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Googles Mobile Update: What You Need To Know

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On the 21st April 2015 Google updated the way it looks at mobile sites. In this presentation you will see how marketers can take advantage of Googles recent mobile update to increase their share of search.

Publicado en: Marketing
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Googles Mobile Update: What You Need To Know

  1. 1. @Koozai_Ben #LearnInbound - Dublin GOOGLE’S MOBILE UPDATE
  2. 2. The Update 21st April 2015
  3. 3. What Google Said
  4. 4. THIS CHANGE WILL AFFECT MOBILE SEARCHES IN ALL LANGUAGES WORLDWIDE AND WILL HAVE A SIGNIFICANT IMPACT IN OUR SEARCH RESULTS”GOOGLE
  5. 5. What The Industry Heard
  6. 6. WILL HAVE A SIGNIFICANT IMPACT ON OUR SEARCH RESULTS” GOOGLE
  7. 7. We Still Remember These Guys
  8. 8. This Could Be Bad…
  9. 9. MOBILEGEDDON!!
  10. 10. What Happened
  11. 11. A Lot Of People Panicked
  12. 12. http://kooz.ai/googlemft A lot of people went here
  13. 13. http://kooz.ai/googlepsi Some people went here
  14. 14. A Few People Went Here
  15. 15. Why Did Google Do It?
  16. 16. All About The User Experience
  17. 17. They are a business too
  18. 18. What Was The Effect
  19. 19. 4.7%More Mobile Friendly Sites In just two months from Google’s announcement Source: Google
  20. 20. There wasn't much data so we did a survey http://kooz.ai/mobstudy
  21. 21. 76%of businesses said They believed Mobilegeddon was overhyped, incorrect and unhelpful
  22. 22. 15%of businesses Did not know if their website was optimised for mobile
  23. 23. 56%of businesses Did not know if mobile plays any role in purchases
  24. 24. What!!! Most SME’s surveyed didn’t know the part mobile plays in their business!
  25. 25. What’s The Significance
  26. 26. 5xMore Likely To Abandon A task they are trying to complete if not optimised for mobile. Source: Google
  27. 27. 74%More Likely To Return To a mobile-friendly website appose to a non friendly one. Source: Google
  28. 28. 61%Only View The 1st Page When conducting searches on their mobile devices. Source: Google
  29. 29. Difference of just one or two positions is significant
  30. 30. 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 1 2 3 4 5 6 7 8 9 10 Percentage of Share Position Share Of Google Search Source: Chitika
  31. 31. Mobile Real-estate
  32. 32. Top Tip. Real-estate above the fold on a mobile is minimal. Utilise AdWords and ad extensions to get above the fold and test keywords.
  33. 33. Mobile In The User Journey
  34. 34. Search Console Search Analytics http://kooz.ai/googlewebmt
  35. 35. Google Analytics Overall Traffic http://kooz.ai/googleatc
  36. 36. Google Analytics Mobile Traffic http://kooz.ai/googleatc
  37. 37. Google Analytics Device Checks http://kooz.ai/googleatc
  38. 38. How Mobile Users See Your Site
  39. 39. Screenfly http://kooz.ai/screenfly
  40. 40. How Google Sees Your Site
  41. 41. Google Mobile-Friendly Test http://kooz.ai/googlemft
  42. 42. What Issues Are There
  43. 43. Search Console Mobile Usability http://kooz.ai/googlewebmt
  44. 44. Search Console Crawl Errors http://kooz.ai/googlewebmt
  45. 45. Mobile Checks - Screaming Frog http://kooz.ai/screamingf
  46. 46. Speed matters
  47. 47. Google Page Speed Insights http://kooz.ai/googlepsi
  48. 48. Google Slow Tag http://kooz.ai/slowtag
  49. 49. GTMetrix.com http://kooz.ai/gt-metrix
  50. 50. WebPageTest.org http://kooz.ai/webpage-test
  51. 51. Lets Get Started
  52. 52. Don’t Forget You Still Need Good SEO. Mobile Is Just Part Of The Picture
  53. 53. Ways To Go / Be Mobile.  Responsive Design (CSS Controlled)  Adaptive (Separate HTML & CSS)  Dedicated Mobile Site (Separate)  Mobile App
  54. 54. RESPONSIVE WEB DESIGN IS THE BEST WAY TO GO FOR MOBILE SEO” Pierre Far, Ex Googler, SMX London
  55. 55. Make Sure You Compress.  Cache  Gzip  Minify
  56. 56. W3 Total Cache http://kooz.ai/w3totalc
  57. 57. Use CDN’s To Speed Things Up
  58. 58. Optimise Images with Kraken http://kooz.ai/kraken-io
  59. 59. Good clear design creates good user experiences.
  60. 60. Mobile Design Considerations.  Tap Points  Clear menus  Tap to call numbers  Remove non essential elements  No Popups  No Flash
  61. 61. Don’t Forget Content
  62. 62. Embed Responsibly http://kooz.ai/embedres
  63. 63. http://kooz.ai/golocalgo Utilise Local SEO
  64. 64. Don’t Forget Schema http://kooz.ai/microsch
  65. 65. What About Rankings
  66. 66. AccuRanker for SE Positions http://kooz.ai/accuranker
  67. 67. Remember Brand + Location Service + Location
  68. 68. What About The Future
  69. 69. Crystal Ball Predictions.  More weight to site speed  Bigger gap between mobile / desktop results  More search volume = more business
  70. 70. Thanks for listening. @Koozai Facebook.com/koozaiE-mail: info@koozai.com www.koozai.com Tel: 0330 353 0171

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