Frisbee Management (NL), van Kroese brands & behaviour

Kroese brands & behaviour
Kroese brands & behaviourCommunication consultancy firm en Kroese brands & behaviour
Identiteit: drivers of distinction,[object Object],Vastgesteld wordt welke ‘eigenschappen’ van GreenbergTraurig samen het unieke karakter van het kantoor bepalen.,[object Object],Leaders and managers have a deep longing to build better organisations and win in the market place.,[object Object],REPUTATION,[object Object],DRIVERS,[object Object],Recognition,[object Object],Growth,[object Object],Bringing,[object Object],Solutions,[object Object],International,[object Object],focus,[object Object],Professionalism,[object Object],Track ,[object Object],Record,[object Object],Attractive,[object Object],Workplace,[object Object],Attitude,[object Object],DISTINCTION,[object Object],DRIVERS,[object Object],Understanding the power of yourorganisationwill help you turn thatdesireintoenergy, inspiration and a sustainableadvantage in yourmarket. ,[object Object],Mentality/ attitude & energy,[object Object],Customer orientation,[object Object],Internal cooperation,[object Object],Problem solving capacity,[object Object],Creativity,[object Object],DEFINE DISTINCTION IN THE MARKET,[object Object]
BUILDING BETTER ORGANISATIONS & BRANDS,[object Object],An introduction to Frisbeemanagement ®,[object Object]
Each organisation has the potential to live up to it’s full potential. ,[object Object],Just as the sculpture is embedded in the rock.,[object Object],The question is: how to harness this potential?,[object Object]
Brands & behaviour,[object Object],strong organisations build strong brands,[object Object],strong brands are:,[object Object],more profitable ,[object Object],more sustainable,[object Object],it is the people that build the brand,[object Object]
In an open source, networkedeconomy, it’s PEOPLE and BRANDS thatmake the difference!,[object Object],BRAND,[object Object],[object Object]
relevance
meaningBrand,[object Object],Relevance over recognition,[object Object],Meaning over image,[object Object],Content,[object Object],Intellectualcapacity,[object Object],Knowledge, Ideas, Conversation,[object Object],PEOPLE,[object Object],[object Object]
cooperation
creativityOperationalQualities,[object Object],Ability to getthingsdone,[object Object]
It’s frisbee management!,[object Object],Iterate!,[object Object],set the spin in motion,[object Object],(change cyle),[object Object],swing in right,[object Object],direction,[object Object],watch the ,[object Object],results,[object Object],let go!,[object Object],(at the right moment),[object Object]
The relevance of frisbeemanagement,[object Object],Building distinctive organisations is not an overnight operation. Effective long term changes come from several change cycles.,[object Object],Leaders who know the relationships between an organisations’ context, its behaviour and the results the company gets have insight in the long term drivers of the results they get. They are capable of inflicting effective change cycles upon their organisation, whether it concerns a team, a department, a business unit or a corporate entity.,[object Object],The change required depends on the life-cycle of your company and the industry you are in and the ambitions you have. Eg.: if you’re looking for steep growth figures you’ll toss differently from a company at the end of a life cycle, trying to make a long, stable flight.,[object Object]
Cause & effect…,[object Object],context,[object Object],What determines perception and attitude of people involved?,[object Object],Distinctive brand?,[object Object],Excellent performance?,[object Object],WHAT IS THE DIFFERENCE WE WANT TO MAKE?,[object Object],results,[object Object],perception/ attitude,[object Object],II.	Perception and attitude determine behaviour.,[object Object],behaviour,[object Object],III.	Behaviour creates results.,[object Object]
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