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Organisation: The Key To Content Marketing Success

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Koozai
Koozai

This document discusses the importance of organization for content marketing success. It notes that 74% of brands increased content marketing spending in 2014 but only 36% of content marketers believe they are effective. The top barriers to marketing success are lack of budget/time, lack of strategic thinking, and inability to develop content. The document recommends focusing on planning, scheduling, creation, and daily habits to improve content marketing through having an editorial calendar, prioritizing content, and establishing routines.

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By James Perrin @Koozai_James ORGANISATION: THE KEY TO CONTENT MARKETING SUCCESS CONTENT MARKETING SHOW NOV 14
DID YOU KNOW? 74% OF BRANDS INCREASED THEIR CONTENT MARKETING SPEND IN 2014 Source: Econsultancy Marketing Budgets
DID YOU KNOW? 36% OF CONTENT MARKETERS BELIEVE THEY ARE EFFECTIVE AT CONTENT MARKETING Source: 2013 Benchmarks And Trends (CMI)
WHY? Source: Marketing Sherpa 0 10 20 30 40 50 60 70 Lack of budget/time Lack of strategic thinking Lack ability to develop content Lack insight into target audience Lack clarity on goals and objectives 62% 39% 35% 32% 27% Barriers To Marketing Success
1. Planning 2. Scheduling 3. Creation 4. Daily Habits
1. PLANNING
Publications Influencers Best performing content Competitors Key themes Audience
2. SCHEDULING
PROJECT MANAGEMENT
EDITORIAL CALENDAR CMI Everyone on the same page What, When & Where Helps keep focus Source: CMI
Prioritise Calendarise Sticky Notes
3. CREATION
Coning 3 – 6 – 5 Time Blocking
Outcome Metrics Goal Setting
THE BIG IDEA
THE BIG IDEA
4. DAILY HABITS
DID YOU KNOW? 40% OF ALL DECISIONS WE MAKE ARE DRIVEN BY DAILY HABITS Source: Jeff Haden (Inc.com)
EMAILS Source: Chui et al Mckinsey.com Respond to emails at set times The 4 Ds (InboxZero) InboxPause Unroll.me Mailstrom
PHONE CALLS DND or Voicemail Batch or Schedule Calls
MEETINGS Source: Jayson DeMers Searchenginewatch.com Quick Phone Call Group Skype or Conference Call Set an Agenda
Andy Williams Hannah Norman Rob Arkell MAKE ADJUSTMENTS TO DAILY ROUTINES
OTHERWISE YOU MAY FAIL
FINAL THOUGHT
Source: Dave Trott
LOADS MORE FREE TIPS AND ADVICE FREE Whitepaper http://kooz.ai/Content-Whitepaper
NEED HELP WITH YOUR DIGITAL MARKETING? @Koozai_James james.perrin@koozai.com 0845 485 1262 koozai.com
IMAGE CREDITS http://www.bigstockphoto.com/image-43334488/stock-photo-time-to-plan http://www.bigstockphoto.com/image-45923056/stock-photo-furious-businessman-throws-a-punch-into-the- computer http://www.bigstockphoto.com/image-54325010/stock-photo-cute-toddler-painting-her-legs-carefully http://www.bigstockphoto.com/image-72995290/stock-photo-young-businessman-is-working-with-laptop-and- worried http://www.bigstockphoto.com/image-72995263/stock-photo-young-businessman-working-with-laptop-and- feeling-confident http://www.bigstockphoto.com/image-44082544/stock-photo-blank-whiteboard http://www.bigstockphoto.com/image-47860547/stock-photo-daily-planner-concept http://www.bigstockphoto.com/image-42901888/stock-photo-baby-crawling-outside http://en.fotolia.com/id/59508691 http://en.fotolia.com/id/50087096 http://www.bigstockphoto.com/image-61184954/stock-photo-telephone http://www.bigstockphoto.com/image-64735957/stock-photo-multiethnic-people-with-startup-business-talking- in-a-cafe http://www.bigstockphoto.com/image-53274268/stock-photo-portrait-of-a-scrub-hare-%28lepus-saxatilis%29- with-long-ears-and-large-eyes%2C-southern-africa http://www.bigstockphoto.com/image-67957021/stock-photo-giant-tortoise
REFERENCES http://www.inc.com/jeff-haden/change-any-habit-painlessly-6-tips.html http://www.mckinsey.com/insights/high_tech_telecoms_internet/the_social_economy http://www.forbes.com/sites/jaysondemers/2014/01/08/7-productivity-hacks- that-successful-people-use-every-day/ http://searchenginewatch.com/article/2362590/30-Minutes-a-Day-The- Power-of-Daily-Habits-in-Successful-Content-Marketing-and-Life http://www.slideshare.net/fullscreen/CMI/b2b-content-marketing-2013- benchmarks-budgets-and-trendsnorth-america-14855770/6 http://www.marketingsherpa.com/1news/chartofweek-09-27-11-lp.htm http://www.siliconbeachtraining.co.uk/blog/brightonseo-2012-dave-trott- predatory-thinking

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Organisation: The Key To Content Marketing Success

  • 1. By James Perrin @Koozai_James ORGANISATION: THE KEY TO CONTENT MARKETING SUCCESS CONTENT MARKETING SHOW NOV 14
  • 2. DID YOU KNOW? 74% OF BRANDS INCREASED THEIR CONTENT MARKETING SPEND IN 2014 Source: Econsultancy Marketing Budgets
  • 3.
  • 4.
  • 5. DID YOU KNOW? 36% OF CONTENT MARKETERS BELIEVE THEY ARE EFFECTIVE AT CONTENT MARKETING Source: 2013 Benchmarks And Trends (CMI)
  • 6. WHY? Source: Marketing Sherpa 0 10 20 30 40 50 60 70 Lack of budget/time Lack of strategic thinking Lack ability to develop content Lack insight into target audience Lack clarity on goals and objectives 62% 39% 35% 32% 27% Barriers To Marketing Success
  • 7. 1. Planning 2. Scheduling 3. Creation 4. Daily Habits
  • 9.
  • 10.
  • 11. Publications Influencers Best performing content Competitors Key themes Audience
  • 12.
  • 13.
  • 14.
  • 17. EDITORIAL CALENDAR CMI Everyone on the same page What, When & Where Helps keep focus Source: CMI
  • 20. Coning 3 – 6 – 5 Time Blocking
  • 25. DID YOU KNOW? 40% OF ALL DECISIONS WE MAKE ARE DRIVEN BY DAILY HABITS Source: Jeff Haden (Inc.com)
  • 26. EMAILS Source: Chui et al Mckinsey.com Respond to emails at set times The 4 Ds (InboxZero) InboxPause Unroll.me Mailstrom
  • 27. PHONE CALLS DND or Voicemail Batch or Schedule Calls
  • 28. MEETINGS Source: Jayson DeMers Searchenginewatch.com Quick Phone Call Group Skype or Conference Call Set an Agenda
  • 29. Andy Williams Hannah Norman Rob Arkell MAKE ADJUSTMENTS TO DAILY ROUTINES
  • 33. LOADS MORE FREE TIPS AND ADVICE FREE Whitepaper http://kooz.ai/Content-Whitepaper
  • 34. NEED HELP WITH YOUR DIGITAL MARKETING? @Koozai_James james.perrin@koozai.com 0845 485 1262 koozai.com
  • 35. IMAGE CREDITS http://www.bigstockphoto.com/image-43334488/stock-photo-time-to-plan http://www.bigstockphoto.com/image-45923056/stock-photo-furious-businessman-throws-a-punch-into-the- computer http://www.bigstockphoto.com/image-54325010/stock-photo-cute-toddler-painting-her-legs-carefully http://www.bigstockphoto.com/image-72995290/stock-photo-young-businessman-is-working-with-laptop-and- worried http://www.bigstockphoto.com/image-72995263/stock-photo-young-businessman-working-with-laptop-and- feeling-confident http://www.bigstockphoto.com/image-44082544/stock-photo-blank-whiteboard http://www.bigstockphoto.com/image-47860547/stock-photo-daily-planner-concept http://www.bigstockphoto.com/image-42901888/stock-photo-baby-crawling-outside http://en.fotolia.com/id/59508691 http://en.fotolia.com/id/50087096 http://www.bigstockphoto.com/image-61184954/stock-photo-telephone http://www.bigstockphoto.com/image-64735957/stock-photo-multiethnic-people-with-startup-business-talking- in-a-cafe http://www.bigstockphoto.com/image-53274268/stock-photo-portrait-of-a-scrub-hare-%28lepus-saxatilis%29- with-long-ears-and-large-eyes%2C-southern-africa http://www.bigstockphoto.com/image-67957021/stock-photo-giant-tortoise
  • 36. REFERENCES http://www.inc.com/jeff-haden/change-any-habit-painlessly-6-tips.html http://www.mckinsey.com/insights/high_tech_telecoms_internet/the_social_economy http://www.forbes.com/sites/jaysondemers/2014/01/08/7-productivity-hacks- that-successful-people-use-every-day/ http://searchenginewatch.com/article/2362590/30-Minutes-a-Day-The- Power-of-Daily-Habits-in-Successful-Content-Marketing-and-Life http://www.slideshare.net/fullscreen/CMI/b2b-content-marketing-2013- benchmarks-budgets-and-trendsnorth-america-14855770/6 http://www.marketingsherpa.com/1news/chartofweek-09-27-11-lp.htm http://www.siliconbeachtraining.co.uk/blog/brightonseo-2012-dave-trott- predatory-thinking