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Seo and business – friends for life!

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Learn about SEO the most important weapon in digital arsenal, an everchanging game changer which helps any business grow without getting heavy on wallet.

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Seo and business – friends for life!

  1. 1. SEO and business – friends for life!
  2. 2. © Knct Lab | www.knctlab.com ---------------------------------------------------------------------------------------------------------------------- • Search Engine Optimization, popularly known as SEO, is not rocket science. But neither is it some kind of black magic that will work wonders instantly. As Bruce Clay, founder of Bruce Clay, Inc., once said “it is not the job of SEO to make a pig fly. It is the job of the SEO to genetically re-engineer the website so that it becomes an eagle.”
  3. 3. © Knct Lab | www.knctlab.com ---------------------------------------------------------------------------------------------------------------------- Evidently, it is vital for businesses to understand why SEO is still such a crucial clog in the digital marketing wheel. Let us now examine the reasons in detail: • SEO is alive and kicking! At its core, SEO is the process of making your website more accessible to search engines – it is the way in which a business/website helps search engines understand and process web content. Hence, the right SEO techniques remain as sound as they originally were and will continue to work.
  4. 4. © Knct Lab | www.knctlab.com ---------------------------------------------------------------------------------------------------------------------- • Smartphones and smarter search The explosion in mobile technology and usage has opened up new avenues for effective SEO techniques. Soon, the amount of traffic to mobile devices is expected to overtake that of traditional devices. • SEO is easy on the wallet Essentially, putting an SEO policy in place is the easiest and most cost-effective way to kick-start a company’s digital marketing. Organic SEO though, remains achievable even for small businesses and hence will continue to be the backbone of digital marketing strategies.
  5. 5. © Knct Lab | www.knctlab.com ---------------------------------------------------------------------------------------------------------------------- • Search engines are giants! Everyone is searching. That is the truth and the sooner businesses accept this, the better their strategy will be. Without an organic SEO, customers will have a hard time to find you – and time is at a premium online as everybody well knows. If your business is not visible, clearly what will be visible is your competitor’s. • The competition also has SEO What many SEO practitioners fail to understand is that SEO is more than simply including the right keywords in a page. SEO is a vital part of every part of a company’s website, thus making a basic understanding of SEO practices important for everyone interested in upping their digital marketing quotient.
  6. 6. © Knct Lab | www.knctlab.com ---------------------------------------------------------------------------------------------------------------------- Knct Lab Overview • High performing digital marketing solutions provider • End-to-end services from data analysis, market research to campaign implementation • Google certified professionals • Experts across various functions: advertising, paid media, creative, analytics, web design & development, and marketing automation • Located in Bangalore • Visit us at www.knctlab.com
  7. 7. Ph: +91 80 88022000 info@knctlab.com www.knctlab.com Thank You

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