1. Decision to Join Korazza Congress 4 October 2011 Seville, Spain Greta Kotler, CAE

2. Presentation Information

3. Key Areas to Explore Why join an association? Insights and findings from ASAE’s Research Studies Comparison with findings from Spain

4. Personal Benefits

6. Increasing public awareness of the industry or field

7. Influencing legislation and regulations that affect the field/industry

8. Providing standards or guidelines that support quality

9. Gathering, analyzing and publishing data on trends in the industry/field

11. Preference for Receiving Information (5 most frequently selected. Respondents elected up to 3 from a longer list.)

12. Most Important Functions

13. Will “Generation Y” join their professional associations as their predecessors did, or are they different in ways that make this questionable? 9

14. Attitude Toward Assns What is your overall attitude toward associations?% choosing very favorable

15. Addressing Practical Needs Are associations capable of addressing the practical needs of their members?% choosing “very favorable”

16. Greater or Lesser Need Will there be a greater or lesser need for associations five years from now? % choosing greater

17. Generation and Career Level Finding: Values differ by career level (generation) Networking and connecting Professional training Representing the field to the government Opportunity for leadership experience 13

18. Most Important Functions What do you think are the most important functions of an association?

19. Most Important Functions What do you think are the most important functions of an association?

20. Comparison to Spain Insights and Conclusions Questions Next Steps

21. Muchas Gracias Contact Information Greta Kotler, CAE Chief Global Development Officer ASAE: The Center for Association Leadership 1575 I Street, NW Washington, DC 20005 USA +1.202.326.9506 gkotler@asaecenter.org