How to become part of the 4th industrial revolution and tap into revenues of one of the most vibrant global markets. Not all markets are equal! When starting a new business, choosing a lucrative market will stack the odds in your favor.

1. And tap into revenues of
one of the most vibrant
global markets
How to become part of the
4th industrial Revolution

2. The #1 question to answer when
starting a new business
“Am I entering a growing or
a dying market?”

3. Choose a lucrative market that
will stack the odds in your favor
Not all markets are equal!

5. Do not stop looking!Thinking "technology is outside
of my reach or interest”?

6. Within this
lucrative market
is a gem:
SaaS*
*Software-as-a Service

8. Software as a Service/SaaS
Cloud-based services
that offer solutions
on a month-to-month
subscription basis

9. In 2016

10. This trend will remain
on the upswing

11. With this presentation we’ll explain how you
can start a business in this vibrant market
How can you "leapfrog"
into this market?

12. Upfront capital
Technical knowledge
Programming knowledge
Technical team
Physical infrastructure (Warehouse,
office, own servers, etc.)
What you DON'T need

13. Determination
Discipline
Energy
Common sense
A device to connect to the Internet
To identify a business opportunity
What you DO need

14. Finding new business opportunities
is what
sets entrepreneurs apart

15. We will only explore 2 areas
in which to find
new business opportunities

16. See
http://bit.ly/1S3ys3U
for more on
"On finding new business opportunities"

17. Shadow business processes
1st area for new opportunities:

18. #1
Processes & practices
not supported by,
or on the radar of,
the IT department
Shadow business process are…

19. #2
Processes typically supported
by spreadsheets, paper,
emails, phone calls, etc.
Shadow business process are…

20. Shadow business process are…
#3
Solutions developed on a
ad hoc basis rather than
a formal, generic solution for all

21. #4
Informal processes used by
a department or team
Shadow business process are…

22. #5
Temporary processes
E.g. hosting an international
workshop
http://bit.ly/1WMmTGn
Shadow business process are…

23. #6
A quick solution
E.g. the sales team wants to evaluate
customers’ satisfaction levels for their
year-end performance report
http://bit.ly/1Uax3Al
Shadow business process are…

24. What is the future of

25. There a MASSIVE need for
agile SaaS solutions
in the corporate world
Our conclusion…

26. We’ll soon motivate this premise
Not yet convinced that you do not
need technical skills?

27. Non-technology industries
2nd area for SaaS opportunities:

28. "Software will
disrupt & revolutionize
all non-technology industries."

29. They don’t own a single vehicle
yet they are the biggest taxi
operator in the world
Think Uber…

30. Uber is in essence
a software company

31. They don’t own a single property
yet they are the biggest hotel
company in the world
Think Airbnb…

32. Airbnb is in essence
a software company

33. “We believe that
every industrial company
will become a
software company.”
General Electric, CEO Jeffrey Immelt

34. Billing for garden services
http://bit.ly/1UQxlXc
Software solutions
for non-tech industries

35. A bike repair business
uses software to manage the
flow of tasks as
bicycles come in for repairs
http://bit.ly/1tnWT7Q
Software solutions
for non-tech industries

36. Property maintenance company
logs faults & issues,
and optimizes the management
of the repair process
http://bit.ly/1UQzbHq
Software solutions
for non-tech industries

37. Question:
Why don't you need technical skills or a tech-team
to start a business that offers software solutions?

38. Question:
Why don't you need technical skills or a tech-team
to start a business that offers software solutions?
Answer:
Because of a phenomenon called the
“democratization of technology”?
It is the increased access for tech-nots
to sophisticated technological
products, tools and services.

39. Question:
Why don't you need technical skills or a tech-team
to start a business that offers software solutions?
Answer:
Because of a phenomenon called the
“democratization of technology”?
It is the increased access for tech-nots
to sophisticated technological
products, tools and services.
Examples: Shopify, Kotive & 3D printing.

40. Identify an "itch" in the market
or
an area of frustration or need
or
an "ill-structured problem" that
causes uncertainty and irritation
#1 Find an “itch”
“How to start…”

41. The differentiating success factor is
how creatively you can match
solutions to problems
#2 Pair this “itch” with
a software solution
“How to start…”

42. Get template solutions that you can
use as-is or customize
http://www.kotive.com/solutions/
#3 Take an existing solution
“How to start…”

43. Design custom solutions for your
customers based on your insights
http://bit.ly/1UhoPDk
#4 Or, create your own solutions
“How to start…”

44. Start to market your solution
to a specific niche market
E.g.garden services, event
organizers, NGO, learning
institutions
#5 Sell to a niche market
“How to start…”

45. Read the full post at
http://www.kotive.com/blog/leapfrog-into-butter/
continue

46. Non-tech businesses
have real challenges that
can effectively be solved
with technology BUT…
Market dynamics

47. …many of them
do NOT know
that there are software solutions
to their everyday
frustrations AND…
Market dynamics

48. …many of them
do NOT know
where to begin the search
for effective solutions AND…
Market dynamics

49. …they are often reluctant
to start using technology,
believing it is
out of their reach AND…
Market dynamics

50. …they want to
remain focussed on their
core business.
Market dynamics

51. and gently assist them in
implementing it then…
If you can introduce them to
software solutions

52. and gently assist them in
implementing it then…
If you can introduce them to
software solutions
they will love you for this
& will gladly pay for it!

53. Your customers are not geographically
confined to your own hometown
The globe is your market

54. Photo credits
https://unsplash.com/@matthewwiebe
https://unsplash.com/@nasa
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and get started in the
software solutions market
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