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Kruche! (means “bolder, stronger one” in
Russian) is the creative agency with strong
capabilities in advertising, branding, viral/social
media marketing, web development and video
production. Agency was born in 2010 in the
heart of Siberia, city of Novosibirsk which is the
3rd largest city in Russia.
Having started from the scratch, we built a
well-known creative agency with brilliant team.
Besides our staff people we collaborate with the
most talented and reliable professionals in the
market. This helps us provide our clients with
hi-class creative solutions at highly competitve
We believe in creativity and alternative media, as
we have seen many cases when yet smaller, but
smarter brands beated bigger ones. Even more,
we have created some local brands that have
been succesfully launched to the market and
then reached significant value competing with
strong global players in the market.
We have a passion for creative approach in
advertising as we want and help small local
brands grow up and become stronger, bigger
and thus even… Kruche!
viral & web
THE ANATHOMY OF KRUCHE!
finally, mates provided us with fresh, creative idea and
implemented it at a high professional level, right in time.
We initially wanted to
start a very distinctive
food delivery service.
And you have found a
image to our business.
we always respect professionals in any
business field. and with no doubts your people
are real professionals. it has been a pleasure
to deal with people who know their jobs
perfectly, and take care of clients concerns
and tough timing.
we were pleased with dedication
of the their people, as they were
ready to shoot in very extreme
you suggested both refined and effective solutions.
possession of all necessary tools and
techniques you combine with creative
approach to work.
you understand our
product, feel our
business, and you suggest
for the new brand development we have been searching for a partnering agency
that would be able to imagine abstract business concept as a certain brand with
its name, design and ideology. You managed that task perfectly, with inherent
professionalism and attention to the clients opinion.
” ALTAYSKAYA SKAZKA
C O M P E T I T I V E C O M M U N I C AT I O N S
we always try to add some twist to
common things. marketing is a modern
way of storytelling, and there can be
no good story without some magic.
brave hussar, bringing ladies to
jewellery shop; people falling in love
with their homes; the ride of a bullet...
fantasy is all around us!
1. find the core 2. keep in touch 3. add some magic
every product has its own uniquiness
and individuality. it is just either
hiding deep inside or shining brightly
on the surface.
we gather all possible information
on rational and emotional aspects of
the product to find its original, core
many brands today try to communicate
with the market, using obsolete and
irrelevant language, or targeting
it is crucial to express right idea with
Focus on social media helps us to
stay in touch with people and be
TO CREATE THE IDEA WE...
check the information
and bring out something new
find possible options
THE GOOD IDEA EXAMINATION
is it clear and telling the right story
is it relevant to target people
is it better than competitors can think of
is it exciting enough
market & competitors
ideas words impressions people
develop the idea
build the concept
around idea, and
then roll it over
we recommend our clients use
media tracking tools to monitor
reach of key communicational
targets; awareness, impression
if necessary, test the concept
with target people, using
either social media tools or
traditional markete research