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RE-IMAGINING SPACE OUTREACH - 100 YEAR STARSHIP SYMPOSIUM 2013 - Kathleen D. Toerpe
- 1. Re-Imagining Space Outreach Creating a 100-Year Program Model ©2013 Kathleen D. Toerpe Kathleen D. Toerpe, PhD Stellar Outreach, LLC Hoberman Sphere
- 2. Goldilocks Zone of Space Outreach 1 2 3 4 Apollo 11 turns 40+ Mars Curiosity Voyager Probes ISS Popularity 5 6 7 8 Planetary Defense Science Celebrities Star Trek/Star Wars New Stakeholders
- 3. Source: Ecklund EH, James SA, Lincoln AE (2012) How Academic Biologists and Physicists View Science Outreach. PLoS ONE 7(5): e36240. doi:10.1371/journal.pone.0036240 Scientists Disagree? • Too little time for outreach • Not supported by university/institute • Proper role of science is research • No training or poor communication skills • Public not interested or knowledgeable • “Sagan Effect”
- 4. In scientists’ own words . . . . . . science outreach is a bleak prospect with limited room for improvement. Source: Ecklund EH, James SA, Lincoln AE (2012) How Academic Biologists and Physicists View Science Outreach. PLoS ONE 7(5): e36240. doi:10.1371/journal.pone.0036240
- 5. In scientists’ own words . . . . . . science outreach is a bleak prospect with limited room for improvement. Source: Ecklund EH, James SA, Lincoln AE (2012) How Academic Biologists and Physicists View Science Outreach. PLoS ONE 7(5): e36240. doi:10.1371/journal.pone.0036240
- 7. Outreach Teaching Public Relations Marketing . . . though it can involve all these skills, techniques and goals Let’s StartWith. . .
- 8. • To reach out • To surpass • To go beyond • To engage Outreach at its core is . . .
- 9. • To deliver a message to a targeted audience to reach a desired result Outreach
- 10. Space Outreach • To deliver a message about space research, exploration, future settlement and the human dimension of all of these to a targeted audience to reach a desired result
- 11. • Delivery • Message • Audience • Result Outreach
- 12. Challenges & Opportunities of Delivery Non-Personal • Objective • Professional • Scheduled Group • One to Many • Many to Many • Many to One Remote • Non-synchronous • Not Real Time • Not Shared Space • Not Real Space • Virtual Space Personal • Subjective • Relationship • Availability/Approac hable Individual • One on One Local • Synchronous • Share Real Time • Share Real Space
- 13. Personal, Individual, Local . . . • In-person • Mentoring • Collaborating • Customized • One-shot • Effective but short reach www.ucdmc/ucdavis.edu; www.space.com;
- 14. Non-personal, Group, Remote . . . • Hundreds of Programs • Broad audience • Ad-driven • Entertainment • Mixed Messages • K-14 STEM • Thousands of Programs • Resounding Success • Bureaucratic • Duplicative
- 15. 1. Once delivered, a message takes on a life of its own. You never know where your message may end up.
- 16. Delivery = Connections Conversation with a colleague at a convention Basis for a new Massive Open Online Course (MOOC) PIL www.programmedevelopment.com NGR
- 17. Long-term Connections Greatest impact may be number of views in months and years ahead NGL www.engadget.com NGR A TEDTalk is delivered in real space and real time to real people
- 20. www.clipartsfree.net PIL PGL NIL PIR NGL NIR PGR NGR Connective Expansive Comprehensive Flexible
- 21. www.walmart.com This is what Space Outreach in the next 100 years needs to be!
- 22. • Delivery • Message • Audience • Result Outreach
- 23. 2. Effective outreach is specific, content-dynamic and open to change.
- 26. www.walmart.com This is what Space Outreach in the next 100 years needs to be!
- 27. • Delivery • Message • Audience • Result Outreach
- 28. 2. Effective outreach is learner-centered. Know your audience.
- 30. The Audience . . . Photos: www.nms.ac.uk; www.chabotspace.org; ww.avaaston.wordpress.com; www.cochrane-environment.org; www.centauri-dreams.org; www.nhlbleol.wordpress.com
- 32. www.walmart.com This is what Space Outreach in the next 100 years needs to be!
- 33. • Delivery • Message • Audience • Result Outreach
- 34. 4. Outreach should always elicit a response and have a goal or result that it seeks to produce.
- 37. www.walmart.com This is what Space Outreach in the next 100 years needs to be!
- 39. We know what we want . . . How DoWe GetThere?
- 40. 100-Year Space Outreach Model . . . Emerges Expands Engages Embraces Evolves • Multi- & Inter- disciplinary Goals • STEM • Social Sciences • Arts • Humanities • Current Understanding • Knowledge • Perceptions • Questions • Search for Answers • Problem Solvers • Contributors • Citizen Scientists • Takeaway Action Steps • Collaborates • Audience • Content • Multiple Stakeholders • Innovative • Adapts Quickly • Builds Framework for the Future
- 41. Emerges from our Human Experiences
- 42. www.walmart.com Outreach is not successful when connections are not made
- 43. • We are more than our STEM selves . . . Our outreach must be more, too. • History • Philosophy • Sociology • Anthropology • Literature • Music • Psychology • Economics • Dance • FineArt & Design • Political Science • Theater • Geography • Journalism • Finance • Theology • Archaeology • Law
- 44. Synapses in the Human Brain . . . . Photo: www.futurity.org Expands our Current Understanding
- 45. Connecting our . . . • Current Understanding • Knowledge • Perceptions • Questions • Search for Answers
- 46. • Outreach has an organic, cumulative effect which we can never completely anticipate or assess. • Classroom • Planetarium • Senior Center • Maker-space • Library • Astronomy Club • Demonstration • Summer Camp • Launch Site • Citizen Science Project • Documentary • Mentor Program • Book/Article • Social Media • Conference • Gaming • Space Museum • ??
- 47. Engages Us to Take Action Citizen Scientist Advocate Get Involved
- 48. • Every space outreach program needs a take-away. • Plug a related Citizen Scientist or Maker-space project! • Direct them to a next-level outreach program! • Invite them to Facebook,Twitter,YouTube feeds to stay in the loop! • Share “Read MoreAbout It” resources! • Encourage them to create their own next-steps! • ALWAYS LEAVETHEMASKING MORE QUESTIONS! LEAVETHEMWONDERING!!
- 49. • Don’t let them walk away without something in their hands and at least one unanswered question in their minds.
- 50. Equal Partners .mes .edus .govs.orgs Embraces Everyone in this Endeavour .coms
- 51. • Outreach is always collaborative and integrative. Audience Content Stakeholders • Past Knowledge • Past Experiences • Perceptions • Beliefs • Aspirations • Fears • Multi- disciplinary • Inter- disciplinary • Peer Reviewed • Dynamic • Governments • Scientists • Entrepreneurs • Citizen Scientists • Onlookers • Future Generations
- 52. Everyone is helped by effective outreach. Everyone is hurt by poorly designed, delivered or received outreach.
- 53. Evolves and Grows with Us • Innovative • Adapts quickly to - New Research - New Discoveries - New Stakeholders - NewApproaches Framework for the Future
- 54. 100-Year Space Outreach Model . . . Endures • 100+ Years • Grows with Us • Processes, not just Programs
- 55. Developmental Organic Learner Centered Content Dynamic Comprehensive Expansive Connective Flexible
- 56. www.walmart.com This is what Space Outreach in the next 100 years needs to be!
- 57. What Might a Program Look Like?
- 58. Hello, OutThere! Kathleen D. Toerpe, PhD NASA Solar SystemAmbassador Copyright 2013 by Kathleen D. Toerpe
- 59. “Hello, Out There!” Photos: NASA/JPL-Caltech; nasa.gov • Send Artwork • Send 3-line Poem (Haiku) • EVERYONE can vote on • favorites • to go to Mars! • Launching Nov 2013 What We Did Today!
- 60. Developmental Organic Learner Centered Content Dynamic Comprehensive Expansive Connective Flexible
- 61. www.walmart.com You’ll never look at this toy the same way again!
- 62. Continue the discussion . . . @ktoerpe stellaroutreach@gmail.com