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Focus on your business because, for everything else, there’s automation!

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Everything is available at a press of a button. Rather, at a tap of the screen. Automation of your marketing strategy enables you to do more in the same time.

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Focus on your business because, for everything else, there’s automation!

  1. 1. Focus on your business because, for everything else, there’s automation!
  2. 2. © Knct Lab | www.knctlab.com ---------------------------------------------------------------------------------------------------------------------- • Automation is a boon for marketers. Communication platforms and schedules can be optimised and automated for generating leads.
  3. 3. © Knct Lab | www.knctlab.com ---------------------------------------------------------------------------------------------------------------------- Here are some market automation trends that are taking 2016 by storm! • User-friendly platforms Companies are warming up to the idea of setting up automated communication systems for customers, so naturally they will pick up easy to use automation systems. • Segmentation, tailor-made messages Any automated system can work only when marketers also understand the importance of personalization and segmentation. Tailor-made and customized messages focussed at specific customers will be the way to go rather than generic mails.
  4. 4. © Knct Lab | www.knctlab.com ---------------------------------------------------------------------------------------------------------------------- • Automation to nurture, build bonds Nurturing relationships will be the key to ensure that contacts will be moved from just the cold lead stage to a solid bond. This nurturing can take time, but automated nurturing systems can achieve better results than any other method. • Don’t forget sales One of the crucial aspects that drive marketing automation returns is a harmony between sales and marketing. Brands this year will use automation not just for marketing but also for effectively charting out a strategy for sales.
  5. 5. © Knct Lab | www.knctlab.com ---------------------------------------------------------------------------------------------------------------------- • Automation in the here and now Automation will become location-based and will occur in real, quick-time in 2016. Your marketing campaign will be in implementation in seconds, and not take hours or days. • Market automation and omni-channel experience You can also integrate omni-channel marketing into automated campaigns. Essentially, omni-channel marketing is all about giving your customers a seamless buying experience. You can use marketing automation to segment your target audience.
  6. 6. © Knct Lab | www.knctlab.com ---------------------------------------------------------------------------------------------------------------------- • More power to content marketing Content marketing will remain important, in fact, it will gain greater importance this year. Automation can play an important role when it comes to curating content. • Mobile marketing automation to gain momentums Mobile marketing can help marketers to enhance consumer experience. It helps segment audiences, sequence push notifications etc with a set of tools. In effect, market automation is a boon for your company.
  7. 7. © Knct Lab | www.knctlab.com ---------------------------------------------------------------------------------------------------------------------- Knct Lab Overview • High performing digital marketing solutions provider • End-to-end services from data analysis, market research to campaign implementation • Google certified professionals • Experts across various functions: advertising, paid media, creative, analytics, web design & development, and marketing automation • Located in Bangalore • Visit us at www.knctlab.com
  8. 8. Ph: +91 80 88022000 info@knctlab.com www.knctlab.com Thank You

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