Core Updates: Google's New Spam and How to Recover Your Traffic.
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11 de Nov de 2019•0 recomendaciones•525 vistas
Core Updates: Google's New Spam and How to Recover Your Traffic.
11 de Nov de 2019•0 recomendaciones•525 vistas
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Summary: Why does Google have algorithm updates? What are the myths and realities behind Google's Core Updates (starting with Medic), does E-A-T matter, and what can you do to recover your site traffic if you were hit with this update. NOTE: SOME SLIDES CENSORED for Public View. Ungagged conference sessions can only be shared by the permission of the speaker. Most of this slide deck can be viewed publicly, but a few slides are not for public viewing and items, in part or in whole, have been redacted. ____________________ This slide deck was presented at the Ungagged LA Conference Nov 2019.
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Core Updates: Google's New Spam and How to Recover Your Traffic.
- 1. #Ungagged #LA @schachin Kristine Schachinger Core Updates: Google’s New Spam Kristine@SitesWithoutWalls.com
- 2. #Ungagged #LA @schachin Kristine Schachinger Why Does Google Have Algorithm Updates?
- 3. #Ungagged #LA @schachin Kristine Schachinger Today in 2019 … Roughly half of the world's population or 3.8 billion people use the internet every day.
- 4. #Ungagged #LA @schachin Kristine Schachinger Google processes TRILLIONS of queries a year & has indexed BILLIONS of Websites.
- 5. #Ungagged #LA @schachin Kristine Schachinger TODAY, THERE WERE ALREADY OVER 3,567,977,254 Google searches.http://www.internetlivestats.com/google-search-statistics/
- 6. #Ungagged #LA @schachin Kristine Schachinger In ONE SECOND today, there were http://www.internetlivestats.com/google-search-statistics/ http://www.internetlivestats.com/google-search-statistics/
- 7. #Ungagged #LA @schachin Kristine Schachinger
- 8. #Ungagged #LA @schachin Kristine Schachinger Google’s product is NOT the Search Results, but the sites they serve to users in those results.
- 9. #Ungagged #LA @schachin Kristine Schachinger Original Algorithm Focus: WebSpam
- 10. #Ungagged #LA @schachin Kristine Schachinger November 16, 2003
- 11. #Ungagged #LA @schachin Kristine Schachinger First Significant Google Update “FLORIDA” During the Christmas Season
- 12. #Ungagged #LA @schachin Kristine Schachinger
- 13. #Ungagged #LA @schachin Kristine Schachinger Takeaways. • Florida Update Devastation Original Webspam Algorithms. https://www.searchenginejournal.com/google-algorithm-history/florida-update/#close
- 14. #Ungagged #LA @schachin Kristine Schachinger
- 15. #Ungagged #LA @schachin Kristine Schachinger Why?
- 16. #Ungagged #LA @schachin Kristine Schachinger
- 17. #Ungagged #LA @schachin Kristine Schachinger Takeaways. Original Webspam Algorithms.
- 18. #Ungagged #LA @schachin Kristine Schachinger SPAM = “Sites Positioned Above Mine”
- 19. #Ungagged #LA @schachin Kristine Schachinger Google’s product is NOT the Search Results, but the sites they serve to users in those results.
- 20. #Ungagged #LA @schachin Kristine Schachinger Original Webspam Algorithms.
- 21. #Ungagged #LA @schachin Kristine Schachinger Takeaways. • Algorithms for Violations of Webmaster Guidelines • Examples • Jagger (pre-Penguin) • Penguin (pre-realtime) (not just links) • Pirate • Panda • Manual Actions for Violators Original Webspam Algorithms.
- 22. #Ungagged #LA @schachin Kristine Schachinger Google Algorithm Updates – Usability ALL ABOUT SPAM.
- 23. #Ungagged #LA @schachin Kristine Schachinger Google Algorithm Updates – Usability ALL ABOUT SPAM.
- 24. #Ungagged #LA @schachin Kristine Schachinger Move to Usability.
- 25. #Ungagged #LA @schachin Kristine Schachinger Takeaways. • Usability Focus starts around 2012 • Examples • Top Heavy (Ads) • Page Layout • Page Speed • Mobile Friendly • Interstitials Move to Usability. https://searchengineland.com/library/google/google-algorithm-updates
- 26. #Ungagged #LA @schachin Kristine Schachinger Instead of strictly creating algorithms to filter out spam, now Google creates algorithms to filter out bad User Experience.
- 27. #Ungagged #LA @schachin Kristine Schachinger Takeaways. • Google’s product is the sites it serves • Resources Google needs to crawl and index sites • Ads, Ads, Ads and other abuses Why Usability? https://searchengineland.com/library/google/google-algorithm-updates
- 28. #Ungagged #LA @schachin Kristine Schachinger Move to Authority and Trust.
- 29. #Ungagged #LA @schachin Kristine Schachinger Enter 2018 and “MEDIC”.
- 30. #Ungagged #LA @schachin Kristine Schachinger
- 31. #Ungagged #LA @schachin Kristine Schachinger
- 32. #Ungagged #LA @schachin Kristine Schachinger
- 33. #Ungagged #LA @schachin Kristine Schachinger “MEDIC”
- 34. #Ungagged #LA @schachin Kristine Schachinger https://www.sistrix.com/blog/google-algorithm-change-hints-of-medic-rollback/ MEDIC https://www.sistrix.com/blog/google-algorithm-change-hints-of-medic-rollback/
- 35. #Ungagged #LA @schachin Kristine Schachinger Google’s product is NOT the Search Results, but the sites they serve to users in those results.
- 36. #Ungagged #LA @schachin Kristine Schachinger Medic is a misnomer. Sites most hit fall under a Quality Raters Guideline called “Your Money or Your Life” sites.
- 37. #Ungagged #LA @schachin Kristine Schachinger “YMYL”
- 38. #Ungagged #LA @schachin Kristine Schachinger What are CORE UPDATES?
- 39. #Ungagged #LA @schachin Kristine Schachinger What?
- 40. #Ungagged #LA @schachin Kristine Schachinger NOMercola.com
- 41. #Ungagged #LA @schachin Kristine Schachinger NO
- 42. #Ungagged #LA @schachin Kristine Schachinger Is it about E-A-T?
- 43. #Ungagged #LA @schachin Kristine Schachinger
- 44. #Ungagged #LA @schachin Kristine Schachinger Takeaways. • E-A-T • “Expertise, Authoritativeness, and Trust” • IS MOSTLY • Inbound Links • Inbound Citations E-A-T (kind of)
- 45. #Ungagged #LA @schachin Kristine Schachinger Takeaways. • CORE UPDATES ARE • “Expertise, Authoritativeness, and Trust” • PER GARY ILLYES E-A-T is comprised of • Inbound Links • Inbound Citations • PLUS Core Updates are about (According to John Mueller) • Query Relevance • Site Quality E-A-T (kind of)
- 46. #Ungagged #LA @schachin Kristine Schachinger Takeaways. This is what the CORE UPDATES are ABOUT
- 47. #Ungagged #LA @schachin Kristine Schachinger • Accuracy of Content • Authorship • Credentials of Authors • Linking Out • Bios • Links to Certifications • Known Brands • Reviews • And … and .. and What Media or the CORE UPDATES are NOT.
- 48. #Ungagged #LA @schachin Kristine Schachinger How do you recover?
- 49. #Ungagged #LA @schachin Kristine Schachinger
- 50. #Ungagged #LA @schachin Kristine Schachinger https://www.sistrix.com/blog/google-algorithm-change-hints-of-medic-rollback/ MEDIC https://www.sistrix.com/blog/google-algorithm-change-hints-of-medic-rollback/
- 51. #Ungagged #LA @schachin Kristine Schachinger Takeaways. How to Fix Core Updates. • Overall Site Quality • Technical • Links • Content Quality
- 52. #Ungagged #LA @schachin Kristine Schachinger Takeaways. How to Fix Core Updates. • Query Relevance • Check Google Search Console for Query Drops • Many sites drop on just a few terms • Are you pages relevant to entity search
- 53. #Ungagged #LA @schachin Kristine Schachinger Examine.com
- 54. #Ungagged #LA @schachin Kristine Schachinger Takeaways. • Examine.com • Fixed 800 redirect loops • Removed a unsupported script causing large load times • Reduced load times from 25-30s+ to under 12s on avg. How to Fix Core Updates.
- 55. #Ungagged #LA @schachin Kristine Schachinger Takeaways. • Examine.com How to Fix Core Updates.
- 56. #Ungagged #LA @schachin Kristine Schachinger
- 57. #Ungagged #LA @schachin Kristine Schachinger Takeaways. • https://searchengineland.com/library/google/google-algorithm-updates • https://blog.google/products/search/our-latest-quality-improvements-search/ • https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf • https://www.kevin-indig.com/my-notes-from-the-gary-illes-qa-bay-area-search/#E-A-T Resources.
- 58. #Ungagged #LA @schachin Kristine Schachinger Core Updates: Google’s New Spam Kristine@SitesWithoutWalls.com