What’s new in beacon tech, 2017?
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“What’s New in Beacon Tech, 2017?”. Kurt McIntire breaks down the slew of upgrades and expansions to beacon technology in the last year. Beacons are not the same as they were in 2013. We started out with plain UUIDs but now we have ultra-wideband enabled beacons, industrial grade asset tracking systems, and unprecedented indoor mapping. These are the years in beacon tech where things really take off. Conversation Focus Points: - New Indoor Location tools - New hardware & sensors - New Cloud management tools - 2017 cost of deployments and ongoing software pricing
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What’s new in beacon tech, 2017?
- 1. What’s New in Beacon Tech, 2017?
- 4. Projects • Workplace learning & education startup (AZ) • Restaurant order payments startup (LA) • Retail analytics startup (Bay Area) • Advertising agency (Minneapolis) • Business reviews startup (NYC) • Proximity based rewards startup (Bay Area) • Tech and education entrepreneur (Queensland) • Smart asthma inhaler startup (Minneapolis) • Sports safety startup (Minneapolis) • Cycling hardware and software company (Minneapolis) Beacons BLE
- 7. What’s New in Beacon Tech, 2017?
- 8. Where were we in 2013? • UUIDs • Sub-year battery life • There were actually mobile devices without BLE support
- 9. Where were we in 2015? • Better beacons • Better understanding of technical limitations • Better understanding of UX requirements • Google enters the market with Eddystone
- 10. Where are we in 2017? • Indoor Tracking • New Hardware & Sensors • Advanced Cloud Management • Bluetooth 5 • Exercise: Let’s price out a sample asset tracking system
- 11. indoor tracking Hub Centric Solution Mobile Device Centric Solution
- 12. • Fixed position wifi hubs • Moving beacons • Location is determined by “zone” • Accuracy based on beacon broadcast strength Hub Centric Solution
- 13. • No app required • Ideal for tracking assets • Ideal for tracking people required to wear a beacon-badge (employees). Hub Centric Solution
- 17. • Fixed position beacons • Moving mobile devices • Location is determined as “x,y,z” • Accuracy to ~2 meters Mobile Device Centric Solution
- 19. • Requires mobile apps • Ideal for tracking & enhancing customer visits Mobile Device Centric Solution
- 20. new hardware & Sensors Power Options Hardware Connected Sensors Beyond BLE Form Factors
- 21. Form Factors
- 22. • USB • Traditional Batteries • Coin Cell • Solar Power Options
- 23. • Magnetometer • Accelerometer • Ambient Light • Temperature • Humidity Sensors
- 27. Beyond BLE NFC
- 28. Beyond BLE UWB
- 29. Fleet Management Location Management Triggers Analytics Beacon Health advanced cloud management
- 30. Triggers
- 31. Triggers
- 32. Triggers
- 33. Triggers
- 35. Fleet Management
- 36. Bluetooth 5 8x Packet Size 4x Speed 2x Range IoT Ready Mesh
- 37. • Beacons talking to each other • Sharing diagnostics • Sharing firmware • Sharing sensor data Mesh
- 38. Mesh
- 39. 1. Faster firmware updates 2. Less beacons required for a space 3.Less “wifi-connected” hubs / gateways required Range & Speed 2x Range 4x Speed
- 40. ”the big one that excites the Physical Web team is longer advertising packets… it allows you to write custom beacon [software] that rotates the URL to contain parameters in the URL (i.e. time, temperature, etc) so when the user hits the URL you can show more focused information.” 8x Packet Size - Scott Jensen, Product @ Google
- 41. 8x Packet Size Store • Images • Text payloads • Mini-websites • Audio data
- 42. Competes / Compliments • Thread • ZigBee • Z-Wave • Wi-Fi. IoT Ready
- 43. Pricing exercise Smart Office • Track high value assets • 8 mobile projectors • Track conference room access • 8 rooms, 400 ft² each • 1 open space, 8,000 ft² • 30 employees • Easy to maintain & install
- 44. Smart Office Hub Centric Solution Mobile Device Centric Solution NOT an apples to apples comparison
- 45. Smart Office Pricing Hub Centric Solution • 8 beacons, one for each projector • 200-ft range • 30 card beacons, one for each employee • 150-ft range each • 8 hubs, one for each conference room • 4 hubs, one on each wall of open space
- 46. Hardware • 8 beacons @ $20 / each • 30 card beacons @ $30 / each • 12 hubs @ $89 / each Subtotal: $2,128 Software • Location Engine, $8/mo per gateway Subtotal: $1,152, year one TOTAL: $3,280 Smart Office Pricing Hub Centric Solution
- 47. End Result: • Requirements met • Location tracking by zone • No mobile app or website needed • Kontakt mobile app & Kontakt Location Engine Smart Office Pricing Hub Centric Solution
- 48. Smart Office Pricing Mobile Device Centric Solution • 8 stickers, 1 for each projector • 32 beacons, 4 for each conference room • 600 ft² • 50 beacons to open space • 8,000 ft² coverage
- 49. Hardware • 8 stickers @ $10 / each • 82 location beacons @ $30 / each Subtotal: $2,540 Software • Estimote Cloud, just above $500 / mo plan Subtotal: $750, year one TOTAL: $3,290 Smart Office Pricing Mobile Device Centric Solution
- 50. Smart Office Pricing Mobile Device Centric Solution End Result: • Requirements met • Location tracking by x, y, z coordinate • No app or website needed • Estimote Location mobile app and Estimote Cloud
- 51. Smart Office Pricing What are we missing? • Installation • Costs beyond year one • Ongoing software • Ongoing hardware • Ongoing maintenance • Custom software • If desired Smart Office Pricing
- 52. Smart Office Pricing Now what? • Employee clock in in mobile app • Office manager “find it” mobile app • Compliance integrations • “Jim” entered the clean room @ 12:01am • Conference room booking / calendar app • Office “assets” booking / rental app
- 53. So…. what’s new?
- 54. • Unprecedented feature sets • Falling hardware pricing • Reduced maintenance costs • Ever blurring line between beacons and the rest of IoT • Mobile apps can provide rich user experience when enhanced with your beacon deployments, but are not required for some use cases What’s New in Beacon Tech, 2017?