Learn how Instagram has taken a step with Instagram Stories and how its difference with Snapchat Stories.

1. What’s the Spin on Instagram
Stories?

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Ephemeral images
• The essence of both the platforms is the same – users can
post pictures and videos which stay on friends’ timelines for
24 hours before disappearing
• Instagram Stories gives you the option of scribbling or texting
on pictures with a range of pens, colours and highlighters

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• You can even add emoji to your images, much like Snapchat
• On the flipside, Instagram Stories doesn’t have filters
• A story you share on Instagram goes away in 24 hours, but
on Snapchat Stories, ‘Memories’ allows you to save the
pictures to a network that is private.
• You can save pictures to the camera roll and post on the
regular feed as a permanent picture on Instagram.

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Tapping into current user base
• Instagram has a huge advantage that Snapchat lacks
• Statistics show that Snapchat has 150 million users while
Instagram has touched 500 million.
• While Instagram encourages you to engage with content that
has already been shared by way of the feed, Snapchat
primarily urges you to create content.

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Casual or carefully considered?
• The huge difference between the two platforms was in the
culture and behavioral patterns of users.
• While Snapchat users are traditionally perceived as goofy, fun
and irreverent, Instagram is seen as appealing to users who
take great care and pay extra attention to composing and
framing their photos.
• The changes that Instagram may bring in the future needs to
be observed carefully to understand whether more users
migrate to the platform or whether Snapchat will continue to
snap them up!

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• Visit us at www.knctlab.com

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