Presentation by Ben Rubin, Zeo

1. Ben Rubin, Co-Founder & CTO
@zeo
@bsrubin
The More You Know, The Better You Sleep™
©2009 Zeo, Inc. All Rights Reserved.

2. 3
©2009 Zeo, Inc.Rights Reserved
©2009 Zeo Inc. All All Rights Reserved.

3. ©2009 Zeo, Inc. All Rights Reserved.

4. Mortality
110-126% Risk of mortality over the long term for
short sleepers.
Risk of mortality over the long term for
131-139% short sleepers who use hypnotics/
tranquilizers.

5. Immune Function
3x Short sleepers’ susceptibility to
rhinovirus (the common cold).
Immune response of the sleep
½ deprived versus those who sleep
enough.
“Sleep should be considered a vital part of the
immune system”

6. Mental Health
40% Amount of mood disorder cases with
patients presenting pre-existing insomnia.
Depression relapse risk after treatment
4x for patients with insomnia.

7. ©2009 Zeo, Inc. All Rights Reserved.

8. 3
©2009 Zeo, Inc. All Rights Reserved.

9. Business Vision:
Create a 'Sleep Hub' that is the place to get help with
your sleep. Transcends the Zeo device.
Data Coaching
Poor sleepers
(104 million)
Community
©2009 Zeo, Inc. All Rights Reserved.
©2010 Zeo Inc. All Rights Reserved
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10. Ben Rubin, Co-Founder & CTO
@zeo
@bsrubin
The More You Know, The Better You Sleep™
©2009 Zeo, Inc. All Rights Reserved.