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SMS IS A CRITICAL CHANNEL IN MOBILE
              STRATEGY

               • 70% of feature phone owners don’t
                 plan to buy a smartphone as their next
                 device (Feb 2012)
                   – They plan to sign up for two more
                     years of service on their regular
                     handsets


               • 78% of smartphone users SMS daily.

               • 33% of smartphone users SMS
                 constantly throughout the day.
Building Your Digital Marketing Playbook
Building Your Digital Marketing Playbook
Building Your Digital Marketing Playbook
Building Your Digital Marketing Playbook
Building Your Digital Marketing Playbook
Building Your Digital Marketing Playbook
Building Your Digital Marketing Playbook
Building Your Digital Marketing Playbook
Building Your Digital Marketing Playbook
Building Your Digital Marketing Playbook
Building Your Digital Marketing Playbook
Building Your Digital Marketing Playbook
Building Your Digital Marketing Playbook
Building Your Digital Marketing Playbook
Building Your Digital Marketing Playbook
Building Your Digital Marketing Playbook
Building Your Digital Marketing Playbook
Building Your Digital Marketing Playbook
Building Your Digital Marketing Playbook
Building Your Digital Marketing Playbook
Building Your Digital Marketing Playbook
Building Your Digital Marketing Playbook
Building Your Digital Marketing Playbook
Building Your Digital Marketing Playbook
Building Your Digital Marketing Playbook
Building Your Digital Marketing Playbook
Building Your Digital Marketing Playbook

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Building Your Digital Marketing Playbook

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  • 45. SMS IS A CRITICAL CHANNEL IN MOBILE STRATEGY • 70% of feature phone owners don’t plan to buy a smartphone as their next device (Feb 2012) – They plan to sign up for two more years of service on their regular handsets • 78% of smartphone users SMS daily. • 33% of smartphone users SMS constantly throughout the day.

Editor's Notes

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