Summary: Why does Google have algorithm updates? What are the myths and realities behind Google's Core Updates (starting with Medic), does E-A-T matter, and what can you do to recover your site traffic if you were hit with this update. NOTE: SOME SLIDES CENSORED for Public View. Ungagged conference sessions can only be shared by the permission of the speaker. Most of this slide deck can be viewed publicly, but a few slides are not for public viewing and items, in part or in whole, have been redacted. ____________________ This slide deck was presented at the Ungagged LA Conference Nov 2019.