2. CONTENTS ANALYSIS OF
One of the main things you tend to see in
men‟s magazines is women. Not necessarily
on the front page but somewhere on the
What you see inside this specific
insides of the magazine. You also see
“perfect bodies” – Men‟s Health. The bodies magazine is; how to get a nicely
are to catch eyes of other men who would shaped body, how to save money, how
like to look like that. As you can see in the to plan your week (fitness wise).
picture, it consists of a main image or „Cover Basically, what most guys are looking
Star‟. Around the image there is a „preview‟ for. The magazine will also consist of
of the information that is inside the
advertisements which will interest
magazine. “FROM FAT TO FLAT!”, “The New
Rules Of Money p76”. These are known as men. E.g. watches, protein shakes
„Cover Lines‟. The information is bold and and even how to “BUILD A TOTAL
readable, these lines are to sell the HOME GYM FROM JUST £44”. Men
magazine and the information also directs find this very interesting and useful
you straight to the page to help the reader. that there are ways in which you can
Overall the magazine will give you tips on
get the most out of your time and/or
everything in life, from: how to get the best
out of your body, all the way to, how to excite money!
your sexual lifestyle!

3. Although the magazine has sub- This is a page from Men‟s health. Here‟s another page. This is a
categories, the main focus about You can see that it gives you an work-out plan which readers can
this particular magazine is health idea of the type of food you should take out the magazine and pin it
and relating that to a man roughly be eating if you are working on your up on there wall and refer to it
aged 20-35. body and how to get the best and when working out.
quickest results.

4. CONTENTS ANALYSIS OF
To interest men into the magazine
even more, there are cover lines such
This is a whole different type of men‟s as this one. It is there to be seen and
magazine in terms of content and who it read, which then gives the reader a
appeals to. As you can see above, this thought of actually going on to the
intends that the magazine is for people who page and reading more about the
are in time with the current generation (18- article. Most men are attracted to
35). With Drake on the front cover, this shows
females.
that people who are interested in the music
and entertainment industry would pick this up
and read it. “THE BEST STUFF OF THE
YEAR” – Stay modernised with the latest
information on newly released
electronics, clothing, cars, etc.

5. The front cover appeals to men This is a page within the magazine What also features in this magazine
aged 18-35 and can be nicely and it is all about the current is information on the latest cars.
spotted on the shelves at a trend, how to fit in with fashion. In This is because the vast amount of
store, standing out from rival this case, bracelets or „mangles‟ are men are very interested in cars.
magazines. very popular.

6. SUB-CATEGORIES OF MEN‟S MAGAZINES
Most male magazines cover similar areas: Sub-categories are basically different types
- Health, Fitness, Protein, Relationships, of categories which the magazine consists
Food, Technology, Travel and even of. For example, if the magazine is about
sex! health then it is not banned for the magazine
to provide information on cars or women.
There are many different types of men‟s
magazines… This magazine is relevant to ages
20 and over because the cover star
is a man with a very good body
shape and he looks in his mid/late
20‟s. Another reason why it would
be aimed at that age is because
many teenagers aged 16-19 would
be occupied by their education.
“YOUR NEW BODY IS HERE!” –
This phrase written out in bold
The similarity of the logo‟s are very yellow almost shouts out to the
reader and makes it clear that this
interesting. A bright, eye-catching, bold
magazine is for people who are
red font!
interested in shaping their bodies.

7. MEDIA PACKS – MEN‟S MAGAZINE
Media Packs are mostly found online and are normally provided by
magazine companies. They contain information on who reads the
magazines that they are producing and various other information like
the age group, marital status and how often they read/buy the
magazine. Media Packs also show figures of how much each pages
sells/costs, dimensions of the pages being produced and what
advertising agencies are producing them. Media Packs are very
helping in the industry because it helps advertising easier for people
who would like to aim at certain people and/or age groups.

8. Font appropriate to
the reader..
„Masculine‟ DETAILED ANALYSIS OF
Magazine titles are normally in
Date Line + Price the top 3rd of the magazine
cover (Mast Head)
(The more expensive the
magazine, the smaller the price)
“BIGGEST ISSUE EVER!”- This
„splash‟ tends to make you think
that there is more in this issue
Cover Lines, also known as than any other.
Sell Lines
Directs you to the page
Banners – Top & Bottom
“Strap Lines”
Cover Star – Main Image
(Gives the reader a little (one) Sometimes magazine
bit more information) covers consist of three
different pictures at the front.
The word for this is Triptych.

9. HOUSE STYLE OF
Men‟s Health always have the same
logo/title and most of the time the
cover star is overlapping a part of it
but with such a successful reputation The colour scheme tends to stay the
and popularity, people will still know same inside the magazine as well as
that this is Men‟s Health. the outside (red, blue, black, etc.)
The white background contrasts very
well with the font colours and also
adding to this effect is the grayscale
image in the centre which brings the
words out even more on the cover.

10. HISTORY OF MEN‟S MAGAZINES
The history of the men‟s category in terms of magazines, is astonishing. The first
ever men‟s magazine was published in 1731 and was founded by Edward Cave.
The magazine was called “The Gentlemen‟s Magazine” and was about anything
that the male gender was interested in at the time. This magazine ran un-
interrupted for almost 200 years, until 1992! You can see how the magazine looked
in 1731 (left) and how it has evolved in the picture (right) massively to the present
year, 2011. In the early stages of men‟s magazines, there were not many sub-
categories as we have today like; technology, sex, sport, cars, health, music etc. It
just use to be anything and everything that would interest men in reading about it.
The magazines were also published monthly, whereas some are now published
weekly or even daily!
http://en.wikipedia.org/wiki/The_Gentleman%27s_Mag
azine