Post modern Marriots

1. POSTMODERN MARKETING
HOSPITALITY INDUSTRY
By- Krutika Panari
Ritu Pandey
Ridvi Das
Kaushal Bhansali

2. Marriott International, Inc.
• Founded by J. Willard Marriott
• Headquartered in Bethesda, Maryland in
the Washington, DC
• 4,087+ properties in over 80 countries
• 697,000 + rooms
• Revenues of nearly $14 billion in fiscal
year 2015
• From luxurious resorts to urban retreats,
bold boutiques to spacious suites, there’s a
Marriott hotel brand as unique as the
reasons you travel. The choice is all yours
… the pleasure is all ours.

4. Key components of postmodern marketing

5. Traditional marketing Vs. Postmodern marketing
Traditional Marketing Approach Postmodern Marketing Approach
Single World
Multi-Purpose World or Dimensional
Ecosystem
Fixed Nimble
Traditional New Media
One-to-Many One-to-One
Static Interactive or Immersive
Brand Endorsed/Created Marketing Consumer Endorsed/Created Marketing
Broad Generalization Individual Customization

6. Postmodern applications in hospitality
• "one size fits all“
• Cutting-Edge Marketing Strategies
• Full Service Marketing Campaigns
• Select Service/Extended Stay Marketing Campaigns
• “next generation of travelers.”

7. Future opportunities
• Emphasis on ability is increasing
• Experiential marketing
• Adjusting partners to corporate technique and streamlining customer processes
•
• Invasion into timeshares
• Developing markets
• Individuated experience

8. Potential improvements of the industry

9. Recommendation
• Utilize AdWords' Hotel Ads
• Make sense of What Your Ideal Customer REALLY Wants
• Use Aspirational Language in Your Ads
• Draw in with Guests on Social Media
• Publicize on Social Media
• Use Remarketing
• Promote on Bing Ads