With so many options at your disposal, planning and promoting a webinar can be tough. In this webinar we will address how you can overcome this challenge with one simple workflow.
Learn how to:
- Generate registrations through a fast growing community
- Leverage the power of Twitter engagement through automation
- Streamline your entire event management process
- Maximize exposure with natural search listings
- Increase your ROI with integrated archive promotion
Why attend this webinar:
1. Setup and run webinars more efficiently
2. Increase registrations in a few easy steps
3. Extend the value of your recording
2. Sabrina George
VP Marketing, Onstream Media
Kristian Haanes
CEO and Founder, Webinara
Kelly Barner
Editor, Buyers Meeting Point
Today’s speakers
Moderator
3. What we will cover today
Webinar Statistics
Your Webinar Plan
Preparing Webinar Promotion
Registration Process
Post Webinar Preparations
Q&A
5. Over 66% of marketers are using webinars as part of their
content marketing programs. (Source: CMI)
Webinars are the second most effective marketic tactic (B2B).
(Source: CMI)
Nearly 3 in 10 webinar leads were considered “excellent,” and
another 39.3% were rated “good.” (Source: eMarketer)
90% of organizations now market with content, according to
Demand Metric.(Source: Demand Metric)
Content marketing is 62% less expensive than traditional
marketing. (Source: Demand Metric)
69% of people trust an organization’s educational content if it is
discovered via a friend. (Source: Kentico)
Organic search generates two-thirds of all web traffic, according
to DigitalRelevance. (Source: Digital Relevance)
10. Planning is everything, start early, min. 4-6 weeks
before
Involve all stakeholders
Speakers
Moderator
Guest speakers
Tech Support
Media Partners
Sponsors
Sales / Marketing
Schedule all prep meetings / calls, the webinar and
the post webinar activities
16. Who is your target audience?
Do they know «your» terminology?
Does the title make them want to register?
Is the title compelling enough to click on a Tweet or
in a search result link?
Google Search before decide
Focus Keyword (SEO)
Use a subtitle if needed
Avoid stop words and special characters
24. Why do we run this webinar?
Who is this webinar for?
Why do we think this can provide any value to the
attendees?
Why should they care about this? Reasons to attend?
WIIFM?
Any news?
Any promotions?
Will they get access to the recording / slides if they
register?
Think about readability! Good for SEO
32. What is the required fields needed for your follow-up
process?
Is the webinar easy to add to the calendar? … and will
it come with the correct time zone?
Are they able to contact you?
What happens if they register last minute?
34. Prepare recording / slides email
Questions not answered in Q&A follow up?
On-Demand content?
Do’s and Don’t when following up the attendees –
your rules
Follow up no-shows?
Registrants data, tagging?
Post Webinar survey?
46. Post Your Webinar
SEO optimized Webinar registration page
Your own webinar overview page
All emails taken care of
Webinar Recording available after webinar
Your webinar On-Demand to other visitors
Webinar Statistics and Access to all attendee data
Reach 1000’s of potential attendees
Increase brand awareness