LinkedIn marketing is all about looks and using ads to win users over which comprises of display and text ads

1. Pro-tips to master
marketing on Twitter

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• Over the past few years, LinkedIn has made a mark
for itself in social media spaces with good reason
• In addition to establishing itself as the ultimate go-to
destination for hiring and networking, it has added
many features such as active company pages and
targeted advertising solutions that make it an
enticing platform for marketers from a multitude of
industries
• It’s pervasive and wide reach has also ensured that
these marketers reach a wide and varied audience.
The math adds up, not having a tangible presence on
LinkedIn is a real deal-breaker for any company

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It’s all about the look
• Any representation of your brand is a crucial extension of the
values your brands upholds and pretty much everything your
brand stands for
• Posting is also another way you can reach out to your users and
turn them into fans and followers
• Keep in mind that LinkedIn is a professional platform where your
content is received better if its work related and engaging
• Be careful not to over-post and keep your posts to a modest 1-2
head count every day
• LinkedIn also features a Showcase page where you can highlight
specific products and services, which is useful when your
business has multiple solutions that attract varied types of users

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Using ads to win users over
• Advertising through LinkedIn allows you to
broaden the reach of your post and with the
LinkedIn self-service platform you can start to
reach a highly targeted audience for as little as
$10 per day
• The platform’s self-service targeting criteria
includes the ability to segment by: company, job
title, job function, seniority, school, skills, groups,
age, gender and much more.

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Display & Text Ads
• Once your account is set up and ready to
create ads, it’s quickest and easiest to start
with the PPC display ads
• These ads appear up in a number of places,
such as the user’s inbox and on the side and
bottom of the homepage
• Self-service display ads give you the ability to
include an image or video, as well as ad copy

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Premium Display Advertising Types
• These display ads feature the same targeting
features as the self-serve ads
• However, they differ in both the placement
and size of the ads that you’re able to serve
your audience
• There are four different display ad formats
available for these marketers
• All of these dimensions are courtesy
of LinkedIn itself

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Sponsored InMail
• Sponsored InMail gives advertisers the ability
to send a form of email message to any of the
over 300 million LinkedIn users
• The InMail feature also uses LinkedIn’s robust
segmenting features to choose a highly
targeted group of users to send your message
to
• This is a great opportunity to send a detailed
message to a specific set of users

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