Transforming the Main Library to an Urban Mediaspace

Sketching Library
Transformation
– the public innovation space
OLA Super Conference Toronto February 3rd 2012

Knud Schulz
Citizens' and Library Services

Knud Schulz
• Manager of the Main Library in Aarhus 25 years
• Librarian and Master of Public Management
• Mentor INELI (International Network of Emerging Library
Innovators) Bill & Melinda Gates Foundation
• Member of the client group Urban MediaSpace Aarhus
• Daily work focus – transforming the Main Library to
“Urban Mediaspace”
• ksc@aarhus.dk
• www.slideshare.net
apx.300.000 sq.ft.
incl. 190.000 sq.ft.
library space

Knud Schulz

.dk
Denmark
population 5.5 mill.
5 regions
Aarhus
population 300.000

Knud Schulz

Agenda

• Danish strategy
• The change
• Reinventing the space – Transformation Lab
• 4 section library activity model
• If „library‟ is the answer what was the question?
• New library space – Urban Mediaspace
• Innovation with the users
• partnership
• Transformation Lab II
• Continues innovation – ALE?
• Next Library Conference 2013

Knud Schulz

The Change
Ivar Moltke, Create

From To
information that can be found What can only be
anywhere experienced at the library
Space for media Space as a media
On-line On site
Information Meaning
Facts Credibility
Meeting information Meeting people
Knowing Experimenting
Visitors Resource person
Neutrality Sensing
Seriousness Sense of humour
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Arranged events Things that
Citizens' and Library Services happen

The Knowledge Society

• From libraries for books/medias -
to libraries for man/human

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- A Danish Report
2010

Knud Schulz
Citizens‟ and library service Aarhus

Recommendations
from the Report
• Focus on (the visions in the report)
– Danish Digital Library
– The library of the knowledge society
– Partnership

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Essential point
“In the knowledge society the public library‟s
efforts to further enlightenment, education and
cultural activity is more important than ever before.
Society‟s value creation is to an increasing extent
based on the citizen‟s ability to transform
information into knowledge and to use this
knowledge to create new value. Due to increased
competition, which is a result of the globalization,
this value creation becomes even more essential.”
Danish Agency for Libraries and Media 2010

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The Danish Digital Library
DDL
• The committee recommends
– the establishment of the Danish Digital Library
– a common digital mediation to the Danes
– apart from physical materials the library will be
able to offer digital media such as films, games,
music and literature
– the user will moreover get access to new
experiences, a digitized cultural heritage
– networking with other users via social media
– DDL will be a common access to the libraries on
the Internet as well as contributing to the citizen
meeting the library elsewhere on the Internet
where this is relevant.
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DDL – 3 level architecture

• Presentation level
• Service level
• Data level

open source as a strategy

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Data level

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Service level

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Presentation level

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Transformation Lab

• The entrance – the former place
for controlling the users
• 2-300 m2
• New projects every 5-6 month
• Bringing the traditional work
fields of the library into the LAB
• Developing new support of the
users – depending on the room,
the media, the connectivity and
the competencies Knud Schulz

LiteratureLAB

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iFloor – interactivity between people

• Social interactivity in
the library space
• User to user to staff
• Interactivity depends on
the body
• communication through
– Mobile
– SMS
– PC
• Informal - Competition
• Funny Knud Schulz

iFloor

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NewsLAB

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Robots

• Eye catcher
• Social interactivity
• Communication inside
and outside the library
• Interactivity
• Learning
communication

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Teknomorfose - ExhibitionLAB

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The Square

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FictionLAB

NewsLAB

MusicLAB

ExhibitionLAB

DemocracyLAB

The Square
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The strategy for changing
• The need for rethinking the
library
• The need for a fusion
between physical – virtual
• Focus on development
• Bringing new skills into the
library
• Promoting learning in the
organization
• Force users to dismiss the
Knud Schulz as library brand
book

The library as a space
– in the future?
• The building supports the needs
of the users
• The building interacts with the
surroundings and environment
• The building acts adaptively

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The Change

From
Transactions – loans, search etc.

Virtual Physical

Relations – new services based on
facilitating relational communication
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Logistic - the returning system -
transactions

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Facilitating relations

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The Innovation
Strategy

“..to generate ideas is to be creative; to
convert ideas to results is to be
innovative. Being innovative in an
organized and user-oriented fashion
is the essential competitive parameter
of the 21st century…”
Steve Jobs, Apple inc.
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Users as focal point

• Users are the potentiality of change
• Users should be part of the innovation
processes - from the creative phase to
testing and realisation

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Userdriven process

• From tradition to transcendence – the
users deconstruct ”old knowledge” to
create new sense

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Development
Process

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Why the Children’s
Interactive Library??
1940 2005

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Children’s
participation
• Users
• Design sessions
• Metaphorical starting
points
• Etnoraids

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The Children‟s Interactive Library
– from project to prototype

User driven
innovation

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Subject Browsing - Story Surfer

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Interaction at the Table

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Local history - balloon voyage

• Reading aloud original text containing
local history
• Old films converted to digital formats
• RFID technology

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Modern library practice and
strategies – means that roles
constantly change

Rethinking
Do we need to disintegrate the library before
reconstructing it?

The change in society and the way of living are
creating new premises for the need of the
library

The identity of the human beings are related to
and depending on new ways of communication

The digitalization means information's are in your
pocket everywhere
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The Public Library of the Knowledge Society

Reckognition/Experience

Innovation Empowerment

D.Skot-Hansen
Knud Schulz
C.H. Rasmussen
H. Jochumsen Involvement/Engagement



Innovation

D.Skot-Hansen
Knud Schulz
C.H. Rasmussen
H. Jochumsen

Inspiration space

• The space for meaningful experiences that is to say
experiences that move us
• The space should open up to the irrational, emotional and
chaotic by communicating a diversion of aesthetic
experiences.
• This can happen through storytelling or other artistic
expressions within all kinds of media, cultural forms and
genres.
• The inspiration space should make the user want to move
beyond the usual choices and to come back.
• The library space in itself may also be an experience and
work as a stage for events and cultural arrangements.
• The inspiration space especially supports realisation
(cognition)/experience and innovation.
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individual
concentration

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Music

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digital media

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Inspiratio
n

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events

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appearance

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book clubs

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picture book
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reading aloud

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staging

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Empowerment

D.Skot-Hansen
Knud Schulz
C.H. Rasmussen
H. Jochumsen

Learning space
• Space where children, young people and adults can experience
and explore the world and thus strengthen their competences
and possibilities through free and easy access to information
and knowledge
• Learning is seen as a dialogue oriented process that is based
on the users‟ own experiences and their wishes to define their
own learning needs
• Often takes place in informal settings which do not have
learning as the goal – learning happens through play, music and
many other activities
• Should meet the needs of especially young people for a more
experience oriented learning through the development of playful,
interactive and social learning methods.
• Learning is strengthened through the use of homework cafes,
study places, open courses and experiment areas.
• The learning space especially supports realisation
(cognition)/experience and empowerment.
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teaching

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courses

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informal learning

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consultation
s

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one to one

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homework cafe

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guidance

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access to knowledge

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selfservice

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Empowermen

D.Skot-Hansen
Knud Schulz
C.H. Rasmussen

Meeting space
• An open, public space where citizens as a third space
between home and work can meet others who are both as
themselves and different from themselves
• Arenaes, where you can meet other people with different
interests and values and encounter opinions that challenge
you through discussions and debate, are necessary
• In the meeting space both non-committal, random encounters
can take place through lounge décor with newspapers and
café atmosphere as well as more organised meetings
• This can take place both live and on the Internet in
chatgroups, blogs or other social media.
• The meeting space especially supports empowerment and
engagement

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meetings

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lectures

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discussions

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debates

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politics

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being together

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Innovation

D.Skot-Hansen
Knud Schulz
C.H. Rasmussen

Performative space

• Users can interact with others for inspiration to create new
creative expressions in the encounter with art and culture
• Users can get access to tools that support their creative
expressions through interactive games and writing-,
sound- and video-workshops
• The users can also get support in their creative
expressions through workshops with professional artists,
designers, multimedia developers etc.
• Can act as a platform for communication by publishing
and distributing the work and products of the users and by
giving access to stages where users can perform and
express themselves.
• The performative space especially supports engagement
and innovation.
Knud Schulz

writing workshops

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experiment

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edutainment

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Workshop
s

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playing

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gaming

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Use the model on your services
• Place your services in the model
• Discuss new possibilities
• Decide the future activities
• Lookup - involving partners

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The Library

• as a place/spot
• as a space
• as a relation

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Urban Mediaspace
- rethinking library and space

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The Vision

• A unique space for co-
operation
• A place for dialogue,
knowledge, ideas and
inspiration
• An open and informal
learning space
• A unique place for
children
People is key factor
Knud Schulz

The Multimedia House
– a building of many talents
An attractive building of
international quality
• A new main library
• Citizens’ Services
• Partners and networks

Total area: 300.000 sq.ft.
incl. 100.000 sq.ft.optional
(partners renting)
800 meters harbour front
1000 car parking, tramp stop
Light-rail stop
Funding app. 320 mill. CAN$
Opening 2014/2015
Knud Schulz

Today

Knud Schulz

2015

2014

Client: City of Aarhus
Partner: Realdania, Realdania Byg
Client Advisor: Rambøll DK
Architects: schmidt hammer lassen architects
Co-advisers: Arkitekt Kristine Jensens Tegnestue
Knud Schulz
and Alectia A/S Services
Citizens' and Library

partnership

Knud Schulz

Why
partnerships?
Lack of resources and competences in libraries

Knowledge, inspiration from others

Need of diversity, quality, research in service production

Communication and marketing

New ambassadors

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Examples
Strategic Partnerships

Mapping the
network

Partnership
clusters

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Partnership clusters - examples

• Children and Families
Children theatres, culture institutions, Centre for Playware,
Alexandra Institute, Centre for Pervasive Computing, public
schools
• Knowledge and Learning
Universities, educational institutions, free adult education,
Homework help organisations, NGO‟s
• Fiction
Publishers, author organisations, reading clubs, author schools,
writing workshops, poetry clubs, free adult education , news media
• Mindspot
Public Schools, High Schools, youth organisations and clubs,
festivals
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Whats next?

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Transformation Lab II

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Stageing
Urban Mediaspace
• Create an illusion of the building under construction
• Walk in the 3D model
• Setting the stage for tests, user operated services,
innovations, new designs, incl. elements to be used in
the new building
• Involve the users in the work
• Prepare the citizens
• Prepare the staff
• Brand the new library

Knud Schulz

What is the concept of
the new Library
• Transform the library from the brand of
a building housing books
• to a building supporting and
interacting with userneeds

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Summing up

• Merge technology, space and
competencies
• Involve the users in the innovation
• Make partnerships competencies and a
broader ownership of the library
• Tell new stories about the library brand
• Innovate your libraries or die
Knud Schulz

ALE
• Academy of Library Experience
• Innovators in residence
• 1 week up to 1 month in residence in Aarhus
• Work on an innovative idea with the partners
and use the Transformation Lab
• Create with citizen and share experience
Just an idea ?
Knud Schulz

We can do it

• Can Libraries spark Innovation? – Yes we can
• Let‟s light up our potentials

Thank you for listening

Knud Schulz

Transforming the Main Library to an Urban Mediaspace

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