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Etude TNS Ilres 2014- connected life
Etude TNS Ilres 2014- connected life
Etude TNS Ilres 2014- connected life
Etude TNS Ilres 2014- connected life
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Views - filter data
by specific criteria
Property - one per
website/app
Account - one per
company
Apple
apple.com
Default ...
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Acquisition ConversionsBehavior
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User
Country?
Language?
New vs.
returning?
Days since
last visit?
Device?
Documentation: https://support.google.com/analyt...
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Source
/medium /
campaign
Most
sessions?
Most
qualified
users?
Most
conversions?
Best
campaign
per country?
Is social
enga...
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Analytics accounts that are not
properly set up/monitored can
get fake referral traffic from
spam bots !
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Content
Most seen
pages?
Top
landing
pages?
Pages /
visit?
Bounce
rate?
Which
pages
bring most
value?
Average
time on
page...
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
Analytics accounts that are not properly
setup/monitored can also get fake event
data from spam bots !
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E-
commerce
/ goals
Most sold
products?
Most sold
product in the
Netherlands?
Valueable
actions by
visitor?
Shopping
funne...
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General
actions
High-level
business goals
Main goal Make more
money
Make more
conversions
Get more
visitors
Increase
conve...
Data to measure
Manageable actions
general actions
General main action Increase
conversion rate
Reduce bounce
rate
Make pr...
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Introduction to Google Analytics - Training 2016
Introduction to Google Analytics - Training 2016
Introduction to Google Analytics - Training 2016
Introduction to Google Analytics - Training 2016
Introduction to Google Analytics - Training 2016
Introduction to Google Analytics - Training 2016
Introduction to Google Analytics - Training 2016
Introduction to Google Analytics - Training 2016
Introduction to Google Analytics - Training 2016
Introduction to Google Analytics - Training 2016
Introduction to Google Analytics - Training 2016
Introduction to Google Analytics - Training 2016
Introduction to Google Analytics - Training 2016
Introduction to Google Analytics - Training 2016
Introduction to Google Analytics - Training 2016
Introduction to Google Analytics - Training 2016
Introduction to Google Analytics - Training 2016
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Introduction to Google Analytics - Training 2016

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Google Analytics training. Topics :
- Why use web analytics
- Google Analytics
- Create an account / Manage account access
- Account structure
- Glossary - Important terms
- Web interface
- Reports: Audience, Acquisition, Behavior, Conversions, Real-Time
- Dashboards
- Determine Business goals and key performance indicators
By Knewledge - Performance Marketing Agency

Publicado en: Datos y análisis
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Introduction to Google Analytics - Training 2016

  1. 1. Etude TNS Ilres 2014- connected life
  2. 2. Etude TNS Ilres 2014- connected life
  3. 3. Etude TNS Ilres 2014- connected life
  4. 4. Etude TNS Ilres 2014- connected life
  5. 5. ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦
  6. 6. ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦
  7. 7. ◦ ◦ ◦ ◦ ◦ ◦
  8. 8. ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦
  9. 9. ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦
  10. 10. ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦
  11. 11. ◦ ◦ ◦
  12. 12.  ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦
  13. 13. ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦
  14. 14. ◦ ◦ ◦
  15. 15.
  16. 16. ◦ ◦ ◦ ◦ ◦ ◦
  17. 17. ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦
  18. 18. Views - filter data by specific criteria Property - one per website/app Account - one per company Apple apple.com Default view apple.com/de/ apple.com/fr/ Itunes.com Default view Documentation: https://support.google.com/analytics/answer/1009618
  19. 19. ◦ ◦ ◦ ◦ ◦  ◦ ◦ ◦ ◦
  20. 20. ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦
  21. 21.
  22. 22. ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦
  23. 23. ◦ ◦ ◦ ◦ ◦ ◦
  24. 24. ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦
  25. 25. ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦
  26. 26. Acquisition ConversionsBehavior
  27. 27. ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦
  28. 28. User Country? Language? New vs. returning? Days since last visit? Device? Documentation: https://support.google.com/analytics/answer/1012034
  29. 29. ◦ ◦ ◦
  30. 30. ◦ ◦ ◦ ◦ ◦
  31. 31. ◦ ◦ 
  32. 32. ◦ ◦ ◦ 
  33. 33. ◦ ◦ 
  34. 34. ◦ ◦ 
  35. 35. ◦ ◦  
  36. 36. ◦ ◦ ◦ 
  37. 37. ◦ 
  38. 38. ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦
  39. 39. Source /medium / campaign Most sessions? Most qualified users? Most conversions? Best campaign per country? Is social engagement worth it? How much value bring my newsletters?  for marketing department /executive level : https://support.google.com/analytics/topic/3125765
  40. 40. ◦ ◦
  41. 41. ◦ ◦
  42. 42. ◦ ◦ ◦ ◦
  43. 43. ◦ ◦ ◦
  44. 44. ◦ Analytics accounts that are not properly set up/monitored can get fake referral traffic from spam bots !
  45. 45. ◦ ◦ ◦
  46. 46. ◦ ◦ ◦ ◦ ◦
  47. 47. ◦ ◦ ◦ 
  48. 48. ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦
  49. 49. ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦
  50. 50. Content Most seen pages? Top landing pages? Pages / visit? Bounce rate? Which pages bring most value? Average time on page?  for copy writers / marketing department https://support.google.com/analytics/answer/2404517
  51. 51.
  52. 52. ◦ ◦ ◦
  53. 53. ◦  ◦ 
  54. 54. ◦ ◦ ◦ 
  55. 55. ◦ ◦ 
  56. 56. ◦ ◦ ◦
  57. 57. ◦ ◦ ◦  ◦ ◦ ◦ ◦
  58. 58. ◦  ◦
  59. 59. ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦  Analytics accounts that are not properly setup/monitored can also get fake event data from spam bots !
  60. 60. ◦ 
  61. 61. ◦ ◦
  62. 62. ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦
  63. 63. E- commerce / goals Most sold products? Most sold product in the Netherlands? Valueable actions by visitor? Shopping funnel abandonment? Attribution modelling?  for marketing department, executive level Documentation: https://support.google.com/analytics/answer/1006230
  64. 64. ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦
  65. 65. ◦ ◦ ◦ ◦ ◦ ◦ ◦
  66. 66.
  67. 67.
  68. 68. ◦ ◦ ◦ ◦ ◦ ◦ ◦
  69. 69. ◦ ◦ ◦
  70. 70.
  71. 71.
  72. 72. ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦
  73. 73. ◦ ◦ ◦ ◦
  74. 74. ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦
  75. 75. ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦
  76. 76. ◦  ◦ 
  77. 77. General actions High-level business goals Main goal Make more money Make more conversions Get more visitors Increase conversion rate Have better ROI Optimise AdWords CPA
  78. 78. Data to measure Manageable actions general actions General main action Increase conversion rate Reduce bounce rate Make product pages easier to find Number of pageviews to product page Make content easier to understand Average time on page Get more qualified visitors Have more precise keywords in AdWords Bounce rate for paid traffic Conversion rate for paid traffic
  79. 79. ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦

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