Important of Social Media
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Important of Social Media
- 1. WHAT IS SOCIAL MEDIA ?
- 2. SOCIAL MEDIA IS AN UMBRELLA TERM THAT DEFINES THE VARIOUS ACTIVITIES THAT INTEGRATE TECHNOLOGY, SOCIAL INTERACTION, AND THE CONSTRUCTION OF WORDS, PICTURES, VIDEOS AND AUDIO. www.wikipedia.org
- 3. More Simply Put: “ Social Media is people having conversations online.”
- 5. WHY IS IT IMPORTANT?
- 6. Reason # 1 India has the FOURTH largest number of Internet users in the world, with 81 MILLION users. India is behind the US (220 million), China (210 million) and Japan (88.1 million). www.economictimes.indiatimes.com
- 7. Reason # 2 India has an estimated 46 MILLION active Internet users come from urban area. www.livemint.com
- 8. Reason # 3 An average Indian Internet user spends 28 MINUTES per visit, and has 25 VISITS A MONTH . Which is “nearly” 12 hours a month? www.comscore.com
- 9. Reason # 4 SOCIAL-NETWORKING SITES ARE OFFICIALLY MORE POPULAR THAN PORN SITES TIME, OCTOBER 13, 2007
- 10. WIKIPEDIA Almost 4,000,000 articles
- 11. 100,000,000 videos (65,000 new videos/day)
- 13. 1.5 million Residents
- 14. 73% of active online users have read a blog Source: Universal McCann Comparative Study on Social Media Trends April 2008
- 15. 45% have started their own blog
- 16. 39% subscribe to an RSS feed
- 17. 57% have joined a social network
- 18. 55% have uploaded photos
- 19. 83% have watched video clips
- 20. “ THEREFORE IN2011, IF YOU’RE NOT ON A SOCIAL NETWORKING YOU’RE NOT ON THE INTERNET ’’ IAB PLATFORM STATUS REPORT: USER GENERATED CONTENT, SOCIAL MEDIA, AND ADVERTISING
- 21. IT’S NOT A FAD. IT’S A FUNDAMENTAL SHIFT IN THE WAY WE COMMUNICATE.
- 22. The old communication model is a monologue.
- 23. Only 18% of TV ad campaigns generate positive ROI
- 24. 90% of people who can skip TV ads, do.
- 25. The average person is exposed to 3000 advertising messages a day
- 26. BUT 78% OF PEOPLE TRUST THE RECOMMENDATIONS OF OTHER CONSUMERS. NIELSEN “TRUST IN ADVERTISING” REPORT, OCTOBER 2007
- 27. AND ONLY 14% OF PEOPLE TRUST ADVERTISEMENTS.
- 28. 14% VS. 78% HMM….
- 29. The Social Media Communication is a dialogue.
- 30. Which means it’s…. TRANSPARENT AUTHENTIC VIBRANT CONSUMER-DRIVEN
- 31. And it’s NOT… CONTROLLED ORGANIZED PRODUCT-DRIVEN
- 32. “ Content is the new democracy and we the people, are ensuring that our voices are heard.” Brian Solis, “The Social Media Manifesto”
- 33. THEY ARE TALKING ABOUT YOUR BRAND. RIGHT NOW . THAT’S WHAT YOU WANTED…
- 34. 34% post opinions about your products & brands on their blog
- 35. 36% think more positively about companies that have blogs
- 36. 32% trust bloggers’ opinions on products & services
- 37. SOCIAL MEDIA “ IS ONLY GOING TO BECOME MORE PERVASIVE AND WILL PLAY A CRITICAL FACTOR IN THE SUCCESS OR FAILURE OF ANY BUSINESS.” BRIAN SOLIS, SOCIAL MEDIA MANIFESTO, AUGUST 21, 2007
- 38. SOURCE: UNIVERSAL MCCANN COMPARATIVE STUDY ON SOCIAL MEDIA TRENDS APRIL 2008 % Ever done Wave 1 Sep 06 Wave 2 Sep 07 Wave 3 Sep 08 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Start my own blog/weblog Leave a comment on a news site Read blogs/weblogs subscribe to an RSS feed Create a profile on a social network Download a podcast (pre-recorded radio / audio show) Watch video clips online Welcome to the future
- 39. WHY THIS TREND IS HERE TO STAY ?
- 40. cost of storage has gone down... Reason # 1
- 41. BROAD BAND has gone from NICE to have to a MUST have commodity Reason # 2
- 42. MORE PARTICIPATION Reason # 3 content tool of production
- 43. India is the world's 'youngest' nation Reason # 4 the average age is just 24.9 years
- 44. THE TRAIN IS LEAVING THE STATION. WITH OR WITHOUT YOU.
- 45. HOW DO I GET ON THE TRAIN ?
Editor's Notes
- THAT’S WHAT YOU WANTED…