SoundView Advisory Company Presentation

1. Company Advisory Services Overview
Summer/Fall 2012
www.soundviewadvisory.com

2. About SoundView
SoundView is a research-driven strategic advisory firm specializing in Investor
Positioning, Advisory and Development (“IPAD”) services for emerging technology
companies.
The two senior partners, Kris Tuttle and Stephen Waite, have a passion for technology
and working with emerging tech companies. Each have three decades of direct experience
in investment research and management, and have worked extensively throughout their
careers with publicly-traded and private technology companies.
The company specializes in producing strategic, thematic, fact-based, and company-
focused fundamental research for investors. It also provides an array of advisory and
development services, leveraging its extensive network. It is not a broker-dealer, but has
relationships with broker dealers if these services are needed.
The company is based in Boston, Mass. with locations in Paris, NYC and Connecticut.
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3. What We Do
Provide research that improves visibility with investors – illumination of
company’s technologies, strategy, management strategy and execution and
intrinsic value.
Build and maintain an independent, objective and defensible assessment of
intrinsic value for private or public markets and M&A.
Form our own overall investor positioning based on all the elements of the
company from the perspective of active investors.
Link in additional organizations that can accelerate business development
and growth – like channels, marketing, additional products & services.
Assist with capital structure formation and development and provide
introductions to potential investors or partners.
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4. What SoundView Is Not
Not a broker-dealer or registered investment advisor: Our published
research reports are unencumbered by securities regulations which limits
breath, time horizon and distribution.
Not an IR or PR firm: Our ‘IPAD’ services are complementary to IR.
For some clients, we can provide emerging IR services as an add-on and
then migrate these clients to full service IR firms when they are ready.
We don’t do “promotion”: There are services that cater to a trading-
oriented audience. They may help improve trading volume but that’s not
our core business.
In summary we focus on “pure” research based on an understanding of
the markets and companies we cover with an emphasis on facts (versus
opinion) and intrinsic value (versus ratings.)
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5. SoundView Clients
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6. Testimonials
“The response to your research report has been very positive from shareholders
and parties that have called us. Additionally, whether it is causative, correlative or
just plain serendipitous, there has been an explosion in our stock price over the
past two days.” - Doug Jamison, CEO, Harris & Harris Group
“This in-depth analysis of Motorola by line of business with separate valuation
models was just the research and insight we needed for our board-level decisions.”
- Bill Hambrecht, Board Member, Motorola
“Your research report on the IBM software business was excellent. We will use it
as a basis of our strategy discussion in our next board meeting.” - Bill Janeway,
Board Member at BEA Systems
“Your note on Google was the shortest and most on target of all the ones I read.”
– Tim O’Reilly, Founder and CEO of O’Reilly Media
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7. Testimonials
“I doggy-eared your report on us.” “This report is comprehensive, balanced and
- Chris McGurk, CEO, Cinedigm well written. Thanks for writing it – it’s a very
well crafted product!”
“We were impressed with the quality of the - Vern Brownell, President and CEO, D-Wave
content given the limited amount of time Systems
you required of the management team.”
-Bill Beck, Co-founder, EVP Business “We don’t pay ‘analyst firms,’ but would like
Development, Laser Light Engines to license your report to distribute to
potential investors.” – Steve Perlman,
“The report looks great! We would like share Founder and CEO of Rearden and OnLive
it with other investors.” - Jeff Yurek,
Corporate Communications Manager, “You did a really nice job of summarizing all
Nanosys of that science.” -Dr. M. Karen Newell-
Rodgers, Professor of Medicine, Texas A&M
“Great job on the report!” - John Ryals, University, Chief Scientist, Viral Genetics
CEO, Metabolon
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8. Growth Partners
We are part of the GigaOM Pro platform
and can leverage their infrastructure,
We work with resources and readership.
Sharespost on research
reports and analyst
coverage of their Online-savvy IR services being used
private companies. by more companies like Dell. We
use this for our emerging IR add-on.
Covestor provides the Folio provides management services for
marketing and client services our IPO Candy Folio of post-IPO
for the SoundView TechFund. investments.
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9. SoundView Network
• DELL Corporation (Michael Dell) • Keating Capital
• Gilder Technology Group (George • Warburg Pincus
Gilder)
• Alsop Louie Partners
• TheInfoPro (part of The 451
Research Group) • Balderton Capital
• The NanoBusiness • TVM Capital
Commercialization Association
• Saugatuck Technology Research
• New York Biotechnology Alliance
• Elevation Partners
• Good Data Corporation
• The InVentures Group
• eTrade Investment Banking
• NanoMaterials Innovations Center
• The Strategic News Service
• Lippert/Heilshorn Media and • Taylor-Frigon Capital Management
Investor Relations • Aberdeen Investment Management
SoundView has a deep and diverse network that it leverages for clients
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10. Sister Companies
Independent research platform with world class
distribution that includes Bloomberg, Thomson Reuters/
First Call, S&P/CapIQ, Factset as well as direct with
email, blog/RSS and social/professional networks.
Analysis of the overall IPO market as well as pre- and post-
IPO research on companies. Typically ranked in the top 5
of IPO analyst firms on Seeking Alpha. Also manages the
investable IPO Candy Folio of recently public stocks.
Deal-focused information service covering company
fundings, M&A and public offerings. (Recently acquired
and in development.)
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11. ‘IPAD’ Services
In-depth, institutional-quality research and reports including intrinsic valuation
model; reports can be distributed widely to investors through Research 2.0’s
platform at client’s request.
Business development assistance: introductions to potential corporate partners,
technology licensees, investors, analysts, IR firms, and investment banks/
bankers.
Pre- and post-IPO research and advisory services.
SoundView’s ‘IPAD’ services have a base price of $30,000/year ($7,500/quarter)
but scale down to $10,000/year for private companies and up to $60,000/year
($5,000/month) for companies that also want emerging IR services. (Full service
IR and PR firms each charge about $7,000 to $10,000, or more, per month.)
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12. Broad Distribution Network
Institutions
Research
Content
Individuals
IR
• Press Releases Content
• Conference Call
Information
• Links to videos,
articles and news
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13. SVA Managing Partners
Kris Tuttle – Director of Research
Kris became captivated by microcomputers in 1979 when you still needed to know how to use a
soldering iron. He moved into artificial intelligence and expert systems at Carnegie Mellon
University in 1981 while getting his undergraduate degree in Computer Science there.
Moving to IBM in 1984 Kris spent the next 9 years there commercializing advanced technologies
and applying them to problems in transportation, telecommunications, and finance. After picking
up an MBA in Finance from NYU Stern Kris took his technology obsession into the world of
business models and the stock market.
After a few years at S.G. Warburg (now UBS) he became an equity analyst at SoundView Technology
Group where he worked with most of the leading public software and Internet technology
companies. Kris subsequently become Director of Research at SoundView and ran a 70+ person
research organization with offices in New York, San Francisco and London. Kris also served as the
DoR for Adams Harkness (now Canaccord Adams) before starting his own research boutique in
April of 2005.
He received his BS in Computer Science from Carnegie Mellon University in 1984, and acquired his
MBA from the NYU Stern School in 1992.
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14. SVA Managing Partners
Stephen Waite – Director of Strategy
Steve is a noted institutional investment manager, strategic corporate advisor, professor and author,
with nearly three decades of experience on Wall Street. He was a co-founder of a multi-billion dollar
investment management firm.
Steve has extensive experience in global economic and financial market issues with tenures at
Morgan Stanley & Co, The Capital Group, Merrill Lynch, and CSAM/BEA Associates. In addition,
he helped found ThelnfoPro, Inc., an independent technology research firm that is now part of 451
Research, and served as the company’s Chief Knowledge Officer and was a member of the Board of
Directors. He is currently a member of the NanoMaterials Innovation Center Board of Directors
and also works closely with the NanoBusiness Commercialization Association and is a member of its
Advisory Board. Steve also serves on the Strategic News Service Future in Review (FiRe) Technology
Conference Advisory Board and has worked with the partners at GaveKal Research.
A former highly-rated Adjunct Professor of Finance at Quinnipiac University in Hamden,
Connecticut, Steve is the author of the book Quantum Investing and co-author of the book,
Boomernomics. Born in Ann Arbor, Michigan and raised in Saginaw, he has a Masters Degree in
Economics from The Pennsylvania State University and is a past participant at the Santa Fe
Institute.
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15. Contact Information
Kris Tuttle
Managing Partner and Director of Research
kris@soundviewadvisory.com
617-934-1877
Stephen Waite
Managing Partner and Director of Strategy
steve@soundviewadvisory.com
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