By James Perrin @Koozai_James
ORGANISATION: THE KEY TO CONTENT MARKETING SUCCESS
CONTENT MARKETING SHOW NOV 14

DID YOU
KNOW?
74%
OF BRANDS INCREASED THEIR CONTENT MARKETING SPEND IN 2014
Source: Econsultancy Marketing Budgets

DID YOU
KNOW?
36%
OF CONTENT MARKETERS BELIEVE THEY ARE EFFECTIVE AT CONTENT MARKETING
Source: 2013 Benchmarks And Trends (CMI)

WHY?
Source: Marketing Sherpa
0
10
20
30
40
50
60
70
Lack of budget/time
Lack of strategic
thinking
Lack ability to
develop content
Lack insight into
target audience
Lack clarity on goals
and objectives
62%
39%
35%
32%
27%
Barriers To Marketing Success

1. Planning
2. Scheduling
3. Creation
4. Daily Habits

1. PLANNING

Publications
Influencers
Best performing content
Competitors
Key themes
Audience

2. SCHEDULING

PROJECT MANAGEMENT

EDITORIAL CALENDAR
CMI
Everyone on the same page
What, When & Where
Helps keep focus
Source: CMI

Prioritise
Calendarise
Sticky Notes

3. CREATION

Coning
3 – 6 – 5
Time Blocking

Outcome Metrics
Goal Setting

THE BIG IDEA

THE BIG IDEA

4. DAILY HABITS

DID YOU KNOW?
40%
OF ALL DECISIONS WE MAKE ARE DRIVEN BY DAILY HABITS
Source: Jeff Haden (Inc.com)

EMAILS
Source: Chui et al Mckinsey.com
Respond to emails at set times
The 4 Ds
(InboxZero)
InboxPause Unroll.me Mailstrom

PHONE CALLS
DND or Voicemail
Batch or Schedule Calls

MEETINGS
Source: Jayson DeMers Searchenginewatch.com
Quick Phone Call
Group Skype or Conference Call
Set an Agenda

Andy Williams
Hannah Norman
Rob Arkell
MAKE ADJUSTMENTS
TO DAILY ROUTINES

OTHERWISE YOU
MAY FAIL

FINAL THOUGHT

Source: Dave Trott

LOADS MORE FREE TIPS AND ADVICE
FREE
Whitepaper
http://kooz.ai/Content-Whitepaper

NEED HELP WITH YOUR DIGITAL MARKETING?
@Koozai_James
james.perrin@koozai.com
0845 485 1262
koozai.com

IMAGE CREDITS
http://www.bigstockphoto.com/image-43334488/stock-photo-time-to-plan
http://www.bigstockphoto.com/image-45923056/stock-photo-furious-businessman-throws-a-punch-into-the- computer
http://www.bigstockphoto.com/image-54325010/stock-photo-cute-toddler-painting-her-legs-carefully
http://www.bigstockphoto.com/image-72995290/stock-photo-young-businessman-is-working-with-laptop-and- worried
http://www.bigstockphoto.com/image-72995263/stock-photo-young-businessman-working-with-laptop-and- feeling-confident
http://www.bigstockphoto.com/image-44082544/stock-photo-blank-whiteboard
http://www.bigstockphoto.com/image-47860547/stock-photo-daily-planner-concept
http://www.bigstockphoto.com/image-42901888/stock-photo-baby-crawling-outside
http://en.fotolia.com/id/59508691
http://en.fotolia.com/id/50087096
http://www.bigstockphoto.com/image-61184954/stock-photo-telephone
http://www.bigstockphoto.com/image-64735957/stock-photo-multiethnic-people-with-startup-business-talking- in-a-cafe
http://www.bigstockphoto.com/image-53274268/stock-photo-portrait-of-a-scrub-hare-%28lepus-saxatilis%29- with-long-ears-and-large-eyes%2C-southern-africa
http://www.bigstockphoto.com/image-67957021/stock-photo-giant-tortoise

REFERENCES
http://www.inc.com/jeff-haden/change-any-habit-painlessly-6-tips.html
http://www.mckinsey.com/insights/high_tech_telecoms_internet/the_social_economy
http://www.forbes.com/sites/jaysondemers/2014/01/08/7-productivity-hacks- that-successful-people-use-every-day/
http://searchenginewatch.com/article/2362590/30-Minutes-a-Day-The- Power-of-Daily-Habits-in-Successful-Content-Marketing-and-Life
http://www.slideshare.net/fullscreen/CMI/b2b-content-marketing-2013- benchmarks-budgets-and-trendsnorth-america-14855770/6
http://www.marketingsherpa.com/1news/chartofweek-09-27-11-lp.htm
http://www.siliconbeachtraining.co.uk/blog/brightonseo-2012-dave-trott- predatory-thinking