MISSION
To design and develop high quality products from
cassava under the Johnku brands. Using the
power of our brands, and the productive
capabilities of cassava outgrowers and Gari
processors, to create a sustainable economic
growth environment for further development of
the company and the people.
PROBLEM IDENTIFICATION(1/2)
We seeks to solve the problem of:
Cassava value addition
Food hygiene/security and job creation
Solutions to the problem
Design, develop, and produce various cassava value
added products, e.g. Johnku Gari Fortor/Coconut
Gari Mix, making use of the vast cassava
production potentials that exist in Tongu Districts.
We envisage our production would create jobs for
cassava outgrowers, Gari processors and retail
PROBLEM IDENTIFICATION (2/2)
Additionally, our good processing practice and
compositions would solve the problem of hygiene,
nutrition, and cost effective feeding of the
population whilst maximizing profit.
Business Model (1/3)
Product offer
Delicious and quality Johnku brand Gari
products prepared under hygienic conditions at
affordable price.
Market Target
Students, security services, refugees and
households
(Cape Coast, Ho, Koforidua, Kumasi, Sogakope
Takoradi, Keta)
Business Model (2/3)
Competitor
Blessed Child Foods’ Gari mixes – (peas,
sugar, powdered milk). Crysmike Ventures on
the other hand produces Gari Fortor and Coconut
Mix Gari.
BUSINESS TEAM
NAME PROFESSION DESIGNATION WORKING
EXPERIENCE
BILSON KOFI
KUDIVO
PROCUREMENT
& LOGISTICS
SPECIALIST
CEO 18 YEARS
CASSANDRA
GLYMIN
BUSINESS
WOMAN
SALES
REPRESENTATIVE
10 YEARS
ELLIOT KUDIVO FOOD
TECHNOLOGIST
CONSULTANT 20 YEARS
COL. WILLIAM K.
ABOTSI
ECONOMIST SPECIAL ADVISOR 20 YEARS
MILLICENT
NANA BOADIWA
KUDIVO
BIOMEDICAL
SCIENTIST
HYGIENE &
SAFETY
18 YEARS
Funding Requirements (1/2)
Required amount to fund profitability (BEP)
i. Year 1 = Gh 232,665.70ȼ
ii. Year 2 = Gh 180,818.70ȼ
iii. Year 3 = Gh 152,273.00ȼ
Currently, my personal infusion into the
business is Gh 67,510.00ȼ made up of fixed
assets and working capital. A short term loan
of Gh 245,000ȼ is needed for expansion and
to ascertain the projected profits.
Funding Requirements (2/2)
Raising the needed capital for expansion:
i. Grants from cassava value adding bodies e.g.
CAVA, WAAPP, MOTI
ii. Bank loan
iii. Venture capital
iv. Angel investors
Present milestone:
i. Designed and developed new composition for
Gari Fortor.
Funding Requirements (3/3)
ii. Process of obtaining FDA certification, and plans
to supply Total filling stations Marts in Ghana
are far advanced.
iii. Designed KPI to measure goals against results
Long – term milestone:
i.Construction of proposed factory.
ii.Identify Key distributors in the ten regions.
iii.Produce products in various sizes by year 5
iv.Increase profitability to 40% by year 5
v.Going public after year 5
Financial Highlights(Please double click on the Excel Spreadsheet below and fill in for Automatic Calculation)
Previous (if any) Current Year (if any)
2015 2016 As at June 2016 Year 1 Year 2 Year 3
GH¢ GH¢ GH¢ GH¢ GH¢
Revenue 53,400 360,000 432,000 518,400
Cost of Sales 32,350 233,400 244,100 251,300
Gross Profit 21050 0 126600 187900 267100
Gross Margin (%) 39% #DIV/0! 35% 43% 52%
Gen &Admin 1,630 81,433 77,752 79,182
Net Profit 19420 0 45167 110148 187918
Net margin (%) 36% #DIV/0! 13% 25% 36%
Projected Years
Investment Schedule
(Please double click on the Excel Spreadsheet below and fill in for Automatic Calculation to ensure that your investment totals balance
with the sources of funds on each column)
Item (Applications) GH¢ GH¢ GH¢
Land & Building 25,000 49,500 74500
Machinery & Equipment 9,050 15,950 25000
Working Capital 33,460 180,000 213460
Total 67510 245450 312960
Sources of Funds
Equity 0 0 0
Debt (Loan) 500 245,000 245500
Others 725 725
Total 1225 245000 246225
Why Invest in my Business
Value of Business and/or Value Proposition
The business is extremely viable and profitable,
‘student companion’. Johnku Gari Products are
first of its kind in Ghana and has total dominance of
market share.
Our production would continue to fall short of market
demand due to lack of mechanized system of
processing.
What's in it for Investors
Appreciable return on capital invested: range 15-20%