Social Media and the Transportation Industry

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Kyle Lacy

www.kylelacy.com

@kyleplacy

facebook.com/kyleplacy

What are we going to talk
about?

• Change Development

What are we going to talk
about?

• Change Development
• Changing Technology

What are we going to talk
about?

• Change Development
• Changing Technology
• Social Media

What are we going to talk
about?

• Change Development
• Changing Technology
• Social Media
• Interaction

More time will be spent on the
Internet through mobile phones
than desktop computers

Twitter

• Accidents
• Transit Information

Twitter

• Accidents
• Transit Information
• News

Twitter

• Accidents
• Transit Information
• News
• Traffic Patterns

Facebook

• Contests
• Polls
• Teen Driver Information

Facebook

• Contests
• Polls
• Teen Driver Information
• Video Updates

What You Should Be Doing
Tomorrow

• Research

What You Should Be Doing
Tomorrow

• Research
• Discuss

What You Should Be Doing
Tomorrow

• Research
• Discuss
• Plan

What You Should Be Doing
Tomorrow

• Research
• Discuss
• Plan
• Activate

Connect With Me

• Blog: http://www.kylelacy.com
• Twitter: @kyleplacy
• Email: kyle@getbrandswag.com
• Phone: 1-765-610-5965

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Social Media and the Transportation Industry

1. `

2. www.getbrandswag.com

5. www.kylelacy.com @kyleplacy facebook.com/kyleplacy

8. What are we going to talk about?

9. What are we going to talk about? • Change Development

10. What are we going to talk about? • Change Development • Changing Technology

11. What are we going to talk about? • Change Development • Changing Technology • Social Media

12. What are we going to talk about? • Change Development • Changing Technology • Social Media • Interaction

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15. 160M

16. 600M

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27. 2012

28. More time will be spent on the Internet through mobile phones than desktop computers

29. CONTENT

30. CONTROL

31.

32.

33.

34.

35.

36. Biggest Misconception?

37.

38.

39.

40.

41.

42.

43.

44. Twitter

45. Twitter • Accidents

46. Twitter • Accidents • Transit Information

47. Twitter • Accidents • Transit Information • News

48. Twitter • Accidents • Transit Information • News • Traffic Patterns

49. Facebook

50. Facebook • Contests

51. Facebook • Contests • Polls

52. Facebook • Contests • Polls • Teen Driver Information

53. Facebook • Contests • Polls • Teen Driver Information • Video Updates

54.

55. 1. Crowd Sourcing

56. 2. Multiple Touchpoints

57. 3. Integration

58. 4. Campaign Awareness

59. 5. Easing Budget

60. 6. Public Involvement

61. What You Should Be Doing Tomorrow

62. What You Should Be Doing Tomorrow • Research

63. What You Should Be Doing Tomorrow • Research • Discuss

64. What You Should Be Doing Tomorrow • Research • Discuss • Plan

65. What You Should Be Doing Tomorrow • Research • Discuss • Plan • Activate

66. Connect With Me • Blog: http://www.kylelacy.com • Twitter: @kyleplacy • Email: kyle@getbrandswag.com • Phone: 1-765-610-5965

Social Media and the Transportation Industry

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