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Final Calais For ONA

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Krista Thomas
Krista Thomas

Calais Presentation for the Online News Association 9.12.08

TecnologíaEmpresariales
1 de 12
 
Introducing Calais ,[object Object],[object Object],[object Object]
Why metatagging matters: ,[object Object],[object Object],[object Object]
The market for tagged content is here ,[object Object],[object Object],[object Object]
How it works ,[object Object],[object Object]
Calais progress to date ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Quick tagging demo
Self Organizing Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Example: The Mail & Guardian Online, South African Newspaper ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Using Calais to optimize search and navigation; drive consumer engagement
Example: Gist - today’s news filtered by people, places & events GIST uses Calais to prioritize stories, rank newsmakers & reveal trends / reader demand. It automatically aggregates multiple news sources and slots them into topic.
Three easy ways to get started ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You! Thomas Tague, Calais Initiative Lead VP Solutions, ClearForest, a Thomson Reuters Company Thomas.Tague@ThomsonReuters.com

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Final Calais For ONA

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  • 10. Example: Gist - today’s news filtered by people, places & events GIST uses Calais to prioritize stories, rank newsmakers & reveal trends / reader demand. It automatically aggregates multiple news sources and slots them into topic.
  • 11.
  • 12. Thank You! Thomas Tague, Calais Initiative Lead VP Solutions, ClearForest, a Thomson Reuters Company Thomas.Tague@ThomsonReuters.com