlab.com
---------------------------------------------------------------------------------------------...
© Knct Lab | www.knctlab.com
---------------------------------------------------------------------------------------------...
© Knct Lab | www.knctlab.com
---------------------------------------------------------------------------------------------...
Ph: +91 80 88022000
info@knctlab.com
www.knctlab.com
Thank You
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Ecommerce marketing make your voice heard

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To make your mark in the ecommerce world, you need a strategy that will put you right up ahead.

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Ecommerce marketing make your voice heard

  1. 1. Ecommerce Marketing: Make Your Voice Heard
  2. 2. © Knct Lab | www.knctlab.com ---------------------------------------------------------------------------------------------------------------------- • The ecommerce marketing scene is ever-changing and fluid. All you need to do is check one of your devices, and you can’t help but notice mails, newsletters, Instagram account, FB posts, texts etc on multiple social networking and communication platforms.
  3. 3. © Knct Lab | www.knctlab.com ---------------------------------------------------------------------------------------------------------------------- Let’s look at some ecommerce marketing trends that will help e-brands to stay ahead and be heard: • Mobile marketing More and more Indians are choosing to use their smartphones to shop online. So, ecommerce marketers should bank on the power of mobiles. This means optimising websites for mobile and using apps for greater conversions and sales. • Personalisation of mobile sites Anticipating the needs of customers and recognising their shopping patterns and dissecting the sales funnel will give marketers a chance to personalise sites on mobile.
  4. 4. © Knct Lab | www.knctlab.com ---------------------------------------------------------------------------------------------------------------------- • Intelligent marketing based on contexts It is great that marketers use personalised greetings etc, but taking the ecommerce marketing to the next level would mean making recommendations to buyers based on their past buys. • The Internet of Things will change ecommerce The world of connected devices, from cars to home appliances is called the Internet of Things. Internet of Things will help marketers understand the behaviour of online shoppers, their history, preferences and even their locations! This is a rich haul of data to make use of.
  5. 5. © Knct Lab | www.knctlab.com ---------------------------------------------------------------------------------------------------------------------- • Video will dominate all consumer traffic on the Internet Video is the most preferred form of content consumption online. Reports peg video consumption numbers at two-thirds of all traffic related to consumers online. • Automation will stay on A lot of automation will come into play as online stores employ marketing automation methods to send out emails, personalize them and nurture greater leads.
  6. 6. © Knct Lab | www.knctlab.com ---------------------------------------------------------------------------------------------------------------------- • User-generated content (UGC) is also here to stay Customers and buyers trust user-generated content and find it more credible, so marketers would benefit if they generate UGV on platforms like Instagram, Periscope, Twitter etc. • Re-targeting – a key element of ecommerce marketing A well-crafted email with a nice subject line or a headline can win the day for an ecommerce marketer. Resolve the problem that could have led people to abandon shopping. Maybe the payment system is complicated or the discounts are missing. Understand the issue and send out mails accordingly, so they can come back to the cart. Call to action when well-crafted can win you a good conversion.
  7. 7. © Knct Lab | www.knctlab.com ---------------------------------------------------------------------------------------------------------------------- Knct Lab Overview • High performing digital marketing solutions provider • End-to-end services from data analysis, market research to campaign implementation • Google certified professionals • Experts across various functions: advertising, paid media, creative, analytics, web design & development, and marketing automation • Located in Bangalore • Visit us at www.knctlab.com
  8. 8. Ph: +91 80 88022000 info@knctlab.com www.knctlab.com Thank You

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