4. Click the center icon >>>>>
and browse for the image you want
to insert.
IF IMAGE INSERTS IN FRONT OF
FOOTER,
Right click on the image and
Select Arrange/Send to Back
@kyleplacy
13. For every 1 percent increase in the
number of Airbnb bookings, there is a
.05 percent decrease in hotel
revenue.
Study by Boston University 2013
@kyleplacy
34. What happens when 5
billion* additional people
join the Internet?
@@kkyy@lleepkplyallaeccypylacy
*this number is completely made up but means A LOT of people
51. There is no such thing
as omni-channel. I
actually find it quite
ridiculous.
Ivan Wicksteed, CMO, Old Navy
@kyleplacy
52. It is about understanding
each channel’s role in
the experience.
Ivan Wicksteed, CMO, Old Navy
@kyleplacy
53. How do we make one
department’s outputs
another department’s
inputs?
@kyleplacy
54. Percent of Marketers Rating Cross-Functional Relationships as
Absolutely Critical/Very Important
Head of
Sales
86%
@kyleplacy
CEO
Head of
Product
COO CFO
CIO
78% 70% 67% 56% 37%
59. It starts with data and ends with the
experience.
It is the only thing that makes you
relevant.
@kyleplacy
60. We must move from numbers
keeping score to numbers that drive
better actions.
David Walmsley
Head of Multichannel
Marks & Spencer
@kyleplacy
Editor's Notes
Counting beds on offer, airbnb is already the fifth-largest hotelier in the world, with unparalleled global reach.
Has a presence in nearly every country on earth
Median price of a hotel vs cost of an Airbnb apartment
Google and Waze have already started to share data (May 2014), in addition, Google is rolling out retail delivery with Shopping Express, and also has self-driving cars.
Uber enables P2P transportation –largest investor is Google $258m
Apps can pass a destination address to the Uber app, display pickup times, provide fare estimates, access trip history and more.
Apps can pass a destination address to the Uber app, display pickup times, provide fare estimates, access trip history and more.
Last mile project – how do you innovate around the delivery point.
Last mile project – how do you innovate around the delivery point.
There is one thing they have in common – they own the audience.
So where does all of this leave us? Marketing has been changed forever, particularly the world of consumer marketing.
Technology that has unlocked an entirely new ways to connect with people, as well as a new set of expectations around what those interactions should look like.
So where does all of this leave us? Marketing has been changed forever, particularly the world of consumer marketing.
Technology that has unlocked an entirely new ways to connect with people, as well as a new set of expectations around what those interactions should look like.
So where does all of this leave us? Marketing has been changed forever, particularly the world of consumer marketing.
Technology that has unlocked an entirely new ways to connect with people, as well as a new set of expectations around what those interactions should look like.
So where does all of this leave us? Marketing has been changed forever, particularly the world of consumer marketing.
Technology that has unlocked an entirely new ways to connect with people, as well as a new set of expectations around what those interactions should look like.
So where does all of this leave us? Marketing has been changed forever, particularly the world of consumer marketing.
Technology that has unlocked an entirely new ways to connect with people, as well as a new set of expectations around what those interactions should look like.
So where does all of this leave us? Marketing has been changed forever, particularly the world of consumer marketing.
Technology that has unlocked an entirely new ways to connect with people, as well as a new set of expectations around what those interactions should look like.
So where does all of this leave us? Marketing has been changed forever, particularly the world of consumer marketing.
Technology that has unlocked an entirely new ways to connect with people, as well as a new set of expectations around what those interactions should look like.
So where does all of this leave us? Marketing has been changed forever, particularly the world of consumer marketing.
Technology that has unlocked an entirely new ways to connect with people, as well as a new set of expectations around what those interactions should look like.