Outside In: Better design by looking outwards
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The document discusses how designers can improve their influence and impact by looking outward to other fields like organizational development and futures thinking. It provides an overview of various tools and concepts from these fields, including appreciative inquiry, scenario planning, and use of self. The key recommendation is for designers to deepen their understanding of topics outside design like cognition, emotion, character skills and continuous growth in order to strengthen their work and better anticipate unintended impacts. Learning from other domains can help designers avoid issues like the Cassandra complex and instead create more meaningful change.
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Outside In: Better design by looking outwards
- 1. Outside In: Better design by looking outwards UXSEA Summit 2019 Hong Khai Seng Founder & Director, Studio Dojo @khai5eng
- 3. “ “ I keep trying to convince my org/team/boss that the right thing to do is _____________ , but they just won’t listen!
- 4. How do I grow design’s influence? Business Technology Design
- 7. The frustration experienced when people do not believe the valid concerns you raise. The Cassandra Complex
- 8. How can we be more rigorous in forecasting into the future?
- 9. How do we see what’s coming in the future? How far ahead can we see? How can we change the future?
- 10. Futures Thinking Theory and practice of looking to and thinking about the future, especially in the medium to long term, so that we can anticipate and prepare for changes.
- 11. ≠ predicting THE future Futures Thinking
- 12. Futures Thinking The future ≠ present +/- 10% The ‘default’ extrapolated ‘business as usual’ future The ‘Projected’ Future Now
- 13. There are many futures Futures Cone adapted & extended from Voros (2003) The ‘default’ extrapolated ‘business as usual’ future The ‘Projected’ Future Now Probable Current Trends ‘likely to happen’ Plausible Current Knowledge ‘could happen’ Possible Future Knowledge ‘might happen’ Preposterous! ‘impossible’ ‘won’t ever happen’ Preferable Value Judgements ‘want to happen’ ‘should happen’
- 14. Futures Thinking Prototyping different futures to stress test our present assumptions.
- 15. “ “ It’s better to be scared by a simulation than be blindsided by reality. - Jake Dunagan, Institute for the Future
- 16. Yellowstone Park predator control kills off all gray wolves
- 17. Image credit: https://pixabay.com/photos/wolf-lone-predator-wildlife-nature-3818343/ Land eroded and plants died due to elk overpopulation
- 18. Image credit: The Human Footprint Beavers moved away due to lack of food, dams disappear
- 19. Rivers changed their courses
- 22. @JoshSeim
- 24. We should celebrate the successes and outcomes we’ve designed for. But we cannot continue to ignore the secondary & unintended impacts caused by our designs. Who is forced to pay our price?
- 26. Image credit: Artefact Group
- 27. Image credit: Artefact Group
- 28. Be like Cassandra Learn from Futures Thinking Consider the Nth Order Impact
- 29. “ “ I hear and read about success stories all the time. When I try it myself, it doesn’t work as well as it should. Why!?
- 30. Doing design work ≠ grow our circle Business Technology Design
- 31. The frustration experienced when people do not believe the valid concerns you raise. The Cassandra Complex
- 32. What can we do apart from doing design & hoping it convinces others?
- 33. How do we get people to appreciate our work? How do we implement such change at scale? How do we shift the culture?
- 34. Theory and practice of successful organisational change and improvement through planned programmes that impact and improve the attitudes, beliefs and values of employees. Organisation Development
- 35. Future Search Appreciative Inquiry Open Space Technology Large Group Interventions Search Conference Technology of Participation Intervention Component Analysis Strategic Dialogue Conference Model Think Like A Genius Real Time Strategic Change Work Design Model OD Mapping Burke-Litwin Model Managerial Grid Management By Objectives Sensitivity Training Personas Customer Journey Maps Jobs To Be Done Card Sorting Expert Review Usability Testing Focus Groups Ethnography Affinity Diagramming Competitor Analysis Scenarios GOMS Task Analysis Storyboarding Wireframes Wizard of Oz A/B Testing Polak Game Manoa Method Causal Layered Analysis Look Back To Look Forward Driving Forces Signals of Change Futures Wheel Artifacts From The Future Ethnographic Futures Speculative Design Ride Two Curves Three Horizons Cross-Impact Analysis Delphi Method Scenario Planning Back Casting Horizon Scanning We are constantly in search for more tools OD has… Design has…Futures has…
- 37. To become aware of and fully bringing forth our own emotional, perceptual and cognitive qualities as an instrument to create impact. Use of Self
- 38. Strategic & systemic insights Frame and reframe Deep industry knowledge Separate data from interpretation Cognition Emotion Courage Being empathic Positive regard for people Reading reactions Comfortable in vulnerability Self-agency Evocative and provocative Dare to differentiate
- 39. Cognition Emotion Courage Trustworthy Humility Desire to serve Non-judgemental Patience Character Skills Values Good listener Tolerate confusion & ambiguity Experimental Succinct, clear & direct Inquiring Diversity, Inclusion & Equality Fair Always learning Collaborative Humanitarian values
- 40. Cognition Emotion Courage Character Skills Values Invest in inner work Self-awareness Manage boundaries Mindfulness Authentic Work on unresolved issues Intentional Self-care Self-work Self- management Continuous Growth High-impact skills Self-generating renewal Non-reactive to challenges Separate own needs from others Continuously work on all 9 aspects
- 41. Cognition Emotion Courage Character Skills Values Self-work Self- management Continuous Growth Adapted from Dr L. Mee-Yan Cheung-Judge, 2019
- 42. How do you improve Use of Self?
- 43. Priorities 1 Deepen understanding of self 2 Deepen understanding of self on others and others on self 3 Work on unresolved issues 4 Groundedness when dealing with challenging situa8ons 5 Emo8onal management and general self-management Activities 1 Reflec8ve prac8ce, mindfulness, retreats, medita8on, journaling, spiritual exercises 2 Keep on prac8cing Use of Self 3 Having coaches, mentors 4 Seeking feedback from clients, colleagues, co-worker, experienced prac88oners 5 AGend conferences, forums, network events Adapted from Dr L. Mee-Yan Cheung-Judge, 2019
- 44. Learn from Organisational Development Be intentional about Use of Self Don’t Be like Cassandra
- 45. Design Organisation Development Futures Thinking Improv theatre? Film School? Martial Arts? Cooking? ...… If you’re having difficulties in design, look outwards and you may be surprised!
- 46. Let’s continue the conversation: @khai5eng linkedin.com/in/khaiseng www.studiodojo.com
- 47. Further reading On Organisation Development Organization Development book by Mee-Yan Cheung-Judge & Linda Holbeche https://www.amazon.com/Organization-Development-Practitioners-Guide-OD/dp/0749470178/ Some awesome free articles at Quality & Equality, Mee-Yan’s consulting firm https://www.quality-equality.com/free OD Network – Global community of practice https://www.odnetwork.org/default.aspx On Futures Thinking Institute for the Future – Non-profit futures thinking organisation http://www.iftf.org/home/ Journal of Futures Studies – Good quality articles and essays https://jfsdigital.org/ Highly recommend to check out their special issue on Design and Futures https://jfsdigital.org/2019/05/10/design-and-futures-special-editors-introduction/ NESTA’s guide (PDF) on using Futures Thinking https://www.nesta.org.uk/report/our-futures-people-people/