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Marketing Mayo Clinic through Social Media

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- The document discusses Mayo Clinic's use of social media for marketing purposes, including launching podcasts and using platforms like Facebook, YouTube, and Twitter which have no direct costs. - Mayo Clinic saw great success from posting a video on YouTube of an elderly couple playing piano, which received over 4.7 million views after being shared on social media platforms. - The document advocates that healthcare organizations experiment with social media and new technologies to engage with patients and promote their services at no direct financial cost.

Salud y medicinaEmpresarialesTecnología
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Marketing Mayo Clinic through Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
About Lee Aase (@LeeAase) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mayo Clinic’s Origin http://tinyurl.com/32xbjx
Mayo Clinic and Word of Mouth ,[object Object],[object Object],[object Object],[object Object]
Sources of Information Influencing Preference for Mayo Clinic
Mayo Clinic Medical Edge News Media Syndications
First Foray in New Media ,[object Object],[object Object]
Step 2: More, Longer Podcasts
 
 
 
 
Total Cost for Mayo Clinic Facebook, YouTube and Twitter $0.00
Key Tool: Flip Video Camera* ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cost for a Standard Definition Flip Video Camera $150.00 HD available for an additional $80
podcasts.mayoclinic.org
newsblog.mayoclinic.org
sharing.mayoclinic.org
 
 
Yearly Cost for a Customized Blog $75.00
Four case studies in eight minutes
A Story from Twitter
 
Ensuing Conversation
 
A Story from Facebook...
 
 
 
Tamiko says... ,[object Object]
 
VVP for Philadelphia Phillies
 
 
The Octogenarian Idol Story ,[object Object],[object Object],[object Object],[object Object]
The next day...
Six days later...
April 22
Sunday, May 3
 
 
May 4
Cinco de Mayo
May 10
 
May 11
May 12
May 15
Early Morning May 26
May 26, 2009: Live in Studio Good Morning America
 
Results to Date ,[object Object],[object Object],[object Object],[object Object]
Lessons ,[object Object],[object Object]
Immense Potential ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
“ Kids will take a chance. If they don’t know, they’ll have a go.” -- Sir Ken Robinson, TED 2006
“ Your kids aren’t smarter than you are. They’re just not afraid to look dumb.”
 
If you have an iPhone, Let’s Bump!
If not, contact me by... ,[object Object],[object Object],[object Object],[object Object]

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Marketing Mayo Clinic through Social Media

Notas del editor

  1. 1863 William Worrall Mayo arrives in Rochester 1883 Tornado leads to building of St. Marys Hospital 1892 Mayo brothers (Will and Charlie) invite others to join family practice • 1905 Frozen section for surgical diagnosis • 1907 Unified medical record • 1919 Mayo brothers place assets in Foundation • 1939 Mayo brothers die • 1950 Nobel prize for cortisone • 1955 Mayo team pioneers heart surgery with perfected bypass machine